Warming up、Pre-reading、Reading、Comprehending名师教学设计

选修九

Unit 5 Inside advertising——

Reading--- How advertising works 教学设计

教学背景：

1.

面向学生：高三学生

2. 课时：一个课时

3.学生课前准备：

1.阅读有关广告的背景材料为学习本文做好热身

2.学习本单元相关词汇及表达

教学目标: 能力目标：了解广告相关内容知识目标，学习本课基础词汇及其表达能力目标，提高学生阅读理解能力。

知识目标：掌握本单元的词汇，广告的专业术语。

情感目标：引导学生拥有一双慧眼辨识真假广告，不轻易受广告控制。如若日后从事广告行业，当以诚信为本。

教材分析:阅读

Reading部分是一篇关于广告运作机制的说明文在内容上文章，对于什么是广告，广告如何制作才能达到预期效果广告，有什么样的影响力等问题进行了简要说明.在结构上大标题和小标题将文章脉络勾勒的非常清晰，内容为学生感兴趣的广告话题，而且与我们日常生活息息相关。

教学方法：1.自我学习

2.合作探究

3.启发式教学

4.任务型教学法

教学过程:

1.视频图片导入法激发学生兴趣快速导入本课主题广告

2.

采用自我学习合作探究分组讨论展示等多种方法。练习形式多样化并辅以当堂训练多角度多方位提高学生能力。适时地对学生进行阅读方法和技巧指导.

Unit 5

Inside advertising ——

Reading

Greeting students:

Step 1. Lead--in

Ask Ss to watch an advertisement video，then give them a series of questions:

1.

What’s the video about? 2.

Can the advertisement persuade you to buy its product?

Why or why not? 3.

What’s an advertisement? Where can you see them? Step 2.

Fast reading

After step 1, naturally ask ss to read paragraph 1 and 2 to check and improve their answers.

Step 3. Careful reading

Task1:

Ask ss to read para3--5，then choose the 3 ways to make advertisements effective according to the text.

a . spend as much money as possible

b. identify the people they want to persuade

c.

make the audiences attracted

d. use big words and colorful pictures

e. apply to a proper medium

f.

invite pop stars to speak highly of the products or ideas

Task2 : read part2＆3 again , complete the chart according to the text. Chart 1 Identify your target

The advertisers should make the message________ the people they intend to ___________, and then decide what

type of advertising ______________ to use Advertisements often appeal to our _______,________, ______________ and people's _________to fit in and be part of the group.

1.________ plays a big part in the decision to choose a right medium, 2. advertisers must consider which _________ are most appropriate for their product.

Appeal to your target Use a suitable medium

Chart2 1. When there is a ______ for the product.

2. Whether the target audience is exposed to the ads____________.

Task3: show ss the pictures of the advertisements on page 42 and 43, and ask them to discuss what their purposes are and what techniques advertisers used to make their ads effective.

I’ll list some good techniques on the blackboard which can help them to design their own advertisements later.

Some effective techniques are:

1，some verbs and adjectives most frequently used in advertising:

Verbs: make

get

have

see

give

buy

save

serve

choose

examples: Making life a little sweeter.

Adjectives:

good\better\best,

fine,

free,

big,

fresh,

great, delicious,

real

bright

2, sentence structures most commonly seen in ads:

Simple sentence

Interrogative sentence: Can you tell cheese from real cheese?

Imperative sentence : Go for gold.

Task3:

Read the last part of the text, summarize how advertisements can influence people’s ideas and habits.

Step 4 post--reading

As ss have read so much information about advertisements, ask them to design their own advertisements for their school charity sale in groups. Encourage each group member actively participate in the job, I’ll give them some advice if necessary. Finally ask their reporters to show their works on the platform ,we can vote for the best one.

Step 5. homework:

1, ask ss to look for some English advertisements on the net or the goods itself.

2 . design an advertisement for Nanchang food or Tengwang pavillion.