Warming up、Pre-reading、Reading、Comprehending优秀课堂实录

Module 9 Unit 5 Inside advertising Lesson plan Teaching aim (教学目标）

1. enable students to comprehend the passage and improve their reading skills. 2. enable students to read foreign news, articles and magazines extensively by using the Internet.

3. enable students to learn about how advertisements work and avoid being controlled by ads.

Teaching procedure (教学过程）

1.

Lead-in 引入

(5 minutes)

①Please listen to a five-minute presentation about advertisement by three students who have done a lot of reading and research on the Internet.

②They showed a lot of interesting and attractive advertisements to the students. ③ They also referred to some famous brands that we get so familiar with, like Coca-cola and McDonald’s. It seems that we can find their advertisements everywhere, such as billboards, newspapers, magazines, TV, buses, cinema...and so on. It is their advertisements that make them so popular, constantly affecting our actions and making us to buy more of their products. So that is how advertising works.

2.

Pre-reading task 课前任务

(2 minutes) In the reading one in Unit 5, it will show students more examples explaining how advertising works. Ask the students to look at each of the advertisements on the next pages and discuss the question with a partner:What does the advertisement want you to do? What is the purpose of each advertisement?

3.

Fast Reading

Reading comprehension task 1 - scanning 寻读/扫读

(2 minutes) task 1. Ask the students to scan the headings of each section and get a general understanding of the text. Ask the students to pay attention to the title, headings/subtitles and topic sentences, which will help them read more efficiently. By using this reading skill, they can get the main idea or one specific information they want instead of spending much time reading the whole passage.

Section I(para.1) Introduction Section II(para. 2) What is an advertisement? Section III(para. 3-7) How do advertisers make effective advertisements? Section IV(para. 8-9) How effective are advertisements?

4.

Detail Reading

Reading comprehension task2. Read the text carefully and choose the best answer. (6 minutes) Ask students to finish the exercise in six minutes. After that, students need to answer where he or she can find the answer and choose the best answer.

1. What is the text mainly about? A. Why advertisers are willing to spend so much money.

B. How consumers avoid being controlled by advertisements. C. Consumers should understand how advertising works.

D. How advertisements appeal to consumers’ desire.

2. If an advertiser wants to make an ad for a car stereo system, his most suitable way is to use ______.

A. television

B. magazines

C. newspapers

D. radio

1

3. If advertisers want to make effective advertisements, what should they do? A.They must identify their target group, appeal to them and choose the proper media. B.They must not worry about the expense and follow the rule—the higher, the better. C. They have to place their ads in all kinds of media to be broadcast widely. D. They should try to obtain support from the government only. 4. What does the author mean by saying “being constantly exposed to advertisements can help to change our opinions over time”?

A. To change our opinions, we should be exposed to ads constantly. B. Our opinions will be changed well by the ads with time going on. C. No matter whether an ad is good or not, it can affect our life wholly. D. No matter whether an ad is good or not, it will affect our life in one way.

Answer: CDAD

5.

Introducing the reading skills

how to read advertisement 广告信息类

Ask the students to read the reading skills.

广告是阅读理解题常考的一种题材。几乎每年的高考英语试题都有一篇是关于广告信息的阅读理解，一般占6分或8分。广告英语与普通英语存在许多差异，

广告具有鲜明的目的性，

即说服顾客进行购买，

这种目的性决定了其语言的特色和风格，

使其独立于其他文体。

广告的题材包括旅游广告、招聘广告、生活指南、通知告示、使用规则、注意事项、商品说明等。广告的语言特点是人名、地名、专有名词多；生词多；缩略词、祈使句、省略句多；词汇较生僻，

语言不规范，

结构不完整。

广告内容一般包括：主题名称、生产(举办)单位、优点、时间分配，价格及联系方式等。另外广告中会有很多首字母大写的专有名词出现，如公司名，单位名，人名，大学名，地名，活动名等，理解即可，不认识也不必惊慌。解题方法根据广告类阅读材料的特点，运用＂题干定位法＂解题，用＂补全成分法＂和＂联想推测法＂来解读广告内容会得到事半功倍的效果。

[来广告信息先读题

应用文特征是每段标题清楚，因此类

直接读题就可以。[

后看标题

看文章的每段标题，来确定题目所在的段落。

细读文章

找到所在段落后细读文章来确定答案。

体裁

广告应用文

话题

骑自行车到Washington, D.C. 旅游的四条路线

词数

270

难度

★★☆☆☆

建议时间

5分钟

6.

Detail Reading

Reading practice (5 minutes)

Ask the students to do the reading exercise by applying those reading skills.

Passage 1（2018年新课标卷I）

Washington, D.C. Bicycle Tours Cherry Blossom Bike Tour in Washington, D.C.

2

Duration: 3 hours This small group bike tour is a fantastic way to see the world-famous cherry trees with beautiful flowers of Washington, D.C. Your guide will provide a history lesson about the trees and the famous monuments where they blossom. Reserve your spot before availability –

and the cherry blossoms –

disappear! Washington Capital Monuments Bicycle Tour Duration: 3 hours (4 miles) Join a guided bike tour and view some of the most popular monuments in Washington, D.C. Explore the monuments and memorials on the National Mall as your guide shares unique facts and history at each stop. Guided tour includes bike, helmet, cookies and bottled water. Capital City Bike Tour in Washington, D.C.

Duration: 3 hours Morning or Afternoon, this bike tour is the perfect tour for D.C. newcomers and locals looking to experience Washington, D.C. in a healthy way with minimum effort. Knowledgeable guides will entertain you with the most interesting stories about Presidents, Congress, memorials, and parks. Comfortable bikes and a smooth tour route (路线) make cycling between the sites fun and relaxing. Washington Capital Sites at Night Bicycle Tour Duration: 3 hours (7 miles) Join a small group bike tour for an evening of exploration in the heart of Washington, D.C. Get up close to the monuments and memorials as you bike the sites of Capitol Hill and the National Mall. Frequent stops are made for photo taking as your guide offers unique facts and history. Tour includes bike, helmet, and bottled water. All riders are equipped with reflective vests and safety lights. 21. Which tour do you need to book in advance? A. Cherry Blossom Bike Tour in Washington, D.C.

B. Washington Capital Monuments Bicycle Tour. C. Capital City Bike Tour in Washington, D.C.

D. Washington Capital Sites at Night Bicycle Tour. 22. What will you do on the Capital City Bike Tour? A. Meet famous people. B. Go to a national park. C. Visit well-known museums. D. Enjoy interesting stories. 23. Which of the following does the bicycle tour at night provide? A. City maps.

B. Cameras.

C. Meals. D. Safety lights.

7. Homework

(1) finish the following exercise in P45-P46 in the textbook (2) read more articles about advertisement on the Internet

教学反思

上课前让学生利用新媒体工具搜索关于广告这个主题的外语文章进行阅读，并让学生做好演讲。充分调动学生的阅读自主性，增加学生的阅读兴趣和促进学生不局限于课本的文章去广泛地阅读。

根据课程标准要求结合本课的学习内容，设计了一些能提高学生阅读能力的阅读任务。提高学生自己寻找问题，思考问题和解决问题的能力。充分地体现了语言的交流工具作用。

利用多媒体工具辅助教学能使枯燥的课本变得更加立体有趣，提高课堂的效率。而且阅读练习的设计能与实际运用相结合，让学生的认知、感受和体验都得到了满足。学生不仅能获得知识还能感受到成功的乐趣。

3