Warming up、Pre-reading、Reading、Comprehending教案设计（一等奖）

2018-2019学年度16级英语学科阅读学案 使用时间： 2018 年 8月 23 日 班级： 小组： 姓名： 组内评价： 教师评价： 学 案 装 订 线

课题：Module 9 Unit 5

How advertising works

主要学习目标：结合文本标题和结构层次，学会归纳文章大意与判断作者写作意图

Pre-reading 1. Why are advertisements so popular?

2. What do the advertisements want you to do on Pages 42 and 43?

Picture 1: It wants us to__________________________________. Picture 2: It wants us to __________________________________. Picture 3: It wants us to __________________________________. Picture 4: It wants us to __________________________________. Picture 5: It wants us to

_________________________________. Picture 6 & 7: They remind us to____________________________. Skimming

1.What type of writing is this text according to the title?

2. How is the passage organized?

3.What’s the main idea of the passage? Scanning

Part1-- para1 1. How can we become walking advertisements?

2. What is the benefit of knowing how advertisements work? Part2-- para2 What is an advertisement? How to communicate its message? Who advertises? Why do they advertise?

Part3-- para3-7 1.How do advertisers make effective ads? ※Identify the target To make the message reach target audience，the researchers should

1). 2). 3). ※Appeal to the target

1.What's the function of the two examples in Para4 as for the writing purpose?

Ad often appeal to __________________________ Some ads appeal to__________________________

Others appeal to people because they are _____

or____________________

Some appeal to__________________________ ※Use a suitable medium （Para6-7）

How do they decide where to advertise?

Part4-- para8-9 How effective are ads?

The ads are not effective if you are not__________________________________

The ads can help(are effective) if the target audience is__________________________________

Appreciating the language On the other hand, being constantly exposed to advertisements can help to change our opinions over time．

句式仿写：

另一方面，经常接触英语，我们的语言水平有可能随着时间的流逝而提高

Post-reading

1. What’s the purpose of the passage ?

2. There are subtitles in the text.What are their functions?

Summary of the reading skills. Promotion

教材链接

高考链接

Homework

1. Finish the exercises left in your handout to have a further understanding of how to use the proper reading skills to solve the problems.

2. Finish the writing. 假设你是一位刚刚大学毕业的广告专业的求职学生，正接受面试，考官要你口头描述广告的定义以及如何制作有效广告。请按照本课所学，为他写一则约120-150字的短文。

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2018-2019学年度16级英语学科阅读学案 使用时间： 2018 年 8月 23 日 使用时间： 班级： 小组： 姓名： 组内评价： 教师评价： 教材链接-典型题例

Book3 Unit1

Festivals around the world Festivals and celebrations

Festivals and celebrations of all kinds have been held everywhere since ancient

times. Most ancient festivals would celebrate the end of cold weather, planting in spring and harvest in autumn. Sometimes celebrations would be held after hunters had caught animals. At that time people would starve if food was difficult to find, especially during the cold winter months. Today's festivals have many origins, some religious, some seasonal, and some for special people or events. Festivals of the Dead ...

Festivals to Honour People

…

Harvest Festivals …

Spring Festivals

…

People love to get together to eat, drink and have fun with each other. Festivals let us enjoy life, be proud of our customs and forget our work for a little while.

STAY AWAY FROM THE STATION If traveling to your destination by train, you may want to find a good base close to the station, but you could end up paying more for the sake of convenience at the start of your holiday. Don't be too choosy about the part of town you stay in. Booking two months in advance, the cheapest room at Travelodge's Central Euston hotel in London for Saturday 22 September was ￡95.95. A room just a tube journey away at its covent Garden hotel was ￡75.75. And at Farringdon, a double room cost just ￡62.95. LOOK AFTER YOURSELF Really central hotels in cities such as London, Edinburgh and Cardiff can cost a fortune, especially at weekends and during big events. As an alternative consider checking into a selfcatering flat with its own kitchen. Often these flats are hidden away on the top floors of city centre buildings. A great example is the historic O'Neill Flat on Edinburgh's Royal Mile, available for ￡420 for five days in late September, with room for four adults. GET ON A BIKE London's ‘Boris bikes’ have attracted the most attention, but other cities also have similar programmes that let you rent a bicycle and explore at your own pace, saving you on public transport or car parking costs. Among the smaller cities with their own programmes are Newcastle (casual members pay around ￡1.50 for two hours) and Cardiff (free for up to 30 minutes, or ￡5 per day)．

60．The main purpose of the passage is ________．

A．to tell visitors how to book in advance

B．to supply visitors with hotel information C．to show visitors the importance of selfhelp D．to offer visitors some moneysaving tips

高考链接-典型题例

教材链接强化训练

2013年湖南真题卷

A

Planning a visit to the UK? Here we help with ways to cut your costs. AVOID BIG EVNENTS big sporting events, concerts and exhibitions can increase the cost of accommodation and make it harder to find a room. A standard double room at the Thistle Brighton on the final Friday of the Brighton Comedy Festival(19 Oct.) cost ￡118.15. If you can be flexible and want to know dates to avoid—or you're looking for a big event to pass your timecheck out sites such as Whatsonwhen.com, which allow you to search for events in the UK by city, date and category. Book5 Unit5

First aid for burns The skin is an essential part of your body and its largest organ. You have three layers of skin which act as a barrier against disease,poisons and the sun’s harmful rays.The functions of your skin are also very complex:it keeps you warm or cool; it prevents your body from losing too much water ;it is where you feel cold, heat or pain and it gives you your sense of touch. So as you can imagine, if your skin gets burned it can be very serious. First aid is a very important first step in the treatment of burns. Causes of burns …

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2018-2019学年度16级英语学科阅读学案 使用时间： 2018 年 8月 23 日 班级： 小组： 姓名： 组内评价： 教师评价： Types of burns …

Characteristics of burns …

First aid treatment …

Thank you for reading my letter. I hope my suggestions will meet with your approval.Disabled people should have the same opportunities as able-bodied people to enjoy the cinema and to do so with dignity. I am sure many people will praise your cinema if you design it with good access for diabled people .It will also make the cinema owners happy if more people go as they will make higher profits ! Yours sincerely , Alice Major Book6

Unit1

A short history of western painting Art is influenced by the customs and faith of a people. Styles in Western art have changed many times .As there are so many different styles of Western art, it would be impossible to describe all of them in such a short text. Consequently, this text will describe only the most important ones, starting from the sixth century AD. The Middle Ages(5th to the 15th century AD) …

The Renaissance (15th to 16th century) …

Impressionism(late 19th century to early 20th century) …

Modern Art(20th century to today) …

Book8

Unit1 California California is the third largest state in the USA but has the largest population. It also has the distinction of being the most multicultural state in the USA, having attracted people from all over the world. The customs and languages of the immigrants live on in their new home. This diversity of culture is not surprising when you know the history of California.

Native Americans

….

The Spanish

….

Russians ….

Gold miners ….

Later arrivals

….

Most recent arrivals ….

The future

People from different parts of the world, attracted by the climate and the lifestyle, still immigrate to California. It is believed that before long the mix of nationalities will be so great that there will be no distinct major racial or cultural groups, but simply a mixture of many races and cultures.

Book7

Unit1

A letter to an Architect …

Dear Ms Sanders, I have read in the newspaper today that you are to be the architect for the new Bankstown cinema . I hope you will not mind me writing to ask if you have thought about the needs of disabled customers . In particular I wonder if you have considred the following things: 1

Adequate access for wheelchairs.

…. 2

Earphones for people who have trouble hearing. …. 3

Raised seating. …. 4

Toilets…. 5

Car parking. ….

高考链接强化训练

相同结构层次的文章在历年高考题中的分布统计

年份

省区（市）

- 3 - 文本序号

题

目

2018-2019学年度16级英语学科阅读学案 使用时间： 2018 年 8月 23 日 班级： 小组： 姓名： 组内评价： 教师评价： Wrong! Anything will become boring if you do it again and again. The key is to develop a balanced and varied(各种的) program that's fun as well as progressive(不断进步的). If you enjoy a Sunday walk, take a different mute. If you do yoga(瑜伽), try a tai chi class. No pain, no gain Wrong! Exercise is not meant to hurt. Indeed, pain is your body telling you something's wrong, and continuing to exercise could lead to serious injury(伤害). You may experience mild discomfort as you begin to exercise regularly, but this is your body adapting to the positive changes in your lifestyle and the aches should disappear quickly. If they don't, rest and ask for medical advice.

5. What is the purpose of the passage? A. To show the importance of keeping fit. B. To clarify(澄清) some misconceptions(误解) about fatness and exercise. C. To confirm what has long been believed about keeping fit. D. To explain some medical facts about being fat and doing exercise.

Sunday 6 to Tuesday 8 July in the Turbine Hall, 11：30 am to 1：30 pm.

◆Kids Activity: Make a Paper Horse: Young children make a paper horse cut-out. (The horse is a frequent theme in Chinese painting, indicating a kind of advancement.) Suitable for ages 8～12 years.

Saturday 28 June to Tuesday 8 July in the Turbine Hall, 12：00 pm to 1：00 pm.

◆Club Med Circus School: Learn circus skills, including the trapeze, trampolining and magic. Note only for children over 5. There are 40 places available in each 1 hour session and these must be booked at the front desk, level 4, on the day. Tuesday 1 to Saturday 5 July at 11：30 am & 1：00 pm. Enjoy unlimited free visits and many other benefits by becoming a family member of the Powerhouse. Our family memberships cover two adults and all children under the age of 16 years at the one address.

Members receive Powerline, our monthly magazine, discounts in the shops and the restaurants, as well as free admission to the Museum. All this for as little as $50.00 a year! Call (02)9217 0600 for more details. 63. What is the main purpose of the text_______?

A. To report the performances.

B. To present schedules.

C. To attract visitors.

D. To teach kids Chinese arts. 2014年浙江卷真题卷 B 2014年江西真题卷 B Holiday Fun At The Powerhouse

Here is some must-know information from a handbook on how people behave in doing business in some countries.

In Brazil

Brazilians are warm and friendly. They often stand close when talking and it is common for them to touch the person on the shoulder. People often greet each other (particularly women) with light cheek kisses. Schedules tend to be flexible, with business meetings sometimes starting later than planned. But to be safe, be on time. Meals can stretch for hours—there's no such thing as rushing a meal in Brazil. Lunches also can start in the mid to late afternoon. Brazilians are social, preferring face-to-face communication over mails or phone calls. In Singapore

Singaporeans shake hands when they meet and often also greet each other with a small, polite bow. Business cards should be offered and received with two hands. Arriving late is considered disrespectful. So be on time. Efficiency(效率) is the goal, so meetings and dealings often are 500 HARRIS STREET ULTIMO·TELEPHONE(02) 9217 0111 Join in the holiday fun at the Powerhouse this month linked to our new exhibition,

Evolution & Revolution: Chinese dress 1700s to now. DON'T FORGET our other special event, the Club Med Circus School which is part of the Circus(马戏团)！150 years

of circus in Australia exhibition experience!

◆Chinese Folk Dancing: Colourful Chinese dance and musical performances by The Chinese Folk Dancing School of Sydney. Dances include: the Golden stick dance and the Chinese drum dance. A feature will be the Qin Dynasty Emperor's court dance. Also included is a show of face painting for Beijing opera performances.

Sunday 29 June and Wednesday 2 July in the Turbine Hall, at 11：30 am & 1：30 pm.

◆Australian Chinese Children's Arts Theatre:

Well-known children's play experts from Shanghai lead this dynamic youth group. Performances include Chinese fairy tales and plays.

Thursday 3 to Sunday 6 July in the Turbine Hall, at 11：30 am & 1：30 pm.

◆Chinese Youth League: A traditional performing arts group featuring performance highlights such as Red scarf and Spring flower dances, and a musician playing Er Hu.

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2018-2019学年度16级英语学科阅读学案 使用时间： 2018 年 8月 23 日 使用时间： 班级： 小组： 姓名： 组内评价： 教师评价： fast-paced. Singaporeans are direct in their discussions, even when the subject is about money. Rank is important and authority is respected. This determines both people interact in meetings. For example, people avoid disagreeing outright with someone with a higher rank. In the United Arab Emirates

In the UAE, status is important, so the most senior or oldest should be greeted first with their titles. The handshake seems to be longer than elsewhere. So, do not pull away the handshake. Women should cover themselves when it comes to dress. Men also tend to be covered from neck to elbows(肘部) and down to the knees. People do not avoid entertaining in their homes, but they also hold business meals at restaurants. Touching or passing food or eating with your left hand is to be avoided. When meetings are one-to-one, if your host offers you coffee, you should refuse. It might seem odd, but it is a cultural tradition. Coffee should only be accepted if it is always set out or presented. In Switzerland

The Swiss tend to be formal and address each other by last name. They also are respectful of private lives. You should be careful not to ask about personal topics. Punctuality (守时) is vital, something that comes from a deep respect for others' time. Arrive at any meeting or event a few minutes early to be safe. They also have clear structure in their companies. Higher-ups make the final decisions, even if others might disagree. Neat, clean dress is expected. The Swiss follow formal table manners. They also keep their hands visible at the table and their elbows off the table. It is polite to finish the food on your plate. 46. The passage is mainly about ________. A. communication types B. the workplace atmosphere C. customs and social manners D. living conditions and standards Clicking “send” too soon

Don’t waste your time trying to find out if the receiver has read it yet. Write another email as swiftly as you can and send it with a brief title explaining that this is the correct version and the previous version should be ignored. Writing the wrong time The sooner you notice, the better. Respond quickly and briefly, apologising for your mistake. Keep the tone measured: don’t handle it too lightly, as people can be offended, especially if your error suggests a misunderstanding of their culture(i.e. incorrect ordering of Chinese names). Clicking “reply all” unintentionally

You accidentally reveal(透露)to the entire company what menu choices you would prefer at the staff Christmas dinner, or what holiday you’d like to take. In this instance, the best solution is to send a quick, light-hearted apology to explain your awkwardness. But it can quickly rise to something worse, when everyone starts hitting “reply all” to join in a long and unpleasant conversation. In this instance, step away from your keyboard to allow everyone to calm down. Sending an offensive message to its subject The most awkward email mistake is usually committed in anger. You write an unkind message about someone, intending to send it to a friend, but accidentally send it to the person you’re discussing. In that case, ask to speak in person as soon as possible and say sorry. Explain your frustrations calmly and sensibly—see it as an opportunity to clear up any difficulties you may have with this person. 40. What is the passage mainly about? A. Defining email errors.

B. Reducing email mistakes. C. Handling email accidents.

D. Improving email writing.

2017年天津真题卷 A Suppose you’re in a rush, feeling tired, not paying attention to your screen, and you send an email that could get you in trouble. Realisation will probably set in seconds after you’ve clicked “send”. You freeze in horror and burn with shame. What to do? Here are four common email accidents, and how to recover. - 6 -