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M 4

Unit 1

Advertising

Welcome to the unit

Teaching Aims: 1. To help students be aware of the role of advertising in our daily life. 2. To encourage students to talk about the four ads to improve their speaking ability.

3. To guide students to design their own slogans and present them in class.

Teaching Key & Teaching Difficulties：

1. To help students understand the role of ads. 2. To encourage students to make their own slogans.

Teaching Procedure:

Step One: Lead-in 1. Show the students a video of Coca Cola and ask them the following questions:

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(1)What is the video? Is it a part of movie?

(2)What advertisement is it? (3)Can you think of some other famous ads?

Step Two: presentation of CAs and speaking 1. Show them some famous ads to arouse their interest.

2. Ask them where they can find those ads in their daily life. 3.And encourage them to share their personal experience about buying some products after reading or watching some ads.

Step Three: presentation of PSAs and Pair-work 1.

Present a video of a PSA and thus lead them to divide the ads into two types.(CAs & PSAs) 2. Get the students to judge the types of the four posters on page1. 3. Encourage the students to discuss the posters in groups of four and try to answer the following questions: (1)What can you see on each poster? (2)What slogan is there for each ad? (3)What can you learn from each poster? 4. Invite the students to talk about the posters.

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Step Four: group-work. 1. Play a guessing game about slogans.

2.

Ask students to write a slogan in groups of four on their own. 3.

Presentation and award the students.

Step Five: deeper thinking

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Do you believe that advertisements tell the complete truth?

Step Six: homework 1.

Design a commercial ad: try to sell a kind of thing to us. (a book, a pen ,an ice cream…

) 2.

Design a PSA about our school life. (to protect grass, to save water, to respect teachers…)

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