Warming up、Pre-reading、Reading、Comprehending教学设计一等奖

教学设计

课题

授课教师

教材版本

How Advertising Works 郭艳海

授课时间

学段

课型

第九学段

阅读

学科

班级

英语

普通高中新课标人教版

高中英语课程的总目标是使学生在义务教育阶段英语学习的基础上，进一步明确英语学习的目的，发展自主学习和合作学习的能力；形课标要求

成有效的英语学习策略；培养学生的综合语言运用能力。综合语言运用能力的形成建立在语言技能、语言知识、情感态度、学习策略和文化意识等素养整合发展的基础上。

阅读文章是我国考生接触外语的最主要途径，因此，阅读理解在试卷中占权重较大。该部分要求考生读懂熟悉的有关日常生活话题的简短2018年考纲要求

文字材料，例如公告、说明、广告以及书、报、杂志中关于一般性话题的简短文章。考生应能：（1）理解主旨和要义（2）理解文中具体信息（3）根据上下文推断单词和短语的含义（4）作出简单判断和推理（5）理解文章的基本结构 (6)理解作者的意图、观点和态度

1、知识与技能：After reading, students will be able to master some important words and expressions. At the same time, enable the students to talk about advertising and advertisements. In the end, they can design and show a simple but useful advertisement. 学习目标

2、过程与方法：Use questions to arouse students interests. Through listening，speaking, reading and writing, try to improve their ability to learn English. While reading, students will be able to analyze the information of the text by using some reading skills， such as skimming and scanning. 3、情感、态度与价值观：Through learning this unit, make students know about inside advertising. Encourage the Ss to be

interested in advertising and be honest in advertising.Develop students’sense of group co-operation and teamwork. 1.

了解广告的相关知识，以及广告行业的道德规范。

教学重点

2.

学会表达对事物的不同看法。

3.

学习本单元出现的词汇的用法。

1.

学生读完文章后能用自己的语言，回答一些问题。能对课文内容做教学难点

一个小结。

2.

让学生运用已有和本课所学知识，设计一个宣传广告，达到学以致用。

注重“整体感知”理论在说明文阅读过程中的运用。教材中每一篇课文都是字、词、句、段围绕一个共同的主旨——中心思想而构成的有机整体。根据从整体——部分——整体的阅读心理特点，我们在阅读教教学思路

学中也应引导学生先对文章从整体上进行把握，再对各部分作具体分析，最后再回到整体上进行综合归纳，从而达到对整篇文章内容的准确感知和深入理解。教师要采用启发式、直观式的教学法。学生采用自主探究法和合作讨论法。

1、学情分析：高三的学生，储备了一些知识和技能，领会能力，理解能力、接受能力相对较强，在指导能加深思维的广度和深度，需鼓励去处理一些简单的实际问题。

2、教学环境：多媒体辅助教学、小组讨论学习。

教学资源

3、教材分析：本单元的话题是广告，具体内容涉及“什么是广告”、“如何制作有效的广告”、“广告的效果”、“广告的语言特点”、以及“广告行业的道德规范”等。语言技能和语言知识都是依据这一中心话题设计的。

4、相关资料：教材里的图片，相关广告视频，杂志等

环节

教师活动（教学内容呈现）

学生活动（学习活动的预设）

设计意图

Step I Leading-in

1.check their guided To understand the their learning plan, then Go over and prepare text better let students read them for the new lesson together loudly.

To arise the students’ interest

and curiosity .

To let students know some basic knowledge about this kind of topic

2. Show a short video about Answer some questions. ads

Step II Reading Task 1 Analyze the title

1.Classification of advertisements 2. Discussion about disadvantages and advantages of advertisements 3. Guess how to develop the passages

教学过程

Task 2 Skimming

Read the text quickly Skimming for the to divide the whole structure of the text text into four parts and get main idea of to develop the each part students' ability to generalize

conclusions.

look at each ofthe advertisements on the next two pages and discuss the questions with a partner:

The students can know more about advertising chracteristics, according to the questions.

Task 3 Careful reading

①What doses the

advertisement want

you to do?

Task 4 Retell the text

②How does it try to

persuade you to do

this?

③Which

advertisements do you think are the

most effective? Why?

Summarize some useful phrases and sentences

Develop the students' ability to gain and reorganize the information. Students can retell some important things

To understand the text deeply Task 5 Analyze character-Get some useful Knowledge through istics of advertisement six pictures from the

text words

Step III After--reading Activities

Design and show a To develop the students’ the simple but useful awareness of cooperation and advertisement. creativity

Encourage the students and prepare for the next period Step IV Summary and home-

work

课堂小结：Through your excellent performances, I see you have the ability to combine knowledge learned with practice. Meanwhile, I believe my students ,with rich imagination, creativity, diligence and intelligence, must have a bright and splendid future.

课堂习题：

1.

Where do they advertise? （part 1）

2.

Who and why do they advertise? （part 2）

3.

How do advertisers make effective advertisements? （part 3）

4.

Does advertising work? （part 4）

板书设计：

课后反思：