Using LanguageⅠ教学评价实录

人教版高中英语选修9第五单元

Inside Advertising using languageⅠ教学设计

执教教师：武夷山一中 彭红丽 13706006836 指导教师：武夷山一中 管效蒙 13706017330 武夷山一中 赵彤欣 13859332669 武夷山二中 叶林红 13859349811

一、教学内容

本课教学内容整合了人教版选修9 unit 5 using language中的reading （P49）

及workbook 中的talking (P84)。Using language 中的reading标题为Keeping Advertisers Honest，短文从法律、行会行规、广告投诉机构等几个方面简要介绍了联合社会力量共同打击不法广告，维护广告业正常秩序的措施，并从消费者的角度提醒人们在了解广告运作机制的基础上正确看待广告，不盲从。通过阅读本篇文章，学生可以对广告有一个更客观、更全面的认识，从而避免成为虚假广告的受害者。本节课属于泛读课，教师通过设计不同的教学任务,训练学生如何通过快速阅读获取所需的信息，从而提高学生的阅读技能。Talking部分让学生根据课本84页中所列的广告，结合reading所学内容进行分组讨论，该部分的话题贴近生活，学生比较熟悉，所以学生有话可说。通过开展该活动，不仅可以训练学生的口语表达能力，也培养了他们的合作精神,

同时也是对reading部分的拓展，让学生从语言的输入转化为语言的输出，达到有效运用语言的目的。

二、设计理念

新课程要求提倡自主、合作、探究的学习方式，强调要充分发挥学生在教学过程中的主体作用。本课设计遵循以学生为主体，教师为主导这一教学原则，通过自学课本，小组讨论，综合分析等活动，让学生最大限度地参与教学过程，尊重学生的主体地位，充分发挥学生在学习过程中的主动性、积极性、创造性，使课堂充满活力，增强了教学效果。

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基于以上说明，本课将reading 和 talking进行整合，旨在帮助学生提高阅读能力和口语表达能力,让学生从语言的输入转化为语言的输出，达到有效运用语言的目的；同时本课设计了各种活动，让学生进行自我探究和分组合作，着重提高学生用英语获取信息、处理信息、分析和解决问题的能力，最终达到提高学生自主学习能力的目的。在授课的过程中，始终遵循学生为主体，教师为主导的教学理念。针对不同的教学目的设计不同的教学活动，同时兼顾到不同程度的学生，力求每位学生都能参与到课堂活动中，最大限度地调动学生的学习热情，提高课堂教学效率。在教学中充分利用多媒体的优势，丰富教学内容，活跃课堂气氛，增加课堂容量。

本教学设计贯穿了新的教学理念，体现了课程改革的鲜明特色，在教学内容的重新调整、教材的合理处理、教学思路的设计等方面作了尝试性的突破与创新，具有较强的实践性和操作性。

三、教学目标

知识目标：

1. 通过阅读本篇文章，让学生对广告有一个更客观，更全面的认识，学会识别 虚假广告；

2. 学习并掌握一些重要的单词，短语及句型。

能力目标：

1．学习并掌握基本的阅读技巧：prediction, skimming and scanning；

2．能运用不同的学习策略完成不同的学习任务；

3. 能运用所学语言知识谈论workbook中talking部分的话题

。

情感目标：

1. 通过阅读本篇文章，学生对广告有一个更客观的认识，从而避免成为虚假广

告的受害者，同时唤起学生的责任感，坚决抵制虚假广告；

2. 通过talking部分的小组活动，增强学生的合作意识。

四、学情分析

本阶段的学生有了一定的词汇积累，也掌握了一定的阅读技巧，他们在现阶段所需要的是对阅读技巧的巩固和提升。本节课的reading部分属于泛读课，因此本节课关注的是如何利用不同的教学任务,提高学生通过快速阅读获取信息的准确率。

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本节课的talking部分则是对学生语言运用能力的一个提升，学语言最终是为了运用语言，所以本节课充分利用广告这一贴近生活的话题，给学生创造运用语言的机会。教师在本节课中主要起一个引导的作用，学生是本节课的主体，所有的教学内容都围绕着学生展开。

五、教学重难点和关键

1. 教学重点

1）训练和提高学生的阅读技巧；

2）训练学生的口语表达能力。

2. 教学难点

如何帮助学生运用不同的学习策略来完成不同的学习任务。

3. 关键点

通过设计不同的任务和活动来吸引学生，尽可能让所有的学生都积极参与到课堂教学中，做得学有所得；同时教师充分利用多媒体的优势来增加课堂教学的生动性和趣味性。

六、教学课时

1课时

七、教学准备

1. 教师根据本课内容认真备课，收集整理教学所需的图文资料，制作多

媒体课件。

2. 学生在课前观察并思考书本上的几则广告，为课堂的讨论活动做准备。

八、教学过程

Step 1 Warming up（about 3 minutes) T: As we all know, there are many advertisements around us. In one way, ads help us get to know something new, which is good for us. However, some ads contain lies or misleading information, which may persuade us to buy something we don't need and even to buy something bad. Now let's appreciate some advertisements, and tell whether you believe them or not.

Show the ads on the screen.

[Purpose: Interest is the best teacher. Therefore, at the very beginning of the class, I should spark the students' mind to focus on the centre topic . By appreciating the ads shown on the screen , I'll arouse the students' interest and draw their attention to the new lesson]

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Step 2 Pre-reading （about 4 minutes) T: Well done! You are very smart. Since we are flooded with so many ads, what do you think can be done to avoid being treated and stop dishonest or unethical ads.

Ask the students to discuss the question with their partner and then ask some students to share their opinions. T: Ok, now let's come to today's reading . Open your books and turn to page 48. First, look at the title, what do you think this passage may be about? [Purpose: In my opinion, prediction is a very important reading strategy. It can exert the students' imagination and arouse their curiosity and get prepared for the reading] Step 3 While-reading

Task 1 Skimming（about 5 minutes)

Ask the students to go through the passage quickly and get the answers to the following questions: 1. What is the main idea of this passage? 2. How many ways are mentioned in the text to keep advertisers honest? What are they? [Purpose: to train the students' for their fast reading skill to improve their reading ability and let the Ss get the main idea and the structure of the text] Task 2 Scanning（about 12 minutes)

This time the students are required to read the passage a second time paragraph by paragraph to get some detailed information. Paragraph 1:

1. Why do organizations or individuals advertise?

Because they want to persuade people to behave in certain ways. 2. Can we believe what advertisers claim in their advertisements?

Not everything. Because not all advertisers are good or honest people, who will tell lies or mislead us. Paragraph 2: What is the force of law(法律效力) in advertising?

To prevent advertisers doing the wrong thing. Paragraph 3: Fill in the blanks with the information in paragraph 3.

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Advertising organizations not only educate and support their members, but also make rules for everyone in the organization to follow . Paragraph 4: True or false

1. Today

there are laws and advertisers’ codes of conduct，some bad ads can't get made.

F 2．If a consumer is cheated while buying，there is nobody for him to turn to for help.

T Paragraph 5: 1. Is the consumer responsible for what they buy?

Yes. There is a saying: “Buyer Beware”（买者自负）. 2. Why do some schools teach their students about advertising?

Because we are flooded with advertisements in our modern world.

[Purpose: By designing different reading tasks, I'll train the students' scanning skill and help them get some detailed information and have a better understanding of the passage] Step 4 Post-reading （about 15 minutes) Group work: divide the class into groups and discuss the advertisements on pages 84 and

answer the following question:

Do you think the claims the advertisers make are true? Why?

After discussion, ask some groups to share their opinions. [Purpose: to encourage the students to express their opinions in English to practice their oral English and develop their sense of cooperation. ] Step 5 Summary（about 5 minutes) 1. Listening

Play the text for the students to listen and follow. While listening, the students are required to pay attention to the pronunciation and intonation. [Purpose: to practice the students' listening and speaking skills. And by listening to the text, the student can get a whole understanding of the text .] 2. Summary

T: From today's lesson, we have had a better understanding of advertising, so from now on we shouldn't blindly accept everything in advertisements. What's more, it is not only

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ads that may contain false and misleading information, almost anything we read, see or hear could be untrue. So we should have the abilities to tell them apart. [Purpose: to draw a conclusion of today's lesson] Step 6 Homework 1. Read aloud the passage and try to learn some new words and expressions by heart; 2. Write a summary of the passage.

[Purpose: by doing homework, the students can consolidate what they have learned. What's more, the students' ability of self-study can be greatly enhanced.]

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