Reading(1)：Advertisements优质课教案

M4 Unit1 Reading教案

课

题

讲课人

教学目标

1. To learn more about advertisements 2.To learn how to read an expository writing

3.To read the passage Advertisements and complete related answers

教学重难点

How to let them gain some insight into advertisements and help them deal with advertisements in their daily life.

M4 Unit1 Reading 韦珠祎

After the class, the students are able to: 课型

班级

新授

高一（3）班

本课题教时数：1 本教时为第

1教时

备课日期

4.28 教学方法与手段

PPT 教学流程/内容/板书

Step 1Pre-reading Present the short video of iphone x' advertisement. Then ask the questions:

1.what's the aim of this advertisement? 2.where could we find these advertisements?

Step 2While-reading 1.Fast-reading

Read the passage quickly and answer the questions. (1). What do advertisements encourage people to do? (2).What does PSAs stand for? (3).What are PSAs meant to do? 2.Detailed Reading Conclude the main idea of each paragraph. Para.1:Brief introduction to ads Para.2:Two main types of ads

Para.3:Untrue claims of ads about products Para.4:Public service ads Para.5:The advice on ads 3.Look at the six pictures, distinguish the CAs from PSAs and answer the three questions: (1). What do commercial advertisements aim to do ? (2).What are public service advertisements meant to do ? 4.Analyse the untrue ads (1)Answer the questions: How does the advertisement “Bright-Teeth fights bad breath”

cheat people? What about “You are proud of your cooking, so shouldn't you buy the very freshest food?”? (2)

Discuss in group

Analyse the advertisements below and tell their further meanings. Where there is a way, there is a Toyota.

(Toyota car) I believe I can fly.(Buick car) Good teeth, good health. (Colgate toothpaste) Obey your thirst. (Sprite) Tide's in, dirt's out. (Tide) 5.PSAs :translate the six sentences and answer one question Yes to life, no to drugs. Knowledge changes life. Project hope–

educating every child. When you smoke cigarettes, you are slowly killing yourself. More blood, more life. Because of

green belongs to the tree ,the

earth can have pulse. What makes good advertisements?

Step3.Post-reading 1.Task-based reading:find more information from the passage to fill in the blanks.

2.Discussion (1).Do you think you are a person who can be easily persuaded by a commercial ad? Give an example. (2).Do you think PSAs are really helpful? What has PSA helped or educated you ? Give an example.

Step4:Homework 1.

Read the passage again and finish the tasks on page4 and 5. 2.

Find more information about CAs and PASs.