Using LanguageⅠppt专用说课稿内容

Unit 5 Inside advertising Speaking,reading and writing Keeping Advertisers Honest

I. Teaching objectives 1. Language skills To get some more knowledge about advertising by reading a text To help students practice and maser the ways to keep advertisers honest and to use them in their writing.

2. Thinking quality The students will have a better understanding about advertising. The students will know how to protect themselves from dishonest or misleading advertisements.

3. Learning ability After learning, students will be able to gain the general idea of the passage and the ways to keep advertisers honest by skimming and scanning. To use proper reading skills to read fast and effectively and understand some long and complex sentences.

4. Cultural awareness The students will realize the importance of being honest in advertising. Cultivate students’

awareness of protecting themselves from dishonest or misleading advertisements.

II.Teaching important and difficult points 1 To inspire students to tell the difference between honest advertisements and dishonest advertisements.

2. To guide students to summarize what they have learned about advertisements 3. To help students practice and master the ways to keep advertisers honest and to use them in their writing.

Ill. Teaching methods 1. Question and Answer

2. Context-based teaching 3. cooperative learning

4. Task-based writing

IV. Teaching procedures Step I. lead-in 1.

Nowadays, no matter where you get around, it’s pretty easy for you to find a sign introducing a product. So where can we find advertisements?

In the magazine, in the newspaper, in the subway, in the elevator, on buses, on the Internet, on billboard, on the radio, at the shopping mall, at the cinema.

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2.

Why people want to advertise their products? let the students enjoy an advertisements. (In the video, Huawei issued the new mobile phone with new function. It’s equipped with professional camera, water and dust resistance and long lasting battery with super charging.) People want to advertise the products to introduce the functions and advantages of the products. They can increase their sales and attract more consumers. They can inform the consumers of the latest information, which bring convenience to their shopping.

3.

In some cases, advertisements can give us some helpful information.

Unfortunately, not all advertisers are good or honest people. They often mislead us to buy something we don’t really need or even buy something bad. Do you know some word used in advertisements to attract consumers? Buy one get one free,

bottom price,

selling at a loss Even if the products are genuine, the company may raise their original price and then cut the price. Why people want to buy such kind of products? People love a bargain, so they are easily attracted to such free offers.

4.

Actually, people are flooded with advertisements. We are exposed to so many advertisements everywhere. Some are honest, while others are dishonest. Let’s look at the following pictures. If you come across such advertisements, do you want to buy the products?

5.

In order to attract more consumers, the company hire the famous people for their products. What should famous people pay attention to when they advertise? Now let’s watch the second video. What should famous people pay attention to when they advertise? They must be honest and truthful to the products they advertise. 6.

So many customers in the video are cheated by the advertisements. What do you think can be done to stop dishonest advertising?

Step II. Reading

How can we keep advertisers honest? Now, let’s go to the reading passage to find out the answers.

What’s the main idea of this passage?

It mainly introduces some ________ to keep advertisers honest.

Find the four ways to keep advertisers honest. The law.

Advertising organizations. Complaints organization. The consumer.

1. How can we use the law to keep advertisers honest？give some examples? Making laws can prevent advertisers doing the wrong thing and making false statements. The government is responsible to make laws so as to punish those who make false advertisements. Many countries make laws that forbid advertisements being shown in unsuitable place.

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2. What should advertising organizations do? Advertising organizations not only ________ and ________their members, but also ___________ for everyone in the organization to _______.

3.What are the functions of complaints organization? They can make the company stop using the offending advertisement if a complaint about an ad is correct. If a consumer is cheated while buying, what should he do? The consumer can complain to the organization. Do you know if China has an organization to which people can complain 12315

4.What do the consumers do to avoid being cheated? They are also responsible for checking the product before buying. Consumer need to be educated about the techniques used by advertisers.

Step Ill. Discussion

Whenever we find some dishonest advertising, we should ...

The law.

Advertising organizations.

Complaints organization.

The consumer.

The law Advertising organizations Complaints organization The consumer control, prevent, forbid educate … follow

It's one's duty to do,

examine, stop be responsible for, check,

educated

Step IV. Writing

What measures should be taken to supervise advertisers?

How can we guarantee their advertisements honest and reliable? Step V. Summary

From this passage, we have a better understanding of advertising, so from now on we shouldn't blindly accept everything in advertisements.

Step VI. Homework: 1. Read aloud the passage and try to learn some new words and expressions by heart; 2. Write a summary of the passage.

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