Reading(1)：Advertisements公开课教学设计模版

Advertisements Teaching Aims:

1. To learn some basic information about advertisements. 2. To know how to read expository writing. 3. To learn how to deal with advertisements and create your own advertisements. Teaching important points:

1. How to understand the basic information of advertisements. 2. How to master the reading strategy to become competent in reading expository writing. Teaching difficult points: 1. To understand the skilful methods used in advertisements. 2. To create your own advertisements. Teaching methods: 1. Fast and careful reading. 2. Task based reading. 3. Individual work, pair work and group work. Teaching aids:

1. A blackboard. 2. Some objects and multi-media systems.

Teaching procedures:

Step 1 greetings and lead-in

Greeting as usual. T : Yesterday,my friend peppa sent me a message, inviting me to go shopping with me. So at first, I want to introduce my friend to you.Please have a look! Let’s enjoy a piece of vedio about Peppa. T ; What did she buy yesterday? Show some pictures about the products. What do we call these attrictive pictures?

Ss; Advertisements. T : Why did she buy so many things?

‘It was the those attractive ads that persuaded me to buy the products ‘Peppa said. “I will find out the truth of ads and help other people like me”.

Step 2 Fast -reading:

Please listen to the tape of Peppa’s report. and then answer the following three questions.

1. How many types of advertisements are there? What are they? There are____types of ads.They are c__ advertisements and p_____ s_____ advertisements.

2. Match the main idea with each paragraph Para 1: Introduction(引入) Para 2: Definition(定义) 第

1 页

共

2 页

Para 3:Tricks in ads Para 4:Truth in PSAs Para 5: Conclusion(结论) Then show some pictures about PSAs and CA s.Ask them to tell the distinction between them. Step 3 Careful- reading. You will have 5 minutes to read the passage again and then you should finish three tasks

Task one.Answer the following questions 1 .What do ads encourage people to do? 2. What do PSAs stand for? 3 .What do PSAs aim to do ? After a while check the answers.

Task two.True (T) or false (F).

1 .Advertisements are found in many places. 2 .PSAs are only found in newspapers and on TV. 3. All advertisements tell the complete truth. 4 .PSAs and commercial ads use some of the same methods. 5. Commercial ads often give us valuable information about how to live our lives. 6 .An ad warning people against smoking is an example of a PSA. Task three. Multiple choices

1. The writer of this reading passage wants

to ____ .

A. tell his readers what are advertisement

B. share some important information about ads with readers

C. tell his readers how important

ads are

2. Which of the following can not be regarded as an advertisement slogan(广告词)?

A. ‘Yes to life, no to drugs.’

B. ‘Project Hope---educating every child.’

C. ‘The car accident kills four passengers.’

Step 4: Post- reasing Peppa's report is a(n) ___

A. narration (记叙文)

B. description (描写文)

C. exposition (说明文)

D. story

Step 5. Conclusion. Peppa said, “I won't be a slave to ads any more! I will become a wise consumer!”

Step 6. group activity 1. Enjoy a video clip to know: what makes a good advertisement? 2. Create your own advertisements in groups. 3. Show time.

Step 7. homework

Write a short summary on advertisements.

第

2 页

共

2 页