Welcome to the unit教案设计

Unit 1 Advertising Welcome to the unit

Three dimensional teaching Aims:

Knowledge and skiills: 1.To make students aware of the role of advertising in our daily life 2.To talk about the four ads and put them in two groups.

3.To discuss the last three questions to improve the students”speaking abilities.

Process and procedures: First ,to lead into the topic, and then a free talk.

Next,ask the students to talk about the four posters, and put them in two groups, encouraging them to tell the difference between them . Finally , ask the students to discuss the last three questions to improve their speaking abilities. Feeling and values: 1.To discuss and get some ideas of the two main types of ads and their respected purposes. 2. To get involved in the discussion and practice the students” spoken English. Teaching Keys & Teaching Difficulties: 1.How to help students understand the different types of ads, and the role of ads. 2. How to improve the students” speaking abilities. Teaching aids:

the multi-media

the blackboard Teaching Procedure:

Step One: Leading in T: (Greeting the class as usual)

Ask the students to look and guess: “What product is it for?”

(show the pictures on the screen) Then show several videos on the screen ,and ask the students to look at the

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advertisements.

Answer the question: Who are they aimed at? Step Two: Free talking Question one:

What’s advertising?

Ss :Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Question two: Where can we find these ads? Ss;

On billboards, on the Internet, in newspapers / magazines, on TV, in leaflets, in buses, etc. Step Three: Types of advertisements

Commercial advertisements

To promote a product or service.

Public service advertisements (PSAs)

To educate people about health, safety or any other problem which affects

public welfare. Step four :

Talking about the four posters Ask the students to read the instructions and focus on the four posters.Discuss the content of each poster with their partners. Questions:

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What can you see in the picture? •

What can you read on it? •

What does each advertisement try to tell us?

Poster one: 1.

What does the advertisement try to sell, a product or service? 2. What impression do the words have on you? 3. Would you like to fly with Oxlin Airlines? Why or why not?

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(This poster is a commercial advertisement. It offers the airline service. It uses ‘I love to fly with Oxlin Airlines’. Taking airlines is a fast way to get to another place. In this way much of time can be saved.) Poster two: 1. What problem is the poster trying to highlight? 2. Do you think this advertisement helps to make people aware of environmental problems? (This poster strikes us a lot. It is trying to show us that the birds have nowhere else to build their nests. They have to build their nests in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. ) Poster three: 1.

After reading the poster, do you think drugs are harmful? 2. If someone takes drugs, what would happen to him/her? 3. Does the advertisement teach you about the bad effects of taking drugs?

What are they? (Taking drug is harmful both to the people who take drugs and to their family. If someone takes drugs, he / she will become seriously ill. This poster is intended to educate people about health and the problems in society and calls on people to make an anti-drugs campaign and it also tells us not to ignore the problem around us.) Poster four:: 1. What kind of people do you think this advertisement is targeting? Why? 2. Do you think this advertisement will successfully persuade people to buy this shampoo? Why? (This poster is targeting young people, especially girls, because they pay more attention to their appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.)

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Step Five:

Table Filling Ask the students’ to fill the table below: To Sell a Product or service To Make People think about social problems

Step Six:

Discussion Ask the students to discuss the following questions in groups

1.Which advertisements make you want to buy a product or service? Why?

2. Which advertisements make you think about social problems? Why? 3. Do you believe that advertisements tell the complete truth? Why or why not? Step Seven:

Presentation: Ask the students to present their answers before the whole class.

Step Eight: Homework 1.Read the passage in Part B on Page 95 in Workbook. 2. Preview the next period

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