Warming up、Pre-reading、Reading、Comprehending教案设计（一等奖）

Unit 5 Inside Advertising (LanguageReviewing and Speaking) LESSON PLAN (教学设计) 1 BACKGROUND INFORMATION课程介绍

class Date/Time时间

Teaching Point 教学要点

Lesson Aims 课程目标

Class 7 Senior 3 40 minutes (the fourth lesson of unit 5 Module 9) The students practise reading skill and have understanding of the passage. a better for language competency aims.I hope

students will be able to

master the important

words and sentences

patterns of this unit through this period. For learning competency aims. I hope students can learn to use the reading skills of skimming , scanning and getting the detailed information of each part and each passage. For learning ability aims. I hope students will have the ability to talk about ads.

Students are at different degree of English. Some of them even lost interest in English so I need to arrange different activities to arouse their interests. Some key points of reading The methods of reading Students can have a discussion to share their opinions Teacher can give some directions and explanation

the reading passages How Advertising Works Some popular ads, some key sentences from the reading passages Class Profile Anticipated problems 预测的问题 Proposed solutions 问题解决的方案

Teaching Context 教材分享 Materials 教学辅助材料

2.

教学过程

Step one warming up 1.

Let ss enjoy two videos

Do you like McDonald’s better than KFC because of the advertisements? 2.

Ask ss to think about where they can see or hear ads? 3.

Compare the two ads, which one is easier for you to remember? Why? 4.

Look at each of the ads and discuss in the group.

What dose the ad want you to do?

How does it try to persuade you to do this?

Which ad do you think is the most effective? Why? Step two Fast reading

Let ss to scan the passage and get a general understanding of the text Step three Careful reading 1.

Read the passage carefully and conclude the main idea of each section 2.

Let ss answer the following questions

Who advertises?

Why do they advertises?

Where do they advertise?

How do they decide where to advertise? Does advertising work? Step four Homework

Let ss to do a summary about ads