Warming up、Pre-reading、Reading、Comprehending优质课一等奖

选修九Unit 5

Inside adverting 导学案

预习全程设计

I. 课文大意理解

1.

Which kind of advertisements turns us into walking advertisements? A. The kind in train stations. B. The kind on the Internet. C. The kind on our casual garments. D. The kind in magazines and newspapers. 2.

Which group does making computer game ads appeal to? A. Adults. B. Adolescent boys. C. Young women D. All the above. 3.

Which kind of adverts can give you more detail? A. TV B. Magazine. C. Newspaper. D. B and C. 4.

What do the advertisers consider? A. The expense.

B. Target audience.

C. Media appreciate for the product. D. All the above. 5.

Why does the government pay a lot of money for some ads? A. To change our opinion over time. B. For money C. For selling the product

D. No answer in the text II.根据课文改错

1.

Even some of the casual garments with brand names attached to them turn us to walking advertisements.

2.

With so many messages from advertisers filled our daily lives, it is important to understand how advertisements work. 3.

Then we can avoid to be controlled by them. 4.

Their money would be wasted if the message didn’t reach its target audience , in other word the people the advertisement intends to persuade. 5.

However, it would be no use to advertise products on radio if the ad relies on visual effects. III. 根据课文内容填空。

We can meet many advertisements in our daily life. An advertisement is a message or an announcement that

_______

or influences people. Advertisers must pay for their ads, so the message must teach the

_______

audience, or their money would be wasted. So they must do some research to make the product

_______

the audience’s lives. Identifying their target is not enough, they should try their best to appeal to their target. For example, the environmental protection advertisement appeals to the audience’s

_____

or their desire to be

________

citizens. At the same time, advertisers must also place their ads in the right medium, such as TV, newspapers, magazines. To do this, they also need to spend money. They have to be a big

_______

with a big _________

to afford the ads. In addition to worrying about the

________

, advertisers must consider which media are most appreciate. For example, if the ad

________

visual effects, it is no use advertising products on radio. However, people don’t buy the products they are not interested in or

__________

.

a casual encounter / meeting / visitor etc.

偶然的相遇（会议、来访者等）

（2）

不注意的；马虎的；漠不关心的；无动于衷的；不彻底的；不条理的

Her attitude towards her job is rather casual.

她对工作的态度随便。

a casual inspection

草率的检查

（3）

非正式的；非永久的；不定期的；临时的；不正规的

casual wear

便装

They earn their living by casual labor.

他们靠打短工生活。

［即境活用1］

完成句子

1.

She is very active and always attends family parties and

(其他非正式场合). inform sb. that

inform sb. of sth.

inform sb. what / where / when / how to do

keep sb. informed of /about sth. informed adj.

well-informed adj.

information n. [U]

通知某人某事

通知某人某事

通知某人……

使某人随时知道某事的（最新）情况

有知识的；明智的；获得信息的

消息灵通的

消息；资料

2.

It was just a

(随便说说). 3.

inform v. 通知；通告

He will inform us where to go.

他将通知我们去哪儿。

He informed them of his arrival.

他告诉他们他到了。

He informed the police that some money was missing.

他向警方报案说有些钱不见了。

Keep me informed of fresh development.

随时告诉我新的发展。

［即境活用2］The manager promised to keep me

of how our business was going on. on the basis of

以……为基础

base vt. 依据

base…on…

基于……

A. to be informed B. on informing C. informed D. informing 4.

basis n. 基础

What is the basis of your opinion?

你这种说法有什么根据？

They decided she was the best one for the job on the basis of her exam marks. 根据她的考试成绩，他们决定她是这项工作的最佳人选。

［即境活用3］One should always

one’s opinions

facts.

A. case; on B. basis; on C. basic; on

D. depend; on 5.

feature vt. 以……为特色；特写

n. 特征；容貌；特色；特写

This store features round-the-clock service. 昼夜服务是这家商店的特色。

Wet weather is a feature of life in Scotland. 潮湿的天气是苏格兰的特色。

［即境活用4］

完成句子

（1）

（是以鱼为主）in the food of these islanders. （2）Her mouth is

(她的显著特点). 6.

conscience n. 良心；道德感

according to one’s conscience

凭良心

have a bad / guilty / an evil conscience

有愧于良心；内疚

名师全程导析

［单词点击］

1.

casual adj. （1）

偶然的；碰巧的

选修九Unit5 导学案

Page 1 of 8

have a clear / good conscience

问心无愧

go against one’s conscience

昧着良心

rouse the conscience of

唤醒……的良知

conscious adj.

意识到的；有知觉的；有意识的；有觉悟的

be conscious of

意识到

I got nothing to hide. My conscience is clear.

我没有什么隐瞒的，我问心无愧。

Go your way according to your own conscience. 凭你自己的良心办事。

One must be conscious of one’s shortcomings. 人须有自知之明。

［即境活用5］I was not

that I had cut myself until I saw the blood all over my hand. A. known B. awake C. disturbed D. conscious 7.

worthy adj. 有价值的；可尊敬的；配得上的

He is a worthy man.

他是一个受人尊敬的人。

Pollution is worthy of notice.

污染值得注意。

［比较网站］

worthy, worth, worthwhile

+ n (1) be worthy of

being done

to be done doing

(2) be worth +

价钱

to do

(3)It is worthwhile doing [即境活用6] －What do you think of the book? －Oh , excellent. It’s worth

a second time. A. to read B. to be read C. reading

D. being read 8.

expense n. 费用；代价

at the expense of

at one’s expense

go to the expense of

put sb. to the expense of (doing)sth. spare no expense

expensive adj. 昂贵的；费用大的

在损失或损坏……的情况下

花某人的钱；对某人不利

花钱；费劲（做某事）

让某人花钱……

不惜一切代价；不惜工本

b)

cost指货物、服务的成本或代价。指“成本、费用”时是可数名词，指服务费用功一般费用。指“代价，牺牲”时，既可以是可数名词也可以是不可数名词。

c)

price指“（商品出售的）价格”，尤指卖主所定的价格。

d)

fee常指“会费，学费，报名费，入场费”或者“付给（医生，律师，教师）的服务费，酬金”，是可数名词。

What is the price of this suit?

这套西装多少钱？

She saved the boy from drowning at the cost of her own life. 她救了这个溺水的男孩，却牺牲了自己的生命。

He couldn’t pay the lawyer’s fees so he decided to speak for himself. 他付不起律师费，所以决定为自己辩护。

［即境活用7］His business was very successful, but it was at the

of his family life. A. consumption B. credit C. exhaustion D. expense 9.

response n. 回答；回应；反应

in response to

make a quick response to respond vi.

respond to

respond with a smile

respond to sb. with sth. 作出对……的反应

对……作出很快的反应

回答；答复；响应

响应；回答；对……作出反应

以微笑作为回答

用……回答某人

My mother opened the door in response to the knock, but there was no one outside. 听到敲门声后，我妈妈打开了门，但外面一个人都没有。

The teacher asked him a question , but he made no response as if he didn’t hear it. 老师问了他一个问题，但是他像没听到似的没有作出回答。

The government has responded to pressure and dropped the proposal. 政府已在压力下放弃了这一建议。

［即境活用8］The school should

immediately to the parents’ request that students attend classes on Sundays.

A. Answer

B. Obey

C. Follow

D. respond 10.

refresh vt. 使（精神）振作；使恢复；更新

refresh one’s memory refresh by sleep

be refreshed in body and mind refreshing adj.

refreshment n.

唤起某人的记忆

通过睡眠恢复精力

身心爽快

令人精神爽快的；新奇的

精神爽快；点心

We are surprised at the terrible expense of having the house repaired. 我们惊讶于修房子的惊人花费。

If you met holiday expenses for me, I would have one. 如果你为我支付假期费用，我就去度假。

He did that at the expense of the company.

他那样做对公司不利。

［比较网站］

expense , cost, price, fee a)

expense表示“费用”时，用法和cost相似，可指生活方面的各种费用，但expense多用于指大量、大规模的花费，常用复数。

A rest and a cool drink will refresh you.

休息一会再喝杯冷饮会使你消除疲劳。

Those old melodious refresh my memory of the old days once more. 那些动听的老歌又唤起了我对那些逝去时光的回忆。

It made a refreshing change to talk to someone new. 和刚认识的人说话感觉很新鲜。

Refreshments will be served after the meeting.

会议后有点心招待。

［即境活用9］

翻译句子

选修九Unit5 导学案

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他冲了个凉水澡凉快凉快。

［短语精析］

1.

if so 要是这样

Have you seen the film Let the Bullets Fly? If so, what do you think of it ? 你看过《让子弹飞》这部电影吗？如果看了的话，你觉得它怎么样？

if any

如果有的话

if possible / necessary

如果可能/必要的话

if only

要是……就好了（后用虚拟语气）

［即境活用10］Look at the trouble I am in , if only I

your advice. A. followed B. would follow C. had followed D. should follow 2.

keep … in mind 记住

bear /have sth. in mind记得某事

make up one’s mind下决心

come to one’s mind 突然想起

never mind不要紧

He promised to keep my wishes in mind.

他答应考虑我的愿望。

A good idea came to my mind.

我想出了个好主意。

［即境活用11］

完成句子

(1) He

(下定决心) to become a scientist. (2)

(牢记) that diligence leads to success. 3.

turn … into …

把……变成；把……译成

Water can turn into ice at 0℃. 水在0℃时会结冰。

Turn this paragraph into Chinese, please.

请把这段内容译成汉语。

［即境活用12］

完成句子

(1) They will

the building

a hospital (把……变成). (2) Can you

the sentence

English (把……译成)？

4.

in other words 换句话说

in word 口头上

in words用语言（来表达）

in a / one word 简言这，总之

have a word with 与……谈一谈

get in a word 插话；插嘴

leave word 留言

I’m not used to the way you spoke to me. In other words, I don’t want to continue our conversation.我不习惯你对我的谈话方式，换句话讲，我不想继续我们的谈话了。

Before I could get in a word , he had left the room.没等我插话，他就离开了房间。

［即境活用13］Your performance in the driving test didn’t reach the required standard;

, you failed.

A. in the end

B. after all

C. in other words

D. at the same time 5.

fit into 适合；配合

It is not easy for a newcomer to fit into a new company. 对一个新来的员工来说，要适应/融入进一家新公司是为容易的。

How can sports fit into our schedule? 怎样才能使体育活动适合一我们的时间表呢？

［即境活用14］

完成句子

(1) Such products can never

(适合) ordinary people’s life. (2) Children can easily

(适合) foreign cultures. 6.

grab the attention 赢得注意

attract / draw one’s attention

引起某人注意

bring sth. to sb.’s attention

使某人注意某事

call sb.’s attention to sth.

叫某人注意某事

devote one’s attention to

专心于

pay attention to

注意

Ads that feature rich and famous people will grab the attention of those who admire people like that.有富人和名人特定的广告会赢得那些欣赏他们的人的注意。

Teachers should try to draw the students’ attention to their lessons.老师应该努力使学生对自己所教的课注意。

［即境活用15］It was what he said at the meeting that__ people’s attention to him.

A. paid

B. called

C. gave

D. attracted 7.

rely on 依赖；依靠；指望

rely on sth.

依靠

rely on sb. to do sth.

依赖某人做某事

rely on it that

相信……；指望……

Don’t always rely on the weather report.别总指望天气预报。

The old man relied on his son to tell the truth, but he realized he was wrong at last. 老人指望儿子告诉他实情，但最后他意识到他错了。

You can rely on it that he will help you. 你放心，他会帮助你的。

［即境活用16］George is a boy who can

. A. rely on

B. be relied on

C. be relied

D. reliable 8.

have no use for 不需要；厌烦；厌恶

I have no use for novels like that .

我不喜欢那样的小说。

would really good advertising persuade you to buy products you have no use for? 好的广告真能说服你去买你用不着的产品吗？

［即境活用17］

完成句子

(1) I

(厌恶) those who complaining. (2) These are the books

(我不喜欢的). 9.

at no extra cost 没有额外的成本

at cost 按成本

at the cost of以……为代价

to one’s cost吃了苦头这后才……

When you buy two, they will give you two more at no extra cost. 当你买两个时，他们会多给你两个，而不会多要钱。

If you buy more than 10 books , we’ll sell them to you at cost. 如果你买10本书以上，我们将按成本价卖给你。

［即境活用18］

完成句子

(1) It is said that some goods in the supermarket are sold

(按成本价). (2) He saved his daughters from the fire but

(以自己的生命为代价). (3) I know

(吃了苦头之后) that a broken leg can be very painful. ［句型归纳］

1.

With so many messages from advertisers filling our daily lives, it is important to understand how 选修九Unit5 导学案

Page 3 of 8

advertisements work. 我们的日常生活中充满了众多的广告信息，可网子

解广告如何发挥作用是很重要的事情。

with 复合结构（也称“独立主格结构”）的构成形式为“with + 名词（代词）+ 分词/形容词/不定式/副词/介词短语”，多在句中作状语，表示时间、方式、原因等。

With everything done, they left work for home. 所有事情都做完以后，他们下班回家了。

He likes to sleep with lights on.

他喜欢开着灯睡。

With so many problems to deal with, he had to work overtime.

因为有好多问题需要处理，他只好加班工作。

The girl rushed in, with sweat on her face.

那女孩子冲进来，脸上挂着汗珠。

此外，这个结构偶尔作后置定语。

She came to a brook with willow trees on both sides. 她来到一条两岸长着柳树的小河边。

［即境活用19］With a great number of questions

, he is having a hard time.

A. to answer B. answered C. answering D. to be answered 2.

Television adverts are expensive to make and to ahow. 电视广告的制作和播放是很贵的。

本句是“主语＋系动词＋形容词＋不定式”结构，其中句子的主语与句末的不定式构成逻辑上的动宾关系。用该结构的形容词常见的有：easy, difficult, hard’ comfortable, fit等。

The water is polluted , and it is not fit to drink.

水已受污染，不合适饮用。

注意：在该句式中的不定式应为及物动词的主动形式。若为不及物动词，需要在其后加上一个适当的介词。

Such a house is comfortable to live in.

这样一所房子住起来就很舒服了。

另外，这介结构还可以在“动词＋宾语＋形容词＋不定式”的句式中使用。

Do you still think the problem difficult to deal with?

你仍然觉得这问题难解决吗？

They all consider Mr. White easy to get along with .他们大家都认为怀特先生很容易相处。

［即境活用20］The situation present is very difficult for the government

.

A. to control it B. controlling C. to control D. to be controlled 3.

However good an advertisement is, people are unlikely to be persuaded if the product is unsuitable for them. 一则广告无论制作得多么好，如果产品不合适，也不可能使人信服。

本句中包含由however引导的让步状语从句（＝No matter how good an advertisement is）

英语中的让步状语从句主要由though, although, even though, while, whereas, as等连词引导，表示“虽然，尽然”等意。还可以由whatever, whichever, whoever, whenever, wherever, no matter+wh-word等引导。

However far it is, I intend to drive there today.

不管有多远，我都打算今天开车过去。

Whatever you may think, I’m going ahead with my plans. 不管你怎么想，我都将进行我的计划。

No matter what happens, he will not say a word.

不管发生了何事，他都什么也不会说。

注意：用however 引导从句时与no matter how一样，其后要跟形容词或副词原级。

［即境活用21］

，I have to put it away and focus my attention on study this week. A. However the story is amusing B. No matter amusing the story is C. However amusing the story is D. No matter how the story is amusing Section

Ⅱ

Learning about Language 名师全程导析

［单词点击］

1.

partly adv.

部分地；不完全地

Put partly in water , a stick looks as if it were broken.

如果把一根木棍部分放入水中，它看起来就像断了。

She was only partly responsible for the accident.

她只是对事故负部分责任。

2.

sheet n. 片；张；被单

A sheet of flame blocked his way out of the burning house. 一片火海堵住了通道，使他无法从燃烧的房子逃出。

(as) white as a sheet 脸色苍白

in sheets 大片大片地；倾盆地

The gift was wrapped in a sheet of newspaper.

礼物被包在一张报纸里面。

［即境活用2］

完成句子

(1) The rain was

(滂沱而下), so we couldn’t walk home. (2) He put

(干净的床单) on the bed . (3) He picked up

(一张干净的纸) and bdgan to write. 3.

raise v. 1、

抬高；提起

raise salaries / prices / profits. etc 提高工资/价格/利润等

raise one’s voice / the temperature / standard of service 提高声音/温度/服务水平

He raised his eyes from his work.

他停下工作抬起头来。

2、

（与to连用）增加；提高

The workers asked the boss to raise their wages. 员工们要求增加工资。

He raised his voice so as to be heard. 他提高了声音以便让别人听到。

3、

使产生或出现

raise doubts / fears / suspicions

引起疑问/恐惧/怀疑

The horses’ hooves raised a cloud of dust.

马蹄扬起一片尘土。

4、

使人人皆知

raise a protest / question

提出抗议/问题

Their performance raised a cheer of the audience.

他们的表演引起观众一阵喝彩。

5、

收集；募捐

raise an army 招募军队

raise a loan / funds for charity

筹集贷款/慈善基金

6、

养活；喂养；种植

I was raised by my aunt.

我是姑母养大的。

Raising a family on a small income is so hard.

靠微薄的收入养家难。

［比较网站］

raise, rise, lift 1.

raise用作及物动词，意思是“举起，抬起，提高”，说明主语发出的动作是要作用于其他事物的。

2.

rise用作不及物动词，“升起，上升”

选修九Unit5 导学案

Page 4 of 8

3.

lift是用力“举起”沉重的东西。

［即境活用3］

(1) The people’s living standard has been greatly

in the recent years.

A. raised B. risen C. lifted D. arisen (2) 用raise, rise与lift的适当形式填空。

①

Price has been

up. ②

Price

gradually. ③

The young man

the stone at last. 4.

appoint vt. 任命；约定；指定

The time we appointed for the meeting is ten o’clock in the morning. 我们定的开会时间是上午十点。

appoint …(to be)…

任命……为……

appoint ab. as …

把某人任命为……

appoint ab. to do sth. 指派某人做某事

appoint sb. to a post 派某人任职

appointment n.约定；约会；任命

make an appointment

约会

keep an appointment 赴约

cancel an appointment

取消约会

The committee appointed him (as / to be) the director.

委员会任命他为主任。

They appointed him to do the work.

他们指派他干这项工作。

I’ve made an appointment with a client and may not come back for supper. 我和客户有约会，可能不回来吃晚饭了。

［即境活用4］

He’s been

to the State Supreme Court in California. A. determined B. appointed C. admitted D. assumed ［短语精析］

1.

come down 跌落；传递；减价；败落

come about

发生

come to提及；共计；想到；获知

come out

出现；出版

come on 开动；快点儿

come through

公开；公布；安然渡过

come over

来访；突然感觉

This song comes down to us from the 20th century. 这首歌自20世纪以来一直传到我们这一代。

I don’t think meat will come down this year, do you? 我认为今年肉价不会下跌，你认为呢？

How did this come about?

这是怎么回事？

［即境活用5］

When it

politics, I know nothing. A. comes to

B. comes about C. comes out D. comes down 2.

hand over 移交；让与；交给某人

The captain was unwilling to hand over the command of his ship to a young man. 舰长不愿将军舰的指挥权移交给年轻人。

Please hand in your homework on time.

请按时交作业。

Before handing over to Jim, I’d like to thank you all for your support. 在把工作移交给吉姆这前，我要感谢大家对我的支持。

hand in

上交；提交

hand down

传给；递下来

hand back hand out

分发；随便地提供

hand on传递；

让与

［即境活用6］

This custom has been

since the 18th century. A. handed over B. handed down C. handed out 5.

be concerned with与……有关

be concerned about

as far as I’m concerned

as far as I can see

concerning prep.

交还；交回

D. handed back 担心……

就我个人看法而言

关于

The story is concerned with fairies and wicked magicians. 这个故事与神仙和邪恶的魔术师有关。

This book is concerned with a Russian family in the 19th century. 这本书写的是19世纪的一个俄国家庭。

[即境活用7] The comments which he made

marketing bothered his boss greatly. A. being concerned B. concerned C. be concerned D. concerning ［句型归纳］

1.

So, why do advertises spend so much money on advertisements? 那么，为什么广告商在广告上花费如此多的钱呢？

句中spend so much money on advertisements是动词spend所构成的短语结构spend money on sth.。另外spend亦可构成另一结构：spend time / money (in) doing sth.。

She spend too much money on those spoiled kids of hers. 她在被宠坏的孩子们身上花钱太多了。

Much of my time is spend studying financial reports. 我的大部分时间都花在研究金融报告上。

I spent a pleasant hour in talking with friends. 我跟朋友交谈，愉快地度过了一个钟头。

［比较网站］

spend, cost, take, pay (1)

spend指“花钱，花费时间”，主语是人。常见结构：sb. spends money / time on sth. 或sb. spends money / time (in)doing sth.。

(2)

cost 指“花钱”，主语是事或物。常见结构：sth. costs sb. some money.。

(3)

take 指“花费时间”，主语是不定式、动名词或名词。常用it作形式主语，其结构

为：It take sb. some time to do sth.。

(4)

pay表示付钱、付账单等pay of表示买东西付款，也表示替别人付钱，主语是人，常见结构：pay sb. money或pay (money)for sth.。

［即境活用8］

—What is your plan for the holiday? —I’d like

days with my family

climbing. 选修九Unit5 导学案

Page 5 of 8

A. to spend; going B. to spend; to go C. spending; going D. spending; to go 2.

You need to attach a small photo to your passport application before you send it in. 你需要在邮寄前在你的护照申请上贴一张小照片。

句中before为连词，意为“在……之前”，引导时间状语从句。

Where did you work before you came here?

在来这里前，你在哪里工作？

The fire lasted about four hours before the fire fighters could control it. 大火持续了大约四个小时消防人员才把它控制住。

It may be many years before the situation improves. 这种状况或许要过多年才能得到改善。

before在引导从句时的常见用法和译法：

He asked a second question before I could answer the first one. 我还没来得及回答第一个问题，他又部了一个问题。

I must write it down before I forget it.

趁我还没忘记，我年把它写下来。

We had sailed two days before we saw land.

我们航行了两天才看到陆地。

We arrived there before it started to rain.

我们到那儿时天还没有下雨。

［即境活用9］

The American Civil War lasted four years

the North won in the end. A. after B. before C. when D. then 3.

We … cannot thank you enough.

……（我们将）不胜感激。

句中cannot … enough为否定结构，表示“无论怎样也不过分”。否定结构表示肯定意义的还有：can’t / never (…)too …to; can’t … any more等。

It’s never too late to learn.

活到老，学到老。

You can’t be too careful.

你越仔细好。

I couldn’t agree any more.我非常同意。

[孥间活用10] When you drive the car , you are never

careful to do it. A. so B. very c. too D. that

语法专题

宾语补足语

［要点精析］

宾语补足语与宾语同时出现，构成复合宾语。复合宾语常见类型：

(1)

名词（代词）＋形容词

She had proved them all wrong.

她证明他们全错了。

这类复合宾语比较普遍。能跟这类复合宾语的动词有：

beat, believe, call, consider, cut, declare, drive, dye, feel, find, get, have, hold, imagine, knock, leave, like, make, prove, send, set, shoot, shout, show, sleep, suppose, think, turn, want, wish等。

(2)

名词（代词）＋名词

He appointed her Secretary of State.

他任命她为国务卿。

以下动词学可以跟这类复全宾语：appoint, call, consider, declare, elect, entitle, fancy, imagine, judge, keep , make, name, pronounce, suppose, think, vote等。

(3)

名词（代词）＋不定式

He told me to be cautious.

他要我谨慎。

I often saw him play table tennis.

我经常见他打乒乓球。

常见的跟to do something作宾补的动词很多，如：advise, allow, ask, bear, beg, bring, cause, command, dare, enable, encourage, expect, force, get, hate, help, inspire, intend, invite, like, know, oblige, order, permit, persuade, prefer, press, recommend, remind, request, require, teach, tell, train, urge, want, warn, wish等等。

下列动词只跟to be或其他动词的完成式或进行式作宾补：believe, consider, declare, deny, discover, find, imagine, judge, know, prove, report , show, suppose, think, understand等。

还有一类动词是跟不带to 的不定式作宾补的。这些动词有feel, have, hear, help, let, make, notice, see, watch, observe, listen to, look at等。

(4)

名词（代词）＋分词

He saw two men fighting in the street. 他看到两个人在街上打架。

He found his house broken into.

他发现房门让人撬了。

由现在分词构成复合宾语的情况相当多，常见的能跟这类复合宾语的动词有bring, catch, discover, fancy, feel, find, get, hate, have, hear, imagine, keep, leave, like, listen to, look to, notice, observe, remember, see, set, smell, start, understand, watch等；而常用过去分词作宾补的动词有consider, declare, feel, find, get, have, hear, keep , leave, make, notice, order, see, want, watch, wish等。

(5)

名词（代词）＋介词短语或副词

I found her in excellent condition.

我发现他状态极佳。

You won’t find him in at this time.

这时候你不会在家里找到他。

能跟介词短语作宾补的动词很多，常见的有keep, put, leave, let, find, place, hold, take, bring, get, talk, work, wish, suppose, consider, help, make等等；而跟副词作宾补的动词有have, find, wish, leave, bring, get, laugh, explain, help, drive, bow, turn, let, ask, expect 等

等。许多“动词＋副词”结构的短语如put up, turn off, put on, take off, switch off, have on, hand in, call in, work out, get in, pass on等，其中的副词即是宾补。

宾语补足语在意义上与宾语构成动宾关系，在使用中需要注意以下几个问题：

（1）

个别动词后可跟两个名词，但判断它们是双宾语还是复合宾语要看两个名词之间的关系，

如果两个名词之间存在逻辑上的主谓关系，则是复合宾语，否则即是双宾语。

（2）

有些动词后可以跟多种形式（如动词不定式、现在分词、或过去分词等）作宾补，如：see, hear, feel, have, notice, watch, get等，其宾补的形式要根据其与宾语的主、被动关系来确定。

（3）

不定式作宾补有带to和不带to两种情况。这需要我们记住分别有哪些动词可以如此使用。另外要注意其被动语态。

［考题印证］

1.（2011·重庆高考）Michael put up a picture of Yao Ming beside the bed to keep himself

of his own dreams. A. reminding to remind C. reminded d. remind 2. (2011·浙江高考)Even the best writers sometimes find themselves

for words.

A. lose B. lost C. to lose D. having lost 3.（2011·湖南高考）Listen! Do you hear someone

for help?

A. calling B. call C. to call D. Called Unit 5

Inside advertising 选修九Unit5 导学案

Page 6 of 8

Section

Ⅲ

Using Language 预习全程设计

Read the passage and help the students to understand the passage by answering the questions: In what four ways can consumers be protected from false, misleading or unethical advertising? ①

____________________________

②

____________________________________ ③

____________________________

④

___________________________________ 名师全程导析

［单词点击］

1.

promote vt. 促进；提升

promote growth促进生长

promote economic growth

促进发展

promote physical culture 发展体育运动

be promoted to …被提升为……职位

promote sb. (from sth. to sth.)从……提升为

promotion n.促进；增进；提升

Our nation is trying to attract more foreign investment to promote our national economy. 我国正在努力吸引更多外资来发展国民经济。

He has been promoted and transferred.

他被提升并调到别处去了。

The company is promoting their new sort of toothbrush on television. 该公司正在电视上推销他们的一种新牙刷。

He was promoted from a clerk to a manager.

他从职员被提升为经理

［即境活用1］

Techniques for

sleep would involve learning to control both mind and body so that sleep can occur. A. cultivating B. promoting C. pushing D. strengthening

2.

fashion n.方式；式样

He walks in a peculiar fashion.

他走路的样子很特别。

Fashions in art and literature are changing constantly.

文艺的潮流日新月异。

When did this kind of garment come into fashion?

这种服装什么时候盛行起来的？

be in fashion come into fashion 时尚的；流行的

be out of fashion过时的；落后的

流行；入时

fashionable adj.流行的；时尚的

［比较网站］

ban, forbid

(1)

ban比较正规的，通常是由政府下令执行的。

(2)

forbid则随意的多；而表示“禁止某人做某事”时，用法更灵活。

ban sb. from doing sth.

sb. sth.

sb. to do sth. forbid

sb. doing sth.

that sb. (should) do sth. [即境活用3]

完成句子

(1) They

(正在禁止)the advertisement of alcoholic drinks. (2) Speaking their own language is put

(禁止). ［短语精析］

1.

go to a lot of trouble历经困难

have trouble(in) doing sth. take the trouble to do

put sb. to the trouble of doing sth. ask for trouble

in trouble

get sb. into / out of trouble 做某事有困难

不辞辛劳做……

麻烦某人做某事

自找麻烦

处于麻烦/不幸中

使某人陷入/摆脱困境

［即境活用2］

(1) This advertisement appeals to a wish to

(流行). (2) Long skirts

(又流行起来了),but faded jeans

(仍很时髦)too. 3.

ban vt. 禁止；取缔n.命令；禁止

The government has banned the use of chemical weapons.

政府禁止使用化学武器。

ban sb. from (doing) sth.

禁止某人做某事

a ban on sth.

关于……的禁令

There is a ban on smoking in this theatre.

这个戏院内不准抽烟。

Students are banned from bringing weapons into the school yards.

严禁学生将武器带入校园。

He went to great trouble to make his guests comfortable.

为让客人们感到舒服他费尽了周折。

He tool great trouble to get the book for me.

他不辞辛劳地为我搞到了这本书

［即境活用4］

He has some trouble

the car started. A. getting B. to get C. got D. being gotten 2.

be responsible for 对……负责

We are responsible for our own actions.

我们应对自己的行为负责。

The boy was responsible for feeding the chickens.

那个男孩负责喂鸡。

注意：responsible作“负责任的”讲时，是表语形容词，不作定语。若作主语表示“应负责任的”；若主语是物表示造成事实的原因。

This pilot of the plane is responsible for the passengers’ safety. 飞机驾驶员应对旅客的安全负责。

Social changes are responsible for many of our modern problems. 社会变革是引起我们许多现代问题的原因。

hold sb. responsible for sth. be responsible to sb.

为某事而怪罪某人

对某人负责

I will hold you personally responsible if anything goes wrong. 如果有差错，我要你个人负起责任。

Every worker is responsible to the boss.

每位员工都应对老板负责。

［即境活用5］

Every though parents no longer live together, they each continue to be responsible

their children. 选修九Unit5 导学案

Page 7 of 8

A. at B. for C. of D. about 3.

be flooded with被……所淹没

The Children were flooded with flowers.

孩子们被鲜花所簇拥着。

(1)

flood v.泛滥；涌来（去）；充满

flood sb. / sth. with sth. 给某人大量的某物

flood in / into大量涌入（某处）

flood out of sth. 蜂拥而出

flood over sb.

（思想/感情）充溢；涌现

flood sb. out 洪水使人背井离乡flood n. 洪水；大批；大量（的人或事物）

in flood 在泛滥

a flood of

大量的

Letters came flooding in from the angry.

愤怒观众的来信如潮水般地涌来。

[即境活用6] Memories of childhood came

back. A. flooding B. floods C. to flood D. flooded ［句型归纳］

1.

Unfortunately , not all advertisers are good or honest people . 不幸的是，并不是所有的广告商都诚实、正直。

not和all, every, both等连用表示部分否定，不论not是在句中还是在句首。

Not everyone agrees with his suggestion. (=Everyone does not agree with his suggestion.) 并不是每个人都同意他的提议。

Not both of them belong to the same organization.(=Both of them don’t belong to the same organization.) 他们两个人并不属于司一个组织。

表示全部否定的有:none, noting, no one, neither等。

[即境活用7] I agree with most of what you said, but I don’t agree with

. A. everything B. anything C. something D. nothing 2.

For this reason , most advertisers belong to advertising organizations that not only educate and support their members, but also make rules for everyone in the organization to follow. 为此，多数广告商都从属于某个广告组织，广告组织不仅对其进行教育和支持，而且还制定多种规则让其每个成员都必须遵守。

本句中包含一个由that引导的定语从句修饰organization；从句中由not only …but also连接两个并列的动词短语。

a)

for … reason (for the reason of)是固定短语，表原因。

We have to put off the meeting for the reason of his absence. 由于他的缺席，我们不得不推迟会议。

He was absent. For that reason, we have to put off the meeting. 他没来。为此，我们不得不推迟会议。

b)

not only … but also用以引导两个并列的成分（如名词、动词、形容词、副词及介词短语等），若引导两个分句，且not only位于句首，则but also所在的分句部分倒装。

She is not only bright but also hard-working. 她不仅聪明，并且能干。

Not only is this city beautiful, but (also)people in it are very kind. 这个城市不仅漂亮，这里的居民也很热情。

[即境活用8] Not only

trees, but also

. A. the students are planting; the teacher is B. are the students planting; is the teacher C. are the students planting; the teacher is D. the students are planting; is the teacher 3.

When it comes to advertising , consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements. 涉及广告时，消费者需要了解广告商所使用的伎俩，这样他们才能面对各种广告做出自己的判断，而不至于盲目地接受广告中所说的一切。

（1）

本句是复合句，包含一个由when引导的时间状语从句，主句是并列句，以so 连接。第一个分句中的used by advertisers是过去分词，充当定语；第二个分句中的that is said in advertisement是定语从句，修饰everything。

（2）

when it comes to…是个固定短语，意思是“谈到；涉及到”。

The school has very good teachers, but when it comes to buildings, the school looks poor. 这学校拥有优秀的老师，但说到建筑，则看上去破烂。

[即境活用9] When

to repairing a computer, I have little knowledge of it. A. I come B. it comes C. we come D. they come

选修九Unit5 导学案

Page 8 of 8