Reading and speakingppt配套的教案及板书设计

Teaching plan for Unit 9 advertising Teaching content:

The reading part of Unit 9:

advertising Teaching aims and demands 1. Knowledge aims: the key words and expressions: 2. Ability aims a. to improve the Ss’

reading ability, listening ability b. to train the Ss’ ability of working in pairs. 3. Emotional aims Let the Ss learn the culture of advertising. Teaching important points Let Ss learn the key words and better

understanding of the text. Teaching difficult points How to improve the Ss’ reading ability of the

text. Teaching methods 1. Fast reading and careful reading 2. Co-operative method for creative ideas. Teaching aids 1. some pictures 2. multimedia

Teaching procedures & ways Step1. Greetings as usual. Step2. Lead-in Ask the students to look at a video & answer ”what’s it?” in English to lead to this text. At the same time divide them into four groups . Prepare for next step.

Step3. Fast reading

Ask Ss to read the text quickly and then answer the questions in groups. Step4. Careful reading read the text for details Step5.extension knowledge

If you were a designer for advertising and you need to design an advertising slogan for it. Ask every group to speak out their spotlight. Homework Finish the exercises on P80 in the book & finish the exercise 5 in the exercise book. Ss look at an advertisement & understand the love from parents

Blackboard design

Advertising advertisement(S)=ad(S)

slogon

some slogons students designed

课后反思：