Warming up、Pre-reading、Reading、Comprehending教案范文

Unit 5 Inside advertising Warming up &reading

唐县第一中学

王丽华

Teaching aims：

1.To help students develop their reading ability

2.To help students learn about advertising

Teaching important points：To develop student’s reading ability. Teaching difficult points：Reading comprehension and practical ability. Teaching procedures：

Step 1 Leading in and Warming up Use two popular advertisements to attract the students’

attention to the topic. And then have a discussion : 1.which ads do you like better? why? 2. Will you buy that product because of the ads ? Step 2 Pre-reading Look at the title and predict the content of the passage.

Step 3 Skimming Go through the whole passage and divide it into four parts.

Step 4

Detailed reading Part1: Introduction Listen to the record and answer the questions: (1).Where can we find advertisements? (2).Why do we need to understand how advertising works?

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Part2: What is an advertisement? Let students read part 2 together and answer the questions. (1) Definition : (2) What means do they use? (3) Who advertises ? (4) Why do they advertise? (to inform or to educate) According to this, ads can be divided in to 2 kinds: commercial advertising and public service advertising Enjoy some ads and tell which is commercial advertising and which is public service advertising.

Part3: How do advertisers make effective ads? 1. What do they do after identifying the target? 2. what do ads appeal to? 3.What do they consider when choosing a medium?

Think about the questions above and fill in the following blanks: 1.Having identified the target group, reasearchers________as much as possible about their______and________, and how the product would_______their lives. 2. Advertisements often appeals to our_______and_______or________. Some ads appeal to people's_______to save money. Some ads,like the environmental protection appeal to our __________or our ______to be _______citizens. 3.As well as worrying about their_________, advertisers must also consider which_______are most appropriate.

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Part 4: How effective are ads? 1. The ads are effective when the products__________________________ 2. Being constantly exposed to ads can_______________________

Step 5

Practice: Make up an advertisement for

a product (including a slogan, the spokesman/ spokeswoman and the whole procedure.) -----group work. Product:_____________________ Target audience:______________ slogan:______________________ Medium:_____________________ Spokesman or spokeswoman: ____________________________ procedure:﹒﹒﹒﹒﹒﹒

Step 6 Show time Enjoy students’ works together. Homework 1.Finish your advertisement. 2. Find out difficult phrases and sentences and study them 3.Do the exercises on page 45.

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