Using LanguageⅠ教学目标

Book 9

Unit 5

Using language—Listening and Writing

Book 9 Unit 5

Using language—Listening and Writing

韩城市司马迁中学 杜萍

（2018/04/13）

Analysis of the students：

The class I plan to teach is a regular class with 30 students . They are not good at English, their basic English abilities are of different kinds and do not have some skills about how to learn English. But they have the passion and enthusiasm to speak in class. And also the students’ number of this class is not very large, so it may be easy to control and supervise. So this class I design needs the students to preview before the class and during the class I will design questions of different levels to encourage them to speak in class and then I will design some competition games to encourage them to show their advertisements.

Teaching Aims：

1. Enable the students to talk about advertising and advertisements. 2. Help the students learn how to talk about their opinions about advertisements. 3. Help students to use the language by listening, speaking and writing. 4. Apply the knowledge into practice. Teaching Important Points：

1. How to talk about their opinions about advertisements. 2. How to write an advertisement .

Teaching Difficult Points：

It is a little difficult for first year students of High School here to speak English fluently. And it is also hard for them to designing advert slogans.

Teaching Methods：

self-study ; cooperative research;

group discussion;

presentation. Teaching Aids：

1. The blackboard 2. Learning papers 3. The multimedia. Teaching procedures: Step 1

Lead-in

（1）Where can we find advertisements? （2）Let’s enjoy two advertisements and some pictures of advertisements. Step 2

Listening

Go to page 47. Listen to the three radio advertisements. Tick the words and expressions - 1 -

励志

乐学

自主

探究

superstar

clothing stores

run out

singing

wide and narrow

save money

uncomfortable

dial the operator

latest fashion

litres of water

Task 2 : Listen again and finish the following questions. （1）What is the purpose of the advertisement? A. To inform people about something new.

Ad 1

B. To sell something.

Ad 2

C. To persuade people to do something.

Ad 3

D. To tell people where to get more information. （2）Which kind of consumer is advertisement 1 facing?

A. Young women.

B. Mature men and women. C. Families.

D. Babies （3）What is the advertisement 3 about? A. A desire to do the right thing.

B. A desire to be comfortable. C. An interest in classical music.

D. A wish to be in fashion.

【Ad 1】

A: Cool shoes!

B: Thanks. They’re Superstar.

A: Expensive?

B: Not at all. Superstars have great styles at reasonable prices.

A: But I have big feet.

B: No problem. Superstars come in all sizes. Long and short, wide and narrow.

A: Where do you get them?

B: All good shoe stores. A: Great.

B: Want to dance? A: Again? Aren’t your feet sore?

B: No way, not when I’m wearing Superstars! C: Superstar shoes and boots, latest fashions, all sizes, comfortable. Available at all good shoe stores.

【Ad 2】

A: Dad, turn the tap off while you’re brushing.

B: What for?

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Book 9

Unit 5

Using language—Listening and Writing

A: It saves water.

B: That won’t save much water.

A: But if everyone in the whole city turns off the tap while they’re brushing their teeth, think how much water that would save. And if you stop singing in the shower, you won’t be in there so long and we’ll save litres of water.

C: Sam’s right you know. The water in our dams is getting low. We could run out, you know. Besides, your singing’s terrible!

B: OK, OK, you’re right. We do need to save water. What other clever ways can you tell me about, Sam? A: I’ll show you. There’s a fantastic website. D: For information and tips on how to save water, visit www. hua water.com.cn

【Ad 3】

Woman: Star FM. The new station everyone’s listening to.

Man: Find it on your dial at FM 104.5. Step 4.

Writing (Group cooperation) （1）Choose one of the things advertised in the listening but write a different ad for a different target. Give students time to choose which product they are going to advertise to which type of consumer. （2）Give students time to compose their ad and practise their performance of it. Step 5 Presentation (whole class)

Allow time for students to perform the advert for the rest of the class and ask the audience to say what consumer group they think the advert is aimed at. Step 4

Homework Write down the ad in your exercise book.

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