Warming up、Pre-reading、Reading、ComprehendingPPT配套优秀教学设计内容

课时教学设计

授课教师：石家庄润德学校

柳文笛

课题

选修九Unit 5 Inside advertising

2018年5月25日-5月31日

2018年6月1日

备课时间

知识目标

To master the new words and expressions.

上课时间

Task-based language

三

维

教

学

目

标

teaching 教学The communicative 方法

approach 能力目标

To help the students design an advertisement in English. Audio-lingual approach 学法Individual work, pair 指导

work and group work. Help students understand the application of advertisements in daily life. 情感态度价值观

课

型

reading 教学重To help students discover and learn to use some useful words and expressions. 点及To help students discover and learn to use some useful structures. 分析

教学Enable the students to design an advertisement in English. 难点

教学过程

教学环节

老师指导与学生活动

设计意图

Step I Lead-in Use a popular local advertisement to attract the students’

attention to the topic. T: Look at the picture. Do you know the man? S: Yes, Dwayne Johnson. T: He has a new movie. Do you want to be his first audience? (play the video now) T: What is the advertisement for? S: The siri! T: Think any advertisement you can remember (Chinese is also OK), and share it with us.

Guide students to T: Where do you see or hear advertisements? Can you think of think about where anywhere else you see or hear advertisements? advertisemen

ts appear and get better

into today’s

topics.

Advertisements

WHERE?

Help Step Ⅲ Fast-reading students to Read the headings of each section and draw the structure of the sort out the structure of text . the article, T: I have prepared some paper. I had written the headings on strengthen Step II

Brain storming 1. To attract the students’

attention to the topic. 2. To help them talk about the topic.

classroom interaction blackboard then show the structures to us. and expand the scope of

students’

participation by operating on the platform.

Step Ⅳ Careful-reading

Part 1 Listen to the tape and then complete the blanks.

Do you know how many advertisements you are

____________(expose) to in your daily life? Every day, we

________ ____advertisements on buses and billboards, on

trains and in train stations, in shop windows, outside Use the restaurants and on public notice boards. At home, we see activities to help the advertisements in _____________and newspapers and____ students ____ ____ ________ our favourite television programmes. We comprehend hear advertisements on the radio and ______ ________

the passage carefully.

them on the Internet. Even some of the casual garments we

wear have brand names_____________ ____________

them which turn us into advertisements. With so many

messages from advertisers filling our daily lives, it is

important _____________ ____________how advertisements

work. Then we can avoid ____________ (be) controlled by

them.

Ask several students to check the answer. them. I will choose 2 students to come here and put them on the

Part 2 Read para 2 by yourself and answer the questions 1. Who advertises? 2. Why do they advertise? Part 3 Observe the ads in the passage and answer the

questions.

What is the purpose of this advertisement?

“Speeding”

and

“How fast am I going”? What do both ads want people to do?

Part 3 Read ‘How do advertisers make effective advertisements?’ again then change it into a conversation.

1) Identify the target

2) Appeal to the target 3) Use a suitable medium

Give students some time to prepare their own conversation and have a show time. Part 4 Read part 4 and think: Does advertising work? Why?

Part 4 Summary: Let's complete the passage.

An advertisement is a message or announcement that informs or__________(influence) people. It can use words, pictures, music, or film to communicate_____(it) message. Advertiser’s money would be wasted if the message didn't reach its target audience. For example, adolescent boys are more _____(like) to buy computer games than any other group, so in makes sense to make computer game ads that appeal _____ this group. Researchers should find out as much as possible about those in the target group, such as their likes and _____,and how the product would fit ____their lives. In order to persuade people to do something, advertisements often appeal to our hopes and dreams or our_______(emotion). Some advertisements appeal, to people's desire to save money. Others are more likely to be _______(notice) if they are funny.

________reaching the right audience with the right technique, advertisers must also place their ads in right medium. Advertisers must worry about the expense and consider which media are most appropriate for their product and which their target audience is most likely to see or hear. ______ good an advertisement is, people are unlikely to be persuaded if the product is unsuitable for them. We don’t buy products and services we are not interested in or have on use for.

Step V Make an advertisement A. Discuss: Discuss with your group mates and decide your

To help the students to topic. make their own B. Plan: Write down some details and some reasons of your advertisemendesign. ts and help them learn C. Make: Posters or performances.

English in

Give students some time to prepare their own ADs and have a show time. Step Ⅵ Emotion aim

Play another popular advertisements of iphone. Think different. You will succeed.

their daily life.

To help the students have creativity and summarize the lesson. 作

1. Finish the exercise. 业

2. Draw a poster. 整堂课非常的流畅，活动丰富，大大提高了学生的课堂参与度，在课堂中学生们据了解了广告，在生活中的应用，又帮助他们在日常生活中学习了英语运用了英语，这篇文章贴近学生生活引起了学生们很浓厚的兴趣。

还需改进的地方：

1.文章偏难，为了解决这个问题，应该引导学生们先做好课前预习工作，课另外在课上应该适当多增加阅读思考时间。

后2.课堂用语应当更简洁明了，如果在过程中发现有些学生不能理解活动要反求，应该及时用更加简明的语言帮助学生们进行理解。

思

应该继续发扬的地方：

1. 整堂课的活动充分调动了学生们的学习兴趣，学生参与度极高，并且实用性很强。

2. 利用不同的活动，分层次的训练了学生们听说读写演的多方面技能。

3. 在难度上循序渐进，符合学生们的接受能力。