Using LanguageⅡ主要内容及教案内容

Unit5 Inside advertising Listening, speaking and writing---教案

Step 1 Listening

Go to page 47. You are to listen and tick and listen and write. Pre-Listening Exercises

What service businesses often advertise over the radio? What points are important to consider when making a radio commercial? While -Listening Exercises

Listen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz. Post-Listening Exercises

What are your opinions about these questions? What elements make a radio commercial really great?

How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?

How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines?

Step2. Speaking about advertisements around you Now it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisements around you.

Emergency contraceptive pill advertisement, Student Union Building, VUW Girlfriend magazine billboard, Wellington Railway Station

So, it'd appear that Girlfriend magazine has an NZ edition now. 'Girl available for only $3.50.'

Sunsilk shampoo advertisement, Wellington Railway Station/VUW Pipitea. 'Your Blonde, only brighter' -- Sunsilk, VUW Pipitea

Step 3 Writing 假设你是一位刚刚大学毕业的广告专业的求职学生，正接受面试，考官要求你口头描述广告的定义以及如何制作有效广告。现在请你按照上面提示为他写一则约120字的短文。

An advertisement is a message or announcement that informs or influences people. It can use words, pictures, music or film to communicate its message. First, advertisers always try to make their message reach its target audience. In other words, they have to identify their target group so that they can find out their likes and dislikes and form the basis for decisions about what type of advertising techniques to use with this group. Second, advertisements often appeal to people’s hopes and dreams or emotions in order to persuade people to do something. For example, a special color or shape may excite the consumers to encourage them to buy it without hesitation. Third, advertisers usually use words, pictures, music or film to communicate its message. As well as worrying about the expense, advertisers must also consider which media are most appropriate for their product and which their target audience is most likely to see or hear. The most important, I think, is that advertisers should meet the consumers’ needs and interests.