Warming up、Pre-reading、Reading、Comprehending第一课时导学案

大同一中教案

张若洁

单元

课题

第

12 周

教

知识与能力

学

目

标

渗透教育

Unit 5 Inside advertising How advertising works 1课时

授课班级

高471班

At the end of the class, students should be able to: 1.

know the meaning of some important words and phrases; 2.

master the reading skills such as scanning and getting detailed information; 3.

learn some knowledge of advertisements; 4.

retell the passage according to the chart. At the end of the class, students should be able to: 1.

know what the advertisement is and how it works; 2.

it’s a great way to sell products by advertising; 3.

design the advertisement.

Enable students to learn some knowledge of advertisements. Enable students to master the reading skills such as scanning and getting detailed information; Retell the passage according to the chart. Task-based language teaching; Communicative language teaching Autonomous learning; Cooperative learning

教学重点

教学难点

教学方法及手段

学法指导

1

Expected time 5mins Stage I lead in Part1. (video) Enjoy a video and answer two questions. 1. What is this video about? 2. Do you like it? Why? Part2. Warming up 1. Where do you see or hear advertisements? 2. Can you remember the advertisements of any products?

5mins Stage II pre-reading Compare the advertisements, which one is easier for you to remember?

Why? 20mins Stage III while-reading Part1. Scanning

Scan the headings of each section and get a general understanding of the text. Part2. Skimming I. Read the text and try to answer the following questions. 1. Who advertises? 2. Why do they advertise? 3. Where do they advertise? 4. How do they decide where to advertise? 5. Does advertising work?

Part3. Careful reading II. Read the text carefully and fill in the blanks. 10mins Stage IV post-reading Part1. Consolidation What is an ad? How do advertisers make effective ads?

How effective are ads? Part2. Design Your hometown Datong is going to host Datong Tourism Festival. In order to attract more tourists, please design an advert for Datong Tourism Festival with your group

members in five minutes.

Stage V homework

Finish Ex on sheet 2.

Unit 5 Inside advertising Activities Actual time

2