Task(2): Writing an advertisement: Skills building 3教学实录及点评

M4U1 Task---Writing an advertisement Wang Shuangyu Teaching objectives: After the class, the Ss will be able to 1. use different sentence patterns correctly 2. use useful words and expressions properly 3. develop their abilities of written English and team work

Important & Difficult points：

1. How to apply the suitable adjectives and phrases in writing the advertisement

2. How to cooperate with team members. Step1 Lead-in Invite the Ss to enjoy an advertisement of Huawei. Ask Ss: What impresses you most in the advertisement?

Can you think of other impressive slogans in the ads? Ask Ss to think of the brand of each given slogan.

Step2 Appreciating the advertisements

a. An appreciation of Avis ad

Avis is only No.2 in rent a cars.

So why go with us?

We try harder.

(When you’re not the biggest, you have to.)

We just can’ t afford dirty ashtrays(烟灰缸). Or half-empty gas tanks(油箱). Or worn wipers(雨刮器). Or unwashed cars. Or low tires(轮胎). Heaters(暖气) that heat. Defrosters(除霜器) that defrost.

Why? Because we can’t afford to take

you for granted(认为理所当然).

Go with us next time.

The line at our counter(柜台) is shorter.

For a long time, Hertz had always been the No.1 in Car Rental Industry(租车行业) in 1960s in the United States. Avis, which ranked No.2, was facing bankruptcy（破产）

after defeated by Hertz several times.

In order to save itself, Avis made an advertisement.

Avis has attracted a number of customers and gained profits（盈利）

since the release of the advertisement.

Questions to think about: 1. How many different sentence types are used in the advertisement? 2. What does the underlined paragraph talk about?

Ask Ss to find out the sentence types and some useful adjectives and useful expressions in the ad. b. An appreciation of Nike ad Ask Ss to find out useful adjectives and have them make a brainstorming of adjectives in writing an advertisement. c. An appreciation of Subway ad and Pontiac ad Ask Ss to summarize the content of the advertisement: price and discounts. Have them learn related expressions.

Step 3 Writing an advertisement If you have the chance to sell something in school or in our class, what would you like to sell?

Work in groups and write an advertisement. You may sell Wangzai Milk, Wangwang Snow Cookie, Maomao fish, Canon Camera, Sun-block overcoat and so on. Step 4 Homework

1. Polish your group advertisement. 2. Write an advertisement for No.1 High School of Wangcheng!