Using LanguageⅠ教学设计及课堂实录

Unit 5 Inside advertising Reading II---教案

Aims To help students read the passage

KEPPING ADVERTISERS HONEST Procedures I. Warming up by seeing looking at a photo of radio advertisement

Hello, class. Look at this photo. It is one of the Coca Cola Radio Advertisement Tapes. This one is entitled Coke is It!

These Coca Cola Advertising Tapes, Radio Ads are from 1980's. They are Prepared by McCabb-Erickson as part of the Coke is it! advertising campaign.

You see radio advertising has a long history in the West. II. Reading

Go to page 48 and read the text KEPPING ADVERTISERS HONEST.

Read the passage and help the students to understand the passage by answering the questions: 1. In what four ways can consumers be protected from false, misleading or unethical advertising?

①By making laws; ②to form advertising organizations to follow the rules; ③government organizations to examine complaints about ads; ④the consumers are responsible for checking the product before buying 2. Would you complain about any of the advertisements in this passage? Why?

Various answers

3. Why do some schools teach their students about advertising? What is your opinion of this idea?

Various answers 4. Do you know if China has an organization to which citizens can complain if they see an advertisement they believe is wrong? If you don’t know, how can you find out?

Various answers