Reading(1)：Advertisements优秀导入

M4U1 Reading 1

Advertisements Dao xian NO. 1 High School

Jiang ming li

Learning goals: 1 .to have a good understanding of advertisements;

2. to hold a right attitude towards advertisements.

Important and difficult points 1.to learn how to read expository writing; 2. to be able to disscuss topics related to ads

Step 1.

Lead In Free talking 1.Do you like watching TV? 2.Have you seen an advertisement when you are watching TV ? 3.Can you think of some well –known slogans in English (广告语）?

Task 1 : A Slogan Guessing Game 1. I can play

Peak

2. Behind that healthy smile, there’s a Crest kid.

Crest

toothpaste 3. The choice of a new generation.

Pepsi-cola 4. Tide’s in, dirt’s out.

有汰渍，没污渍。

5. Start ahead. 成功之路，从头开始

Rejoice 6. Good to the last drop滴滴香浓

意犹未尽.

Maxwell coffee 7.Build Your Dreams

BYD

比亚迪汽车

8 .Poetry in motion,dancing close to me. 动态的诗，向我舞近。

丰田汽车

9 Apple thinks different.

苹果电脑，不同凡“想”。

Task 2 : Pair Discussion A good advertisement can be…

creative

attractive

effective

persuasive

impressive

informative

clearly expressed

easy to understand……

then listening to the passage and read aloud by yourselves

Step 2.

Careful Checking

Read the passage and complete the following task:List all the examples of advertisement in the passage and divide them into 2 parts.

Commercial Ads

Public Service Advertisements(PSAs)

Eg.Eg.1. Yes to life, no to drugs. 1. Bright-teeth fight bad breath 2. You are proud of your cooking, so 2. Knowledge changes

life shouldn’t you buy the very freshest food?

3. Project Hope—educating every child

4. When you smoke cigarettes, you are slowly killing yourself.

Step 3.

Comparative Reading Task: try to find the similarities and differences between commercial advertisements and public service advertisements.

Similarities Commercial ads ＆

PSAs Places found

Means used

Differences

Commercial ads PSAs Aim/Purpose To ______ a ______ or To ______ people about ______, safety service of any other ______ which affects ______ ______. Reliance They don’t tell you the They are ______ and we can ______ a lot ______ truth. by __________________ Expense

Step 4.

Further Reading Task 1: Fill in the blanks

Ads are an 1._________ part of our lives.

What is an ad? ·Include 2. ____________ads and PSAs.

·Use 3.__________ pictures and clever language.

·Encourage us to buy a product or service or believe in an idea. Does an ad tell people the complete truth?

What is a PSA? ·Be aware of the skilful methods. ·Try not to 4. _____ for the trick.

·Mean to teach us. ·Help us 5.______ better lives. We must use our 6.__________ and not be a slave to ads.

Task 2: Analyze the structure of the passage according to the above table.

Step 5.

Critical Thinking

Does advertising play a positive or negative role in our daily life? Let’s have a debate.(辩论）

A

host

Two

teams: pros and cons

正方

反方

Helpful

sentence and

patterns:

1.I am strongly in favor of……

I am for…

I don’t agree with you…

I don’t think so…

I am against…

2. The reason why… is that…

3. For one thing…, for another…

4. to begin with,

besides,

what’s more,

in addition…

5. In my view/opinion,

/

As far as I am concerned, I …

6. In conclusion,…

Summary Accept advertisements as a part of our life.

Be smart

to them. Collect

wonderful

ideas from ads

Step 6. Homework

Creative Thinking Choose one of your items and create an English advertisement for it.