Learning about Language优质课一等奖

教学设计

第

周

2017 年

5 月

2日

课

题

Inside advertising

知识

与

技能

1.

2.

the purpose of advertising, who advertises and where they advetise methods used by advertisers to sell their products and services or to inform the public. the ways in which advertising is presented in our lives. 教

学

目

标

过程

与

方法

3.

Step1: Lead-in Step2: Fast reading Step3: Careful reading Step4: Group work

Step5: Group design

1.Students know what is a good advertisement.

2.Students learns not to be controlled by advettisements. .

情感态度

价值观

1.The students practise skimming and scanning reading methods. 教学重点 2.The students can use the words and expressions after reading the passage. The students can design an advertisement. in group work with the 教学难点

words and expressions in the text. 第

1

页

教学设计

教学内容设计

Section 1 Analysis of the teaching material The selected teaching material is the reading part, which is taken from the Project section of Module 9, Unit 5 Inside advertising. The article is about purpose and methods of advertising.

Section 2 Indentifying the teaching aims Based on the analysis of the teaching material, I have chosen the following as the teaching aims of my lesson: The 1st

aim: After learning this lesson, the students can describe the three advertising methods with new words and phrases in the passage. The 2nd

aim:

Students get detailed information about how to make an successful advertisement. The 3rd

aim:

Students know that advertisement should be honest and responsible.

The 4th

aim: Students are encouraged to do cooperative work to design an advertisement.

Section 3 Teaching procedures Step1: Lead-in

Different advertisements in our lives It’s important to activate students’ existing background knowledge and draw their attention to the topic of the text. In this part, I will show them some typical advertisements to increase students’ concentration, arouse their curiosities.

Step2: Fast reading

1.what does the passage talk about? 2.What are the methods to make an advertisement attractive? Step3: Careful reading Para1

What is the main idea of the 1st paragraph?

We are exposed to different kinds of advertisements. 师生活动设计

设计意图

Analyse the text

Principle: all the aims Indentifying the teaching aims

can be measured.

(With the task, I

inspire students’ Show students a short video interests and draw their and explain my experiences. attention to the theme

of the reading material

and get them ready for

the following reading.)