Using LanguageⅠ名师教学视频（文字实录）

UNIT5 Keep Advertisers Honest Teaching objectives:

The aim of the unit is to help students become more aware of how advertising can affect their lives and to critically examine the messages and techniques used in adverts. Students are presented with information and given opportunities to discuss the issues in order to come to their own judgment about the positive and negative aspects of advertising. Lead-in

(An advertisement for Google App) T: Good morning ,boys and girls. How are you today? Well, could you please try to guess the topic of today's lesson from the video you have watched just now ?

Ss:... T：It is an advertisement for Files go , a Google application. It is a application to help you free your space and if you are carefully enough, you will have a basic understanding of Files go through the advertisement. Absolutely, advertisement can affect our choices when we are going to buy a certain product. Today ,we are going to talk about advertisements. Brainstorming T：Speaking of advertisement, where can you see advertisements?

Ss: T: In order to have a better understanding of advertisement, let me introduce the definition of advertisement first. T: Here are two advertisements to persuade consumers to buy more products, so an idea occurs to my mind to think about what is the purpose of these advertisements? T:Here are another two advertisements. The one is a well-known eyedrop called Shapuaisi, the other is a kind of medical liquid called Hongmaoyaojiu. Both of them are false advertisement for the simple reason that these ads cannot guarantee to cure the disease they have mentioned in their ads.

Pre-reading T：Now, it's time for us to have a discussion. Six students are in one group and try to discuss the question "How can we recognize false advertisement?" Ss... Ts: All of you are so excellent today! I can't believe you are so smart! And now, please take out your handout and let' us learn some new words and expressions before we read the passage. While-reading 1.Skimming T: Skim the passage and answer the questions. Q: 1. What’s the structure of the passage?

Para1

Para2

Para3

Para4

Para5 Q:2. In what four ways can consumers be protected from false, misleading or unethical

advertising? Sample answer: There are laws, advertising organizations and complaints organization to protect consumers.

In addition, consumers

themselves should be responsible for checking the product before buying it. 2.Scanning Scan the passage and find out topic sentence for each paragraph and examples if possible . Sample answer:

Topic Sentence Rewrite key words if possible One way to control advertising is to make laws Laws are needed to prevent advertisers doing to prevent advertisers doing the wrong thing. the wrong thing. For this reason, most advertisers belong to (Advertising organization advertising organizations that not only educate Should)make a code of

ethics for everyone in and support their members, but also make the organization to follow rules for everyone in the organization to follow. This is why many countries have a government (Complains organization)is established to organization which examines complaints about examine complains about ads ads. This means that the consumer is responsible It is the customers ’ duty to check the product for checking the product before buying. before buying; Post-reading T:Have a discussion with your group members and try to figure out suggestions to prevent advertisers making false advertisements.

Instructions:

1.six students are in a group . 2. Each group needs a writer to write down these suggestions into a list. 3. You need to give some examples to support your opinion. (Sample ) Title: A list of suggestions to stop false advertising

I hold the opinion that consumers…

In addition, government department should… For example…

….

Homework Polish your suggestions in your group.