Reading(1)：Advertisements国家优质课一等奖

Module 4 Unit 1 Reading -Advertisements的教学设计

Teaching goals: 1.Help the students get some information about ad. And PSAs and then understand them in our daily life. 2.Help the students to get the information they want quickly and then improve their reading and listening comprehension. 3.Help the students learn some new words related to advertisements. Important points: Get some useful information about Ads and PSAs and improve the students’

reading comprehension. Difficult points: Ask the students to express their opinions and retell the passage in their own words. Teaching method: Multi-media Teaching procedure: Step 1: Revision

According to the meanings, guess the new words in this passage.

1. the ability to learn, understand and think about something

_____________

2. the general health, happiness and safety of a person or a group

___________

3. good at doing something, especially something that needs ability or training _________________

4. related to thinking or the mind

_________________ 5. make an illness or a physical problem go away

_________________

6. a short sentence or phrase that tells the aims or beliefs of a person or a group __________________

7. something done to fool someone else, or as a joke

__________________

8. make someone do something by giving him /her good reasons

___________ Step 2: Lead-in

Answer the following questions and say something about the pictures.

1. Do you like advertisements? 2. Do you think the advertisements are good for us? Why or why not?

3. What kind of things can be advertised? Can you give me some advertisement examples?

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Why do companies and organizations advertise?

---To sell products.

Why do companies and organizations advertise?

---To offer /sell services.

Why do companies and organizations advertise?

---To make people think about problems in society/social problems.

Why do companies and organizations advertise?

---To make people think about people who need help.

Step 3: Fast reading

Read the passage quickly and then find the answers to the questions.

1. What do ads try to persuade people to do?

---To buy a product or service, or to believe in an idea.

2. What does PSA stand for?

---Public service advertisements.

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3. What do PSAs aim to do?

---They aim to teach us and help us lead better lives.

Step 4: Listening

Read the article again and finish Part C1.Judge whether each sentence is true or false. If it is false, correct it.

1. Most people are not aware of how many ads are around them.

2. Advertisements are always meant to promote a product or service.

3. PSAs are only found in newspapers and on TV.

4. PSAs and commercial ads use some of the same methods.

5. Commercial ads can often give us valuable information about how to live our lives.

6. An ad warning people against smoking is an example of PSA.

Step 5: Careful reading

Read the article one more and find answers to the Part C2.

1.Where are advertisements usually found?

---They are usually found in newspapers and magazines, on the Internet, radio and television.

2. What is the major distinction between commercial advertisement and PSAs?

--- A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare. 3. Why are some of the advertisements clever according to the article?

---Because even if an ad does not lie, it does not mean it is altogether innocent.

4. When did China begin a nationwide public service advertising campaign?

---China began the campaign in 1996.

5. Why should we follow the advice in PSAs? ---Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot. Step 6: A debate

Does advertising play a positive or negative role in our daily life? List your reasons and find supporting examples for your opinion. Step 7: Summary

The following passage is the summary of the Reading passage, and you are asked to fill in the blanks in correct forms, and then try to say the general idea of the passage without your book and without looking at the screen.

There are two main types of advertisements---commercial advertisements and public service advertisements(PSAs). The 1.___________ is one someone has paid 2.________ to advertise a product or service. 3. ___________ we have laws to protect us from ads that cheat people, we still must be aware of the skillful 3

methods 4._________________(use) in ads to try and sell us things. Even if an ad does not lie, 5.____________does not mean it is altogether innocent. We must use our intelligence and not fall for this kind of trick. The latter one that

6. ________ (place) for free and meant to educate people to believe in an idea 7. _________ affects public welfare. PSAs deal with large 8. ________________ (society) problems and are made to serve 9._____________ public. They also teach us how 10.__________________(live) better lives.

Step 8: Practice

Read the e-mail in Part E and complete it.

Answers: 1. _____________

2. _____________ 3. ______________

4. ________________ 5. _____________

6. ______________7. ______________

8. ________________

Step 9: Homework

1. Do Parts A1 and A2 on Page 90 of the Workbook.

2. Read the Reading passage again and try to retell it.

课后反思 本节课的成功之处有以下几点： 1. 导入精彩

首先呈现的分类的广告图片和问题的设计都具有趣味性和导向性，目的是为了使学生产生明确而强烈的学习期待心理，这种心理会促使学生兴趣学习浓厚，课堂氛围轻松，学习效果事半功倍。帮助学生想象，激发学生思维。

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课堂活动形式多样，丰富多彩 课堂活动形式丰富多样，就内容而言，猜测活动、理解活动、情感活动、反馈活动等；就组织形式而言，师生、生生互动性强，既有个体活动，又有小组活动、全班活动和师生互动；就学习方式而言，既有自主学习的活动，又有合作中学习的活动。活动前学生角色明确，任务清晰，因此课堂教学调控较好。设计题型和方式灵活多变，生动形象地展示了何为什么是广告, 有商业广告和公益广告以及这些广告的好处和不利之处。同时学生让掌握了这类说明文题材的阅读技巧，并在阅读中学以致用。最后的讨论和辩论很有趣味性，学生踊跃参加，有话可说，课堂气氛活跃，调动了学生的学习积极性、自主性和协作性，充分体现了“以学生为本”的教学理念。

3. 教案设计层次合理，有的放矢

(1)由浅入深，层层递进。比如，由图片导入新课，直观明了，又能吸引学生的兴趣。再如：对课文理解分三次：第一次浏览全文（Extensive/Fast reading），快速找信息和各段段意；第二次听录音朗读 (Listening)之后再仔细阅读课文（Careful reading）并回答相关问题；第三次大声朗读(Intensive reading)，完成全文的Summary,实现了“整体—局部—整体”的循环；(2)围绕中心，环环相扣；(3)深化主题，培养能力。这堂课最大限度地调动了学生学习的积极性和主动性，促使他们获取新的知识，并且能把输入的知识很好地输出来，这样既能锻炼学生的语言能力，又能检查他们对教材的理解，从而收到了较好的教学4

效果。同时，结合近几年的高考新题型——阅读填空和完型填空Ⅱ，设计了专门的题目，培养了学生在这方面语言能力的运用。

4.

尊重学生的个性化学习风格

本节英语阅读课依据《英语课程标准》的理念，从运用帮助学生形成有效的学习策略的角度出发，以学生为主体，教师指导学生通过积极主动的学习方式，培养学生用英语获取信息、处理信息的能力，体现了“素质教育”的精神。要求上、中、下不同水平的学生参与求体验，创新求发展，激发他们对课堂和学习的兴趣，都参与课堂活动，学有所获。

本节课也并非尽善尽美，其不足之处有以下几点：

1. 本节课词汇量比较大，个别学生预习不充分，阻碍了其阅读理解的能力的提高，丧失了后面口头表达锻炼的机会。

2. 在词汇和句型的处理上有所忽视。

3. 全文的Summary可以当做学生简单复述课文的

重要信息提示，应该予以充分地利用。或者是叫学生多读几遍之后，把其当家庭作业布置下去也可。

4. 在讨论时应该给学生留出更多的准备时间和表达时间，同时后面的Debate/Retelling应该叫更多的学生参与，学生的积极性会更高，课堂气氛会更加活跃。

（熊阳辉 湖南省石门县第一中学 415300 13875119994）

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