Reading(1)：Advertisements优质教案设计

Module 4

Unit 1

Reading

Advertisements

Before class Aim: To get well prepared for the period. Task1: Get familiar with some words: 1.persuade

2.be meant to

3.welfare

4.cheat

5.skilful

6.innocent

7.cure

8.gricery

9.comment

10.fall for

11.trick

12.nationwide

13.campain

14.moto

15.promote 16.intelligence

17.consult

18.comprehension 19.deal with

20. mental Task2: Read P2-3 to get familiar with the topic

In class: Teaching aims:

1. To get a general idea of the whole text.

2. To train gist-reading skill and learn the main point of each paragraph of the text. 3. To be familiar with the detailed information about the text. 4. To master the reading strategy for expository writing.

Step1 Lead-in Task: Talk about something about advertisements: Step2 Listening Task:Listen to the article and then answer the questions on Page2 1．What do advertisements encourage people to do? 2．What does PSA stand for? 3．What are PSAs meant to do? Step3 Reading comprehension Reading strategy: Expository writing(说明文) usually follows the same basic format: 1. Introduction of subject 2. Supporting details 3. Conclusion Reading: Task1: Read the article quickly, and then try to get the main ideas for each part.

part1(

) : Part2(

) : Part3(

) :

1 / 2

eg: meanings, types, slogans …of ads

Task 2: Work in groups and compare the similarities and differences.

Types of ads Similarities Place found Commercial ads PSAs Method used Differences Purposes Validity（合法 性）

Examples Step 4 Debate GroupA:

Advertising has a positive effect on our lives GroupB:

Advertising has a nagtive effect on our lives

Now we know Ads both have advantages and disadvantages,so we should develop a ____________ attitude towards. We should learn to tell truthful ads from false ones and make smark choices. Step5 Summary and homework

In this period we learned some basic information about advertising, including the two basic types of advertisements ---commercial advertisements and public service advertisements, the methods used in advertising and China’s public service advertising campaigns. The reading strategy in this unit teaches students how to read expository writing by identifying the introduction, examples and facts that develop or support the idea and the conclusion.

After class ,Write a composition about ads.

2 / 2