Warming up、Pre-reading、Reading、Comprehending教学设计

Unit5 Inside advertising教学设计

1.课时：1 2.学生课前准备：

1）阅读有关“广告”的背景材料，为学习本文做好热身。

2）

学习本单元有关词汇及表达。

教学目标

情感目标：了解广告相关内容

知识目标：学习本课基础词汇及其表达

能力目标：提高学生阅读理解能力

教材分析

本课内容为学生感兴趣的广告话题，而且本文内容与我们日常生活息息相关，教师可以此为契机，教授学生与本文有关的词汇及表达，相信能取得较好的课堂效果。

教学方法

1）自我学习

2）合作探究

3）启发教学4）任务型教学法

教学过程

1）视频、图片导入，激发学生兴趣，快速导入本课主题——广告。

2）采用自我学习，合作探究，分组讨论、展示等多种方法。

3）练习形式多样化，并辅以当堂训练，多角度、多方位提高学生能力。

4）适时地对学生进行阅读方法和技巧指导。

Unit 5

Inside advertising 【Learning aims】

1. Read about “Inside advertising” and improve your ability of fast reading and summarizing. 2. Devote yourself with passion, enjoy the pleasure of reading and avoid being controlled by ad. 【课前预习】

I. Warming up Where can we find advertisements? Let’s enjoy two advertisements and some pictures of advertisements. II. Pre –reading

Look at each of the advertisements on your book (page 42&43) and discuss the questions with a partner. What does the advertisements want you to do ? 【设计意图】通过展示与广告有关的图片，引导学生通过看图片，自然过渡到本课的主题，把学生从无意注意引向有意注意，进而培养学生通过图片预测阅读内容的能力。

III. Fast reading

Task I: True or false. 1. We are exposed to ads only in the public places.

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2. Understanding how advertising works can help us earn a lot of money.

3. An advertisement is a message or announcement that intends to inform or cheat people.

4.

Advertisers include business, individuals, organizations and associations

5. Advertisers make ads effective by identifying the target only.

6. Using a suitable media plays an important part in ads.

7. An effective advertisement is likely to make people buy the products that they have no use for.

Task II：Read passage A on page 42-43 and finish the following exercises: 1. What can you learn from the first paragraph?

A. Advertisements always have us controlled.

B. Our daily life is filled with advertisements here and there.

C. Everybody is the walking advertisement.

D. How advertisement works. 2. Why do people advertise?

A. Just for informing and educating people.

B. Just for entertaining people.

C. Just for persuading people to buy a product.

D. Just for earning money. 3. How does the advertiser make an effective advertisement?

A. First identifying the target audience, then appealing to them and choosing the appropriate medium.

B. Finding out the people the advertisement intends to persuade.

C. Finding out as much as possible about the target group.

D. Making the ad appeal to this group. 4. Which of the following factors is not mentioned in the text when advertiser makes an efficient ad?

A. Expense.

B. Techniques.

C. Appeal to people’s desire.

D. Time.

Task III: Find out the phrases in the text and memorize them. 1. expose …to

_______________

2. come across ________________ 3.使……变成

____ ____________

4. avoid doing ________________ 5. intend to do

_______________

6. make sense ________________ 7. appeal to

________________

8. 适合

_________________ 9. grab the attention____________

10. 依赖，信赖

____________

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11.relate..to

______________

12.需要，厌恶，对…不耐烦

______________ 【设计意图】快速阅读技能训练。通过寻读，训练学生有目的、有选择地快速观览，寻找所需要的信息的能力。并要求学生在课前通过自主学习，把握文章中的重点短语，加强知识的积累。

【课内探究】

I. Intensive reading . Task 1: Read the text carefully and try to answer the following questions:

1. Who advertises?

2. Why do they advertise?

3. Where do they advertise?

4. How do they decide where to advertise?

【设计意图】引导学生进一步挖掘课文细节内容，更好的掌握课文内容，并活跃课堂气氛。

Task 2: Divide passage A into four parts and sum up the main idea of each part. Part I.

( para 1 )

Introduction Part II.

( para2 )

________________________________________? Part III. ( para____---____ )

________________________________________

Part IV. ( para ____---____ )

________________________________________ 【设计意图】通过让学生分段并总结段落大意，培养学生归纳主旨和概括能力。

(方法指导：引导学生利用文中的大字标题迅速抓住文章的框架结构)

Task 3:

Analyze and translate the following sentences: 1. Which sentence in the text is the closest to the following one? In order not to waste their money, the advertisers must make sure that the advertisements don’t miss their target audience, namely the people the advertisement mean to persuade.

_______________________________________________________________________ _______________________________________________________________________ 2. Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements. we wear 是一个____

从句，修饰_______; attached to them 在句中作________成分，修饰_______; which 引导的_______从句，修饰___________。

Translation:______________________________________________________

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________________________________________________________________ 3. With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work. 此句中包含一个___________结构，此结构的构成是_______________________。

【设计意图】通过设计高考题型，提高学生分析句子结构、夯实基础、适应高考题型的能力。

II. Discussion :

In your group, discuss these questions about the advertisements on page 43 in your book.

1. Refresh water A. Why are the first two lines written bigger than the rest of the advertisement? B. Why do advertisers often use the “Buy one get one free” message?

_______________________________________________________________________ _______________________________________________________________________ 2. Environment A. What does this advertisement encourage you to think?

B. What do you think causes air pollution? _______________________________________________________________________ _______________________________________________________________________ 【设计意图】一方面可以锻炼和加强学生合作学习的能力；另一方面，可以培养学生交际能力，让他们在运用语言的过程中将课本知识学以致用，进而提高他们综合运用英语的能力。

【当堂检测】（播放课文录音）

How advertising works An advertisement is a massage or an announcement that 1_________ or influences people. Advertisers must identify

their 2 _____

audience and find out as much as possible about them, and how the product would

3 ____ ____

their lives . In order to 4 _____people to do something, advertisements often 5____

____ our hopes and dreams or our emotions.

As well as reaching the right audience with the right technique, advertisers must also place their ads in the right 6

____

. Obviously, cost will play a big part in this decision. However good an advertisement is, people are 7 ________to be persuaded if them product is unsuitable for them. Would really good advertising persuade you to buy products and services that

you are not interested in or 8 ____ ____ ____ ____ ?On the

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other hand, being constantly 9_________to advertisements can help to change our opinions over time. 【设计意图】本环节通过完形填空的形式总结了文章主要大意，并要求学生在听课文录音的同时完成这个题目。通过这个训练，逐步引导学生学会带着任务听听力，并概括文章大意和复述能力，以达到掌握课本主要内容的目标。

Homework:

1

Underline some difficult points.

2

Recite the passage on page 48. Summary 1.表扬优秀个人和小组2.对同学们的期望和要求

Let's make a little bit progress every day!

【设计意图】通过表扬优秀个人和小组，激励同学们学习英语的热情，并对同学们提出更高的、切合实际的期望和要求，鼓励学生们更上一层楼！

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