Using LanguageⅠ教案3

精讲多练

勤查善导

备则明细

节有所成

课型

课题

新授

授课教师

裴莹莹

教学时间

总课时

2019年

7 月

5 日

1 第

1 课时

Keeping

Advertisers

Honest

教学目标

学科核

心素养

▪

课程标

准解读

1.

To enable the students to know something about advertisements.

2.

To get the students understand the passage and master some reading skills.

3.To get the students write a short advertisement .

知

识

重

难

点

教

学

辅

助

重点

难点

Enable students to know something about advertisement and master some reading skills

Get students write a short advertisement.

多媒体、

学历案

Multimedia,

PPT

教学用品

、用具

Blackboard, chalks

教学设计

教师活动

学生活动

教学方法

设计理念

让学生动起来

让课堂活起来

让效率高起来

精讲多练

勤查善导

备则明细

节有所成

Step1 observe the students

Step2 Lead in Play a guessing game

Step3 Pre-reading Let students enjoy some pictures about dishonest advertisements and enjoy a video

Step4 Reading 1.Skimming

2.Scanning:

Match each way with their function

Read the new words loudly

1.

Students should guess the advertisements words 2.

Students should answer the questions ①What is an advertisement? ②Where can we see an advertisement?

Students should enjoy the pictures,video and answer the question Have you ever seen some advertisements that is dishonest?

Skim the passage and find out the ways to keep advertisers honest

4 advertising control ways

Match each way with their functions a.

a correct complaint can make the company stop using the offending ad. b. is also responsible for checking the product before buying. c. can prevent advertisers doing the wrong thing. d. make rules that are called a code of ethics for everyone in the organization to follow.

1.The laws ____

2. Advertising organization ____

3. Complaints organizations ____

4. The consumer ____

巩固单词

调动学生积极性，让学生初步了解什么是广告

让学生了解一些不诚实的广告

让学生快速浏览文章完成skimming 和scanning的习题并掌握一些阅读技巧

让学生动起来

让课堂活起来

让效率高起来

精讲多练

勤查善导

备则明细

节有所成

3.Careful reading: Have students read the passage carefully and then answer the questions

①Solution one --- the law What is the function of advertising laws?

②Solution two --- advertising organizations

Which is right about a code of ethics?

(

)

A. They are rules for every advertiser to follow.

B . Advertisers must not be untruthful

or misleading .

C . Advertisers can say bad things about other people’s products .

D. If well-known people are used in advertisements , they can be dishonest .

③Solution three --- complains organizations

Guess word meaning

“... Make the company stop using the offending advertisement.” The word “offending” is closest in meaning to _____ .

(

)

A. unpleasant

B. different

C. illegal

D. fantastic

让学生不仅掌握细读的阅读技能也能进一步理解文章

④Solution four --- the consumer

Why do consumers need to be educated about techniques

used by advertisers ?

Organizations and individuals advertise because they want

to persuade people ________ (behavior) in certain ways .

However, not all advertisers are good or honest. We can

protect ourselves from bad advertisements _______ fours

ways. Firstly, many countries have laws that forbid ads

________ ( show)

at inappropriate times or in ________ 让学生整(suit) places. Secondly, advertising organization not only 体感知文support and educate _______

members, but also make 章，对文章rules for everyone in the organization to follow. Thirdly, a 有个整体consumer can give reasons

to complaints organization to

的理解

stop using the ________ (offend) ad. If his complaint is

correct, the organization can make the company stop

using ________ advertisement. Fourthly, Consumers need

to be responsible about checking the products _______

(use) by advertisers, ______ is called “Buyer Beware”.

Consumers are educated for checking the product before

buying.

Step5 Post-reading: Review the passage and fill in the blanks

让学生动起来

让课堂活起来

让效率高起来

精讲多练

勤查善导

备则明细

节有所成

通过小组讨论的形partner about your drink and then present it. If 式让每组写出一个possible, you can give it a brand name. 小广告

Is there anything that you cannot understand? Please write 让学生总them down.

结所学内

容，查缺补

漏

Design a simple advertisement with your group Step6 Group work

Step7 Feedback

Step 8 Homework

Nowadays there are many advertisements aiming at old people who are easily to be cheated and most of them are dishonest .What should we do to stop old people from being cheated. Suppose you are Li Hua and you are to submit your article to the school newspaper on this topic.

让学生动起来

让课堂活起来

让效率高起来

精讲多练

勤查善导

备则明细

节有所成

Task-based learning method

学法指导

Discussion and cooperation

Don’t play on the street and don’t fight with others when you are in the school or on the 安全提示

way home.

板书设计

Keeping

Advertisers

Honest 4 advertising control ways

Design a simple advertisement 就核心素养达成，突破重点难点，渗透设计理念，改变教法，学法指导，教学过程，其它等方面记载

教

学

反

思

学生们已经掌握了最基本的阅读方法，而且对整篇阅读的理解也很深刻，更精彩的是还写出了很多有意义的广告，但仍有些不足的地方就是给学生的阅读时间有点少，下次一定多注意

让学生动起来

让课堂活起来

让效率高起来