Warming up、Pre-reading、Reading、Comprehending教案设计（一等奖）

Readimg Advertising

Teaching aims: 1.reading skills 2.let students know some useful words and expressions

Important point:

reading skills

Difficult point：

Get the information from different materials

Teaching procedure:

Step 1 Word Study

1.What should you take into c__________ when

applying for a job? 2.Will she be a_________ that you forget to phone? 3.She b________ him for breaking the window. 4.The man sitting there is the editor in c________

of

the newspaper’s advertisement section.

5.There is no p_______ in running a cinema in this

town. 6.The idea of camping has never a_______ to me. 7.His visits became less f________ as time went on. 8.The truck is used to c________ goods.

Step 2 Lead in Let studengts think some famous or deep-in-heart advertisments.

Step 3 Read the passage and find the topic sentence of each paragraph paragraphs Topic sentence / Main idea 1 2 3 4

5 6 7 8

Step 4 Read the passage and do the following tasks Task1：skimming

Good ads are i_______ and h____ to both customers and companies but some ads are a______,m_______ and f____.

Task 2: Scanning Q1: What is the basic principle of

advertising? Q2: Why do companies advertise their products?

Task 3: What ad tricks do you know? hidden information bait- and- switch

the customer is shown one product(the bait) the given another Q: What if you’re really cheated?

learn your lesson !

step 5 Key points 1.go with 2.accuse...of... 3.so...that

4.get...across(to) 5. 部分否定

not 用于含有all, both, every, always 等词的句中，构成部分否定。

6.

take （sth.)

into consideration 7. armed with facts and figures, …

Step 6 Review the text

Advertising is a _____________

industry. It has gone ______________ with radio, television and other media.

However ,people ______ to ads in different ways. Defenders think ads are useful and helpful and help _________

make informed _______ But critics _______ companies ______ using ads to mislead us. Advertising influences customers’ choices by introducing a ______ name and _________

products _______ customers’ needs. There are so many ads for customers, so advertisers try to _____ their message _______ by ___________ their emotions.

Homework 1. Preview integrating skills of the unit . 2.Finish off the exercises in Best Design. 3.Complete the exercises in the workbook of the unit