Learning about Language教学实录及点评

Book9 Unit5

Inside advertising 导学案

主讲

刘才安

一、重点词汇: I.新知识：

1. inform vt.通知；告诉

常见搭配：①inform sb. of /about sth. 通知/告诉某人某事

类似结构：________ ________ ________ ________ ________ ________ _________ _________ ______________ sb. of sth. ②inform sb.+that从句

通知/告诉某人某事

拓展：informed adj.有学问的；有见识的

an informed critic 有见地的批评家

keep me well informed of any developments.随时通知我进展的情况。

information

不可数名词

信息；消息；情报

a piece of information 一则消息

联系：message ________名词

信息；消息；音讯

留言

leave a message

传话

take a message word

信息；消息

________名词

Word came that …

有消息说……

2. .target

①n. 目标；对象；靶子

a target area/audience/group

目标地区、观众、群体

②vt.把……作为攻击目标，把……作为批评的对象；把……对准（某群体）

a new magazine that targets/is intended for single men以单身汉为读者群的新杂志

3. expense

费用；代价

spare no expense不惜费用/代价

cover one’s expenses 足够支付你的费用

at sb.’s expense ①由某人付钱；由某人负担费用②在某人受损的情况下；以某人为代价

at the expense of sb./sth在牺牲或损害……的情况下

e.g. He built up the business at the expense of his health.他以自己的健康为代价逐步建立起自己的事业。

II、旧知识：（需复习巩固）

1.expose vt. ①暴露；揭露；使曝光

②使面临，使遭受（危险或不快）

结构：expose sb./oneself to sth.或be exposed to …

③使接触，使体验

结构：expose sb. to sth. 完成下列句子：

But he became inspired when he thought about helping ordinary people______ ______(遭受)cholera.(必修五) 2. worthy

②(通常用于名词前)有价值的；可敬的

worthy citizens可敬的公民

a worthy cause崇高的事业

①值得/应得……的be worthy of sth.

be worthy of attention/consideration值得注意/考虑

熟记下列句型：

①主语+be worthy to be done/be worthy of being done

……值得做

②主语+be+worth sth./doing

③It is worthwhile to do sth./It is worthwhile doing sth. 3. flood

①淹没

②大量涌入；蜂拥而出

Telephone calls came flooding in from all over the country.全国各地的电话像潮水般打来。

③大量送至；挤满；拥满

The office was flooded with applications for the job.办公室堆满了应征该职的求职信。

4. get +过去分词”结构

get made被制作

get dressed穿衣服

get changed换衣服

get paid by the hour计时取酬

get blamed受责备

二、重点短语：

1. refresh sb./oneself with…

用……使某人/自己恢复精神

2. one’s likes and dislikes 人们的好恶

3. fit into …

适合……

联系：fit in (with sb./sth.)相适应；相融和

4. go to a lot of trouble to do sth = take the trouble to do sth.花费功夫做某事

5.传达信息

communicate the message

6.有意义;讲得通

make sense

7.be attached to 附在---上；与---有关联

8.适合

be appropriate for/to sth. 9.迎合人们省钱的愿望

appeal to one’s desire to save money

10.抓住……的注意力

grab the attention of

11.与……有关

relate to

12.在另一方面

on the other hand

13.对……说假话

tell lies 14.道德规范

a code of ethics

15.行为规范

codes of conduct 16.对……负责

be responsible for

三、重点句型：

1.It’s no use/good doing sth.做某事没有用处/好处。

2.让步状语从句句式：

However/No matter how（不管多么，无论到什么程度）+形容词/副词+主语+谓语，主句。

（课本原句）However good an advertisement is, people are unlikely to be persuaded if the product is unsuitable to them. 3.cannot …enough或

cannot…

too…

无论……总不嫌过分；越……越……

e.g.

①cannot thank you enough

无法表达感激之情

②你越细心越好。You can’t be

too careful.

/

You can’t be careful enough. 4.There be +人/物+定语从句/现在分词短语/过去分词短语. 特别注意：动词应用现在分词或过去分词形式，不能用动词原形或动词过去式

（课本原句）There are also laws in most places that prevent advertisers making false statements about their products or from promoting immoral or harmful behaviour. 5.When it comes to (doing) sth, 主句。谈到/涉及（做）某事

（课本原句）When it comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements.(分析句子结构并译成汉语)