Warming up、Pre-reading、Reading、Comprehending板书设计及设计说明

Unit 5 Inside Advertising （warming up pre-reading reading and comprehending) LESSON PLAN (教学设计) 1 BACKGROUND INFORMATION课程介绍

class Date/Time时间

Teaching Point 教学要点

Lesson Aims 课程目标

Class 2 Senior 2 40 minutes (the second lesson of unit 5 Module 9) 1. The students master reading strategies 2.apply what they have learnt in unit 5 into practice. 3understand the meaning of text and learn how to analyze expositions The students can know the definition of ads .how advertising works and learn strategies of it

Lesson Aims 课程目标

The students can apply what they learnt about ads into practice, including words and expressions, ideas of ads. Class Profile There are 49 students in the class. They are poor in speaking and need more practice. They do not know how to apply what they learn in the lesson into practice, especially into writing. All the tasks are designed in new activity forms, so students may have problems in carrying out the instructions. Long sentences is a big challenging, so students may not finish it as expected. Apply some pictures to instructions so that the students can have a better idea of the new activity forms. More time and guides are needed for the students in comprehension. Students have learnt the reading passages How Advertising Works and have been exposed to some ads. They need the chance to reviw the words and expressions and to apply what they learnt about ads into practice. The video ,learning guide, pictures, some key sentences from the reading passages, a students’ worksheet designed for this lesson 情感目标：正确对待广告不被其控制

Anticipated problems 预测的问题 Proposed solutions 问题解决的方案

Teaching Context 教材分享

Materials 教学辅助材料及

情感目标

2.教学过程

课前准备：1，通过上一节课词汇学习，为学生对理解本课文章内容奠定了初步的基础，提前预习导学案和本文中出现的长难句分析使学生更好的学习本课。2，为了发挥学生的互助作用，将全班学生分为8组每组6人，组长为成绩较好的同学担任

教学过程：

Step1 lead in为了更为生动的体现广告的普遍性，播放一段无数广告剪辑而成的视频由此引出课题。并思考Where can find ads? Why are they so popular? 首先引领学生根据问题，建构文章框架：

Step 2：warming up and pre-reading头脑风暴游戏

本环节，通过小组成员猜测图片用意的头脑风暴，预测跟本单元广告相关的6个图片。很自然的进入文章，并带着疑问去检测自己的猜测是否准确，浏览的文章的大意。要求： 1.

6 students in a group sit in a circle.

2.

Say something on the topics. 3.

share the information with partner 头脑风暴的问题： 1.

Where do you see or hear advertisements? 2.

What do ads want us to do? 复习的内容：1,TV， Radio， shopping center, the Internet, bus, car, public places,… 2.

What makes a good advertisement? Step 3 skimming

介绍说明文，教学生找关键词

Step 4 scanning

在此过程中加入必修二的2篇广告

让学生更好的理解如何使广告更为有效，并为下节作文课打下伏笔

复习的内容： a good slogan easy to remember a good brand name Creativity truthful facts Humor vivid pictures appealing to customers’ emotion Step5 post-reading 让学生总结写作目的以及回顾课文的写作结构。教会学生如何快速的抓住说明文主旨大意

Step 6promotion 学以致用

做题巩固及检测学习到的知识

建议部分 引到学生认识到：不能被广告控制

Step 6 家庭作业 1. Finish the exercises left in your handout to have a further understanding of how to use the porper reading skills to solve the problems.

2. Finish the writing.

假设你是一位刚刚大学毕业的广告专业的求职学生，正接受面试，考官要你口头描述广告的定义以及如何制作有效广告。

请按照本课所学，为他写一则约120-150字的短文