Warming up、Pre-reading、Reading、Comprehending板书设计

Book 9

Unit 5 Inside advertising Reading: How advertising works Teaching contents Type of the lesson 李尔晗

New Senior English for China, Student’s Book 9,

Unit 5 Inside advertising, How advertising works Warming up & Reading

1)

understand how advertising works by using skimming and scanning; 2)

express their own opinions on advertisements. 1)

use skimming and scanning to understand the reading text; 2)

develop the awareness of cooperating with others through group work; 3)

express themselves freely and confidently; 4)

understand how advertisements work so as not to be controlled by them and foster rational consumption habit.

Objectives (by the end of the class, 90% students should be Educational able to…)

objectives Instructional objectives

Focal points Understand the reading passage by skimming and scanning

Difficult points Express their own opinions on advertisements and find out some

solutions

Stage 1 Warming up

(2 mins) Enjoy a song(步步高音乐手机广告歌曲) to lead in the topic and arouse

student’s interest.

Stage 2 Pre-reading (9 mins) Step 1: Brainstorm Task 1: Where do you see or hear advertisements? Step 2: Free talk Teaching Task 2: Do you think advertisements affect your life in any way? How do

procedures

they affect you? Task 3: Can you remember the names of any products that were being

advertised? If so, why do you remember these and not others?

Stage 3 While-reading (15 mins) Step 1: Fast reading Task 4: Skim the passage and get the main idea of each paragraph.

Section I

(para.

) Section II

(para.

) Section III

(para.

) Section IV

(para.

)

Step 2: Careful reading Task 5: Scan Para.1&2, and fill in the blanks. Definition

The importance

of understanding how ads. work

Task 6: Scan the text and answer the following questions. 1. Who advertises? 2. Why do they advertise? 3. Where do they advertise? 4. How do they make effective ads?

5. Does advertising work? Task 7: Choose the best answer. 1.

Which advertisement is to educate the public?

2. The advertisement on the right probably appeals to people’s

. A. conscience to be worthy citizens B. hopes to live an exciting life C. curiosity to know more about the product D. focus on the rich and famous people 3. How effective are ads?

A. When there is a need for the product and if the target audience is

exposed to ads constantly. B. When ads talk a few people into buying their products whether they

need or not. C. When ads are made very beautiful and attract people’ eyes.

D. When ads are made with fascinating music and always being broadcast

on TV. 4. What does the word “conscience” in paragraph 5 probably mean?

A. condition

B. requirement

C. inner peace

D. moral sense

5. What is the purpose of the author’s writing this passage?

A. To teach people some knowledge about advertising. B. To tell people the importance of the ads in our daily life. C. To help people escape being controlled by ads. D. To inform people advertisements may cheat you.

Stage 4 Post-reading (18 mins) Step 1: Group discussion

Task 8: Advertisements can be seen everywhere today. Do the advantages of

advertisements outweigh the disadvantages? Discuss in groups and then

make a speech. Step 2: Show time Students come to the stage to deliver their speech about their views on

advertisements. Step 3: Conclusion With the help of the teacher, students sum up the advantages and disadvantages

of advertisements and then come up with some solutions so as to understand

how advertisements work and not to be controlled by them.

Stage 5 Homework (1 min) Task 9: Write a composition about your opinions on advertisements according to

what we have learnt in this class.

Blackboard design