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Unit 5 Inside Advertising (LanguageReviewing and Speaking) LESSON PLAN (教学设计) 1 BACKGROUND INFORMATION课程介绍class Date/Time时间Teaching Point 教学要点Lesson

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学校:重庆市涪陵第十八中学校

Warming up、Pre-reading、Reading、Comprehending优秀教学设计说课稿

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Warming up、Pre-reading、Reading、Comprehending优秀教学设计说课稿

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Unit 5 Inside Advertising (LanguageReviewing and Speaking) LESSON PLAN (教学设计) 1 BACKGROUND INFORMATION课程介绍

class Date/Time时间

Teaching Point 教学要点

Lesson Aims 课程目标

Class 7 Senior 3 40 minutes (the fourth lesson of unit 5 Module 9) The students practise speaking skill and apply what they have learnt in unit 5 into practice. The students can apply what they learnt about ads into practice, including words and expressions, ideas of ads. Lesson Aims 课程目标

The students can apply what they learnt about ads into practice, including words and expressions, ideas of ads. Class Profile There are 49 students in the class. They are poor in speaking and need more practice. They do not know how to apply what they learn in the lesson into practice, especially into writing. All the tasks are designed in new activity forms, so students may have problems in carrying out the instructions. Task 3 is challenging, so students may not finish it as expected. Apply some pictures to instructions so that the students can have a better idea of the new activity forms. More time and guides are needed for the students in Task 3. Students have learnt the reading passages How Advertising Works and Keeping Advertisers Honest in the last two lessons and have been exposed to some ads. They need the chance to review the words and expressions and to apply what they learnt about ads into practice. The song Never Meet A Girl Like You Before, some key sentences from the reading passages, a students’ worksheet designed for this lesson Anticipated problems 预测的问题 Proposed solutions 问题解决的方案

Teaching Context 教材分享

Materials 教学辅助材料

2.教学过程

Step1.lead-in

Step2.scanning I.

True or false Q1.We are exposed to ads only in the public places. Q2.Understanding how advertising works can help us earn a lot of money. II.

Intensive reading Q1.Why we need to understand how advertising works? Because with so many messages from advertisers fill our daily lives, we need to understand how advertising works so that we can be avoid being controlled by them. Q2.What is an ad? It's a message or announcement that intends to inform or influence people Q3.How does it communicate its message ?

By using words, pictures, music, film…

III.How do advertisers make effective ads? IV.How effective are ads? Step3.Summarize

Step4.Homework Group task:

1.Choose one or more paragraph and set a text(a grammar filling and a error correction) 2. Make a Cloze text and a reading comprehension according to the passage. 3.Finish the exercises on the handout.

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来自:学校:重庆市涪陵第十八中学校

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