Reading(2)：Advertisements课件配套优秀公开课教案设计

Module 4 Unit 1 Advertisements Revision of Period 1

Xu haihui Learning Objectives：

By the end of this lesson, students are expected to: 1. grasp some important words, expressions and sentence patterns; 2. write a short passage concerning advertisements by using words, expressions and sentence patterns appearing in this unit.

Teaching procedures:

I. Words revision 1. ________vt. & vi.

欺骗；作弊n.骗子；欺诈行为

2. ________vt.治愈；解决n.药物，疗法；对策

3. ________ n.评论，评价vi.评论，议论

4. ________n.骗局；玩笑，恶作剧；戏法，把戏；诀窍vt.欺骗，欺诈

5. ________vt. & vi.以……为目标；瞄准n.目的，目标

6. ________adj.& adv.全国范围的(地)，全国性的(地) 7. ________ vt.咨询；请教

8. advertisement

advertise

advertising

advertiser

9. persuade

persuasion

persuasive

10. skilful

skill

skilled 11. innocent

innocence

12. fool

foolish

13. benefit

beneficial 14. promote

promotion

15. intelligence

intelligent

16. comprehension

comprehend

comprehensive 8. ___________ n．广告；广告宣传→________ vt.& vi.

宣传；做广告→________ n．做广告；广告活动；广告业→________ n.

登广告者

9.________ vt.说服，劝说；使信服→_________ n．说服；劝导→________ adj.有说服力的；劝说的，劝诱的

10.________ adj.有技巧的；熟练的→________ n．技巧；本领→________ adj.熟练的；有技能的

11.________ adj.清白的；无罪的；纯真的→________ n．清白；无罪；天真无邪

12.________vt.欺骗，愚弄

n．傻瓜→________ adj.愚蠢的，傻的

13.________vt.& vi.使受益；得益于

n．益处；救济金；奖金→________ adj.有益的

14.________ vt. 推广，宣传；促销；促进，推动→__________ n. 促进，提升，推销

15. ________ n.智力，才智；情报→__________ adj.智能的，有智慧的

16. ________ n.理解力，领悟能力；理解练习→__________ v.全面理解、了解、领会；包含，包括→__________ adj.(几乎)包罗万象的；全面的；综合的

Ⅱ. Phrases revision 1.旨在，目的是

___________________ 2.虽然，即使

___________________

3.上……的当，受……的骗

___________________ 4.欺骗，捉弄

___________________ 5.涉及，关于；处理，应付

___________________ 6. 对……满意

___________________ 7. 对……作出评论

___________________ 8. 在……熟练

___________________

1. be meant to

2. even if

3. fall for

4. play tricks on

5. deal with

6. be pleased/ satisfied/ content/happy with

7. make comments on/about = comment on/about 8. be skilful in/at

Ⅲ. Text revision

Definition 3________ An advertisement uses words and pictures to 1________ people to buy a product or service, or to 2_______ in an idea. 4___________ advertisements Public service advertisements Methods

6________ Attractive pictures and 5________ language Commercial ads To advertise a product or service PSAs To 7__________ people To help people 8_______ better lives 9________ Think about whether you need to buy it.

Use your 10_____________.

Ⅳ.Language points 1. persuade

～sb. to do sth./

～sb. into doing sth./

～sb. not to do sth./

～sb. out of doing sth./persuasive…

①广告通过使用文字和图像来劝说人们购买某种产品或服务，或者是相信某种理念。

____________________________________________________________________________

②面对这样的广告，尽管我被多次建议要当心，但我还是无法说服自己不买它。

____________________________________________________________________________

③商业广告旨在推销某种产品或服务，用具有说服力的语言和有吸引力的图片。

____________________________________________________________________________

2. cheat ～sb. into doing sth./ ～sb.(out) of sth./ a cheat…

①For example, many shampoo brands _______________________________________(通过做广告说服消费者来购买他们的产品), but __________________________________(其中的一些广告欺骗了顾客).

②曾经我被骗买过一瓶这样的洗发水。_________________________________________ ③The salesman_____________________(骗走了我所有的钱) to buy it, saying it can reduce my gray hair. To me, _____________________(他是个骗子).

3. even if/ though

①After this experience, I know _____________________________________________________ ___________________.(尽管一则广告不说谎，也并不意味着它完全是“清白的”) ②I’d like to try something new in class，_____________________________________(即使这节课是失败的) ③引导让步状语从句的连词还有：_________________________________________________ _______________________________等。其中，________引导让步状语从句时需要倒装，_______引导让步状语从句时可用正常语序也可用倒装语序。

⑤______difficulties we may come across, we’ll never cry.

Old _______he is, he works just as hard as he did before.

4. trick play a～on sb./ ～sb. into doing sth./ ～sb. out of sth. ①The woman went to an airline company with drugs. When she was going through the security check, she hid the drugs in her powder box.

即使她欺骗空检人员，宣称自己是清白的，空检人员也没有上当受骗。

_______________________________________________________________________________

②(2014福建高考)—Could you tell me the trick of making such tasty cakes? —Well, I just follow the directions in the cookbook.

(

) ③表示“捉弄，取笑”的同义短语和单词还有：

______________________________________________________________________________

5. deal with/ do with

①尽管她欺骗空检人员，宣称自己是清白的，空检人员并没有上当受骗。

他们知道如何处理像她这样的人。__________________________________ ②If it were me, _________________________________.(我不知道如何处理这种问题) ③With so much experience, one of the security guards wrote a book ________________(涉及/关于他的经历)in this aspect.

6. aim ～at sth./ be aimed at sth./～to do sth./ with the～of doing sth. ①The security guard said ______________(他的目的是)check whether passengers carry dangerous goods. ②这些涉及普遍存在的社会问题的公益广告，旨在教会我们和帮助我们过上更好的生活。

______________________________________________________________________________ ③我们旨在通过植树来保护环境。_________________________________________________

④We take these measures ___________________(带有……的目的)protecting the environment.

7. benefit/beneficial ～sb./ ～from.../for the～of sth /be of～to/ be beneficial to

①只有当我们提高保护环境的意识，我们才能从中获益。

______________________________________________________________________________ ②为了我们的利益，政府制定了一些规则来保护环境。

______________________________________________________________________________ ③这些规则将会使每个人获益。___________________________ Everyone will __________________ these regulations. These regulations will _______________everyone. These regulations will _______________everyone.

8. when it comes to 谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶！

______________________________________________________________________________ 表示“当提到，谈及”之意的句型或短语还有：

______________________________________________________________________________ 我们多数人知道要减肥，但知道这些事并不能起多大作用，特别是当我们谈到购物和饮食的时候。

______________________________________________________________________________

Ⅴ. Topic & writing 生活中，广告无处不在，形式多种多样，人们对此褒贬不一。

一些人

另一些人

你的看法

广告可以帮助人们选择产品，了解信息；有些广告有教育意义……

广告说服人们购物；消费者受到虚假广告欺骗；看电视时被打搅……

……

请根据表格提示，运用本堂课所学的单词、短语、句型写一篇120词左右的短文。

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