Reading(1)：Advertisements教学设计(第二课时)

Module4 Unit 1Reading Advertising Jiang

yanyun (105)

Teaching aims:

1. To get a general idea of the whole text.

2. To train gist-reading skill and learn the main point of each

paragraph of the text.

3. To be familiar with the detailed information about the text.

4. To master the reading strategy for expository writing. Teaching important and difficult points :

1. Help students learn about two kinds of advertisements and the

related information .

2. Improve students’ reading ability by reading the passage . Teaching methods:

Student-centered and task-based methods . Teaching aids:

The textbook and ppt . Teaching procedures:

Step 1

Lead-in

Have students look at the pictures and lead in the topic of the class.

The students are encouraged to have a brainstorming about advertisements in order to review what they have learned before the class and get more knowledge related to advertisements. Step 2

Before-reading

The words-matching exercise can help the students to review the new words and pave the way for the coming reading comprehension.

Step 3

Fast-reading Ask students to read the Para 2 and get the general idea by answering questions.

1.What is an advertisement? 2.Where are advertisements usually found ? 3.what are the main means that advertisements use?

Step 4

Detailed-reading Let students read the text carefully and work out the main idea of each paragraph.

Para.1

Brief introduction of ads Para.2

What is an ad? Para.3

Untrue claims about products and how to identify(辨别) an ad. Para.4

Public service ads Para.5

The advice on ads

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Step 5

Further Reading

The true or false statements are designed to check students’ further understanding of the whole text .

Step 6

Post-reading (Consolidation Activity One )

With the question “What’s the similarities and differences between commercial advertisements and public service advertisements?”, students are expected to tell the differences and similarities between the types of advertisements.

Step7

About the reading strategy

Draw the students’ attention to the reading strategy about expository

writing.

Step8

Homework

Ask students to read the passage aloud and list the difficult language points on their notebooks, and retell the reading text.

Blackboard design: Unit1 Advertising Two types of advertisements: Commercial advertisements

Public service advertisements(PSAs) Places found: newspaper,magazines, the Internet radio and TV... Means used : attractive pictures and clever language . The similarities and difference between the two types of ads : 1.The similarities: 2.The differences:

Teaching reflection:

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