Welcome to the unit教案教学设计导入整理

A Teaching Plan for Welcome to the unit

Module 4 Unit 1 Advertising

By ShenYan from No.1 Middle school of LiuYang

I. Analysis of the teaching material: This is the 1st

period of Unit One. Students will be asked to talk about four different advertisements, including two commercial ads as well as two public service ads. Students are expected to get involved in the discussion, practice their spoken English and participate in all the activities designed. The learning of the two public service ads for Earth Day and an anti-drugs campaign as well as the activities related to Liuyang all meet the goal of moral education in this part. II. Teaching aims: 1. To make students be familiar with the topic of this unit and be interested in learning it. 2. To make students get some ideas of the two main types of ads and their respective purposes. 3. To practice students’ oral English.

III. Teaching important point: How to develop students’ speaking ability by expressing their opinions in the activities IV. Teaching difficult point: How to help students to design a slogan and an ad by using what they have learned in this part V. Teaching methods:

Co-operative learning, Communicative language learning, Task-based approach…

VI. Teaching Aids:

A multimedia computer and a blackboard

VII. Teaching procedures: Step1. Lead-in 1. Let the students watch two short videos and lead in the topic.

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2. Have the students answer some questions. (Brainstorming) ①

What are they? ②

What are the purpose of these ads? Two types: commercial ads and public service ads Step2. Picture-talking (pair work)

1. Get the students to observe the four posters on Page 1 and try to divide the ads into two types. Public service ads:

Commercial ads:

2. Ask the students to read the instructions and focus on the four posters, using the following questions to help them. ①

What can you see on each poster? ②

What can you read on each poster? ③

What does each ad want to tell us ? ④

What can you learn from each ad? ⑤

Will you believe in its idea and do as it tells you to? 3. Have the students to act out their dialogues. Step3. A guessing game (a competition) 1. Ask the students to guess the slogan of each ad according to its logo. 2. Ask the students to guess the logo of each ad according to its slogan. Step4.Further Thinking Ask the students to think about the qualities of a good slogan. Step5. Extension (group work) :

Task1.

Ask the students to design a good slogan for each ad. ①.Write a slogan for Liuyang fireworks. ②. Write a slogan for Liuyang River. ③. Write a slogan for Dawei Mountain

Task2. Get the students to design an ad.

①. Design a commercial ad: try to sell a product to us (a book, a pen, an ice cream…). ②. Design a PSA about school life. (protect grass; save water; respect teachers…). Step6. Homework

Ask the students to find more information about Earth day in their spare time: http://www.earthsite.org/day.htm

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