Reading(1)：Advertisements教学评价实录

Module4Unit1

Reading 1

Advertisements导学案

Panwan middle school

Zhangyuan

班级:___________

姓名:__________学号:_____________

Teaching Aims: ☺To learn more about advertisements and help the students deal with ads in their daily life. ☺To learn how to read expository writing. ☺To improve the students' reading abilities by participating in all activities.

Teaching Procedures: 〖自主学习〗

预习教材第2-3页，写出下列单词的中文。

1.advertising__________

2.trick__________

3.advertisement__________

4.persuade__________

5.welfare__________

6.cigarette__________

7.skillful__________

8.innocent__________

9.grocery__________

10.nationwide__________

11.campaign__________

12 motto __________ 13.promote__________

14.intelligence__________

15.cure__________

16.comment__________

Step1 lead-in Task : A Slogan Guessing Game 1.Yes to life, no to drugs.

2. Tide’s in, dirt’s out.

3. Project Hope—educating every child.

4. Just do it

5. Start ahead

6. Good to the last drop. 7. Every kid should have an apple after school

.

8.Obey your thirst.

9.It's better when there's more DOVE to love Step2

Fast-reading

1. What is an advertisement?

2. What do PSAs aim to do? Step3 Reading strategy:(详见课件) Step4 Detail-reading

Para 1-2

1.Where are advertisements usually found?

2. How many main types of advertisements are there?

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Para 3

Subject:

Supporting details:

Conclusion:

Para 4 True or false

1. All advertisements play tricks on us.

2.Commercial ads can often give us valuable information about how to live healthy lives. 3.An ad warning people against smoking is an example of a PSA. 4.PSAs are meant to sell us things.

Para 5

When we want to buy the product or service the ad _____, we must all use our ________ and not

be a _____ to them。

Step5: Consolidations

Similarities

Commercial ads

PSAs

Places found

Means used

Commercial ads

PSAs

To ________ a _______ or service. To ______

people about ______, safety or any other _____

which affects __________. They do not tell you the _______ They are ______ and we can ______ a lot by truth. charged ________

Differences

Aim /purpose Reliance

Expense Step 6: Creative thinking

Task1

Create and guess(详见课件)

Task2

Does advertising play a positive or negative role in our daily life?

helpful sentence patterns

1.I am strongly in favor of……/

I support the idea that …

2. For one thing…, for another…

3. The reason why…

is that…

4. In my view/opinion;/ As far as I am concerned, I …

Step 7: Summary and homework Write a composition about the positive and negative effects that advertisements have on our life.

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