Reading(1)：Advertisements优秀教学设计说课稿

M4U1 Reading (1)

Advertisements 盐城市第一中学

吴玉兰Learning goals:

By the end of the class, students are expected to: 1. have a good understanding of advertisements;

2. learn how to read expository writing; 3. hold a rational attitude towards advertisements. 4. have a basic idea how to appreciate advertisements. Before Class

Enjoy a Chinese song. During Class Step 1.Lead In Task 1 : Make a list of places or things or events where ads appear We can find advertisements on billboards, on the walls of stores, on and in buses, trains or ships, on posters, on the Internet, in films, on balloons in the sky, on entrance tickets, on umbrellas, T-shirts, pencils, toys, on shopping bags, on mouse pads and so on. Task 2 : Enjoy a group of ads and use some words to describe good advertisements. A good ad can be creative, attractive, effective, persuasive, impressive, informative, easy to understand and clearly expressed. Step 2.

Reading strategy How to read an expository writing? The basic format is an introduction to the subject, some supporting details and conclusion. Step 3.

Careful Reading Task 1:The format of this passage Topic--- Advertisements Supporting details--- What is an ad?

Does an ad tell people the complete truth?

Public service ads. Conclusion--- use intelligence and not be a slave Task 2: read the passage again para by para. Para. 1: We can see ads ______________.

(so used to....not even realize how many... ) 2. did some research on

..., and

have ... to share with you. Para.2:

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Para3. Does an advertisement tell people the complete truth?

Para4. Does an advertisement tell people the complete truth?

What’s the writer’s opinion?

Not all ads play tricks on us though.

What are the features of the PSAs?

PSAs also use attractive pictures and clever language, but they are made to serve the public. PSAs aims to teach us and help us lead better lives.

There are various types. For example, ad dealing with widespread social concerns, ad encouraging people to support public service project and ad ad teaching us how to live healthy lives.

The writer’s conclusion is that all ads are meant to benefit the public, and you can often learn a lot by following the advice they give.

Just now we talked a lot about commercial ads and PSAs and there are some slogans

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of ads in the passage. For example, Bright-Teeth fights bad breath. Yes to life, no to drugs. Knowledge changes life. Project Hope---educating every child. Now let’s do a slogan matching game. Para. 5. What attitude should we have towards ads according to the writer?

use our intelligence

not be a slave to them Step 4.

Discussion Does advertising play a positive or negative role in our daily life?

List your reasons.

Step 5.

Watching and Writing Choose one of your items and create an English advertisement for it. Watch an advertisement and write a passage about it: Think of the following questions: Is it a commercial ad or public service ad? What message is conveyed? How is it conveyed?

My version: It is a commercial ad about Kang Mei Yao Ye. This ad conveys the information through a business starting story. In the story two lovers worked together, successfully setting up Kang Mei Yao Ye, and got married.

I appreciate this ad most because it is really beautiful. To begin with, the natural scenery is beautiful which covers nine scenic spots and satisfies people’s eagerness for beautiful natural landscape. In addition, the music is beautiful. The music Kang Mei Love conveying a strong sense of affection is elegant, sweet, wonderful, persuasive and pleasant to listen to. Finally, the plot is beautiful. The producer makes suspense(制造悬念) with storylines to mobilize(调动) the audience's desire to watch. In the advertisement, “康美药业”appears four times naturally and the plaque(牌匾) which is printed with“康美药业” is uncovered at the lovers’ wedding. The producer successfully blends（融入）brand publicity(品牌宣传

) into the plot of advertising thus reducing the taste of business and making advertising reasonable.

After Class

Homework

1. Look for more interesting ads and show them to your classmates next time. 2. Choose whatever you like and make an ad.

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