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M4 U1 Advertising Welcome to the unit By Chen Yan

From No.1 High school Of Dang Tu On April 17, 2018

Teaching Aims: 1.

talk about some ads and understand the definition of the advertisement. 2.

understand the types of the advertisement through the comparison to improve their speaking ability . 3.

encourage students to imitate to write some slogans of the advertisements. Teaching Key & Teaching Difficulties Understand the ads better and try to write a slogan of ads.

Teaching Procedure: Step One: Greetings and Leading-in Using questions to arouse students’ attention on advertisements.

Step Two: Speaking

(In this part, we will focus on speaking out the basic components of an advertisement and gaining some basic knowledge of the advertisement.) 1.

Showing some ads for students to talk about and indicate the impressive parts of an advertisement. 2.

Playing a short part of video to let students realize the difference between commercial advertisement and PLA. 3.

Fill in the blanks and strengthen the definition of ads. Step Three: Discussion (Let students discuss questions in groups to conduct the activity and encourage them to work together to complete the task and tell the differences between them.) 1. Which advertisements make you want to buy a product or service? Why?

2. Which advertisements make you think about social problems? Why?

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3. Do you believe that advertisements tell the complete truth? Why or why not? Summary：The differences Between Commercial advertisements and PSA Step Four: Practicing

Give some slogans for students to imitate and encourage them to write their own ones. 1.

school problem: littering situation

samples: Cleaning In, Littering Out /Love school, keep clean.

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other topics. Step Five: Summary

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Advertisements everywhere

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Use bright eyes and wise brain to distinguish them 

Don’t be misled by them Step Six: Homework 1.

Ask students to read the passage in Part B on Page 95 in Workbook 2.

Preview the next period reading, especially the new words in the instructions or requirements but not included in the wordlist.

Blackboard design

Clothing

Husing

household products

Food

Transportation

Ads everywhere

Social problems

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