Warming up、Pre-reading、Reading、Comprehending教学目标

Teaching Plan 广东汕头华侨中学

林啸啸

Teaching Material: NSEFC Module 9 Unit 5 Inside Advertising-- Reading Target Students:

Students of Class Nine, Grade Three from Shantou Chinese Overseas Middle School Analysis on Students:

Students are familiar with the topic of this unit so they can have a better understanding of the reading text. They have their own opinions and attitudes and they are willing to share. But they are used to reading word by word instead of skimming or scanning for key information, thus they need more time in comprehension. This class will train students in reading skills, such as skimming and scanning to improve reading speed. Many opportunities of speaking will be provided as well. Important Teaching Point:

Enable students to understand the reading text by using some reading skills and get the hang of making an advertisement. Teaching Aims:

1.

Enable students to understand the main idea and structure of the text. 2.

Enable students to use the reading skills of skimming and scanning. 3.

Help students know how to make an advertisement and realize the influence of advertisements. Teaching aids: computer, PPT, blackboard and handout Teaching Procedures:

Step1: Greetings and Lead in 1.

Show students a video of an advertisement

2.

Question: Where can we see advertisements in our life? 设计意图：播放一段有趣的广告小视频，既能引起学生的兴趣，又能自然地引出本课话题——广告。

Step 2: Reading

1.

Fast reading

(1)

Read the text quickly and divide it into several parts. (2)

Find out the main idea of each part. 设计意图：训练学生观察文章结构并快速阅读文章的技能，通过对文章进行分段，理清文章脉络，从而初步理解文章内容与结构。

2.

Careful reading (1)

Part 2: What is an advertisement? Answer the following questions: What is an advertisement? Who advertises? Why do they advertise? (2)

Part 3: 3 steps to make an effective advertisement Identify your target: match game Appeal to your target: analyze an example

Choose a suitable medium: finish the chart Question: How do advertisers decide where to advertise? (3)

Part 4: How effective are advertisements? True or False:

◆People are very likely to buy products which are unsuitable for them because of the advertisement.

◆People will absolutely not be influenced by advertisements. ◆We are likely to change our opinions over time if we are constantly exposed to advertisements. 设计意图：训练学生细读文章，抓关键信息的能力；每一部分都设置了问题和任务，学生在问题及任务的引导下，能进一步理解文章内容。任务类型包括简答、连线、分析问题、判断正误等，多种练习形式锻炼学生运用知识解决问题的能力。

Step 3：Retell the passage Students are required to retell the whole passage with the help of the “mindmap”

on the blackboard instead of referring to the textbook. 设计意图：学生合上课本，根据黑板上的“思维导图”复述文章，目的在于加强学生对于文章的理解，同时训练学生的口头表达能力。

Step 4: Let’s design an advertisement

Ask students to work in group and make their own advertisement. They have to decide

who to be the target consumers, how to attract their target and where to advertise. After making their advertisement, invite some students to share their creative idea with the whole class. The teacher will give an example first. My design

Identify my target:

Appeal to my target:

Draw an advertising poster Medium:

设计意图：通过引导学生自己设计广告，能进一步巩固学生对于本课重点内容的理解，并加强运用，同时锻炼学生的口头表达能力，开拓学生的创造性思维，进行有效的输出。

Step 5: Summary and assignment 1.

Review the text and finish the exercises on page 44. 2.

Finish and polish your design, and share your idea with your classmates. 设计意图：帮助学生复习课文内容，并在理解文章的基础上进行思维创作，从而升华对文章的理解。

Blackboard Layout：

教学流程图：

Greetings

& Lead in

Fast reading

Careful reading

Retelling

(summary)

Ask the students to figure out the tense, information, person, style and list an outline

of the composition

Ask the students to divide the passage into several parts and find out the main idea of each part.

Part 2: ask the students to read the text and answer 3 questions. Part 3: ask the students to read the text and find out the three steps to make an advertisement. Finish the task of matching, analyzing and filling in the chart. Part 4: ask the students to read the text and then do the “true or false” exercise. Ask the students to tell to passage according to the “mindmap”

on the blackboard.

Assignment

Ask the students to: 1. Review the text and finish the exercises on page 44. 2. Finish and polish their design, and share their idea with classmates.