Welcome to the unitPPT及专用教学设计内容

牛津高中英语教学设计

教

材：牛津高中英语(模块四)高一下学期

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元：Unit 1 Advertising 板

块：Welcome to the unit 作 者：施雪敏

一、Teaching aims: 1. students will enjoy some beautiful advertisements and have a general idea of advertisements.

2. students can talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes. 3. students can get involved in the discussion and practice spoken English. 二、Teaching important and difficult point: 1、students can have a general idea of the two main types of ads. 三、Teaching methods: 1、pair and group work. 2、discussion and question 四、Teaching aids: 1、a blackboard and multimedia. 五、Teaching procedures: Step1.Greeting

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Step 2.lead-in The teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements. Step 3. Brainstorming Ask students to have a brainstorm and then answer the following two questions:

1. Where can we find these ads? 2. Why do you like these ads?

Step 4. Observation Ask students to focus on the four advertisements on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functions of the commercial advertisements and public service advertisements. Step 5.Discussion and speaking Organize the students into four groups and ask each group to talk about one of the four pictures in front of the whole class. Each group should choose one representative to present their ideas to the whole class. The three questions can help the students to start the discussion. Step 6. More ads for you to discuss Provide the students more meaningful and interesting advertisements

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and encourage them to think about an appropriate slogan for each one. Step 7.Homework

Ask students to look for more information about ads and make good preparations for the reading part. The students can surf the net if they have access to it.

Step8. Teaching reflection

In this part, most of students can have their own idea about ads and express their opinion. However, it`s a little hard for some students to express their idea correctly and fluently.

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