Warming up、Pre-reading、Reading、Comprehending优质教案设计

Unit 5 Inside Advertising

Period 1 Warming up & reading

Teaching goals 教学目标

1. Target language目标语言：

重点词汇和短语Advertiser, billboard, casual ,garment, advert, inform 2. Ability goals能力目标

Enable the students to talk about advertising and advertisements. 3. Learning ability goals 学能目标

Help the students learn how to talk about their opinions about advertisements Teaching important & difficult points教学重难点

how to talk about their opinions about advertisements 4. Teaching procedures & ways教学过程与方法

Step 1: warming up 1.

Where can you see ads? 2.

Are you familiar with the following advertisements? Let’s enjoy some advertisements! 3.

What’s the aim of advertisements?

How Advertising Works Step2 Reading (1) Pre-reading.

①

Discuss the advertisements on P42 & 43 in pairs.

②

1) What does the advertisement want you to do?

③

2) How does it try to persuade you to do this?

(2) Scanning. Scan the headings of each section and get a general understanding of the text and then sum up the main idea of each section. Section I

(para.1) Section II (para. 2)

Section III (para. 3-7) Section IV (para. 8-9)

(3) Detail reading. Task1. Read the text carefully and fill in the form.

HOW ADVERTISING WORKS

Introduction：We are ______ to ads in our daily life, so it is important to understand____________ to________.

Advertisements Make effective ads Effective ads Definition:_______①________to understand their ①when there is a ______ __________ ______ & make the product for the product ②if people are ________ Means:_______________their lives. __________ ②____ (such as_____,

_____, to ads constantly (change their opinions _________)

Advertisers:_________, ___) ____________ ③______ (take ______ and _____ into account)

Task2. Multiple choice.

1.What does the writer intend to do through the text? A. To introduce the process of making an advertisement.

B. To emphasize the importance of ads in our daily life C. To warn us to use our own judgment on advertisements

D. To give advice on how to make effective advertisements 2. The first paragraph of the text implies that ____.

A. ads are found here and there

B. advertising works

C. we can avoid being controlled by ads

D. there are many effective advertisements

3. The expression “to fit in ”

in para. 4 means to_______. A. To be appropriate to; suit B. To be in conformity or agreement with C. To make suitable; adapt D. To make ready; prepare 4. Government all over the world pay a great deal of money for ads so as to ____.

A. benefit from ads

B. promote produce sales

C. persuade people to buy goods D. make people aware of social problems

or policies and change their opinions Task3. Make a summary. Go over the structure and write a summary about 30 words with the help of the table. Section I (para.1) Section II (para. 2) Introduction What is an advertisement? How do advertisers make effective advertisements? Section III (para. 3-7) ①Identify the target

②Appeal to your target ③Use a suitable medium Section IV (para. 8-9) Summary: How effective are advertisements? The passage mainly tells us about

how advertising works. In order to make effective advertisements, the advertisers should identify their target, make their ads appeal to customers and choose suitable media. Step3 Writing 用五个句子表达以下内容。

请根据以下提供的要点阐述一下广告业已经成为当今社会很重要的一种行业。

（1）生活中充斥着各种各样的广告，广播、电视及电脑使广告成为我们日常生活中的一个重要部分。

（2）广告不仅能促销，还能提供我们需要的各种最新消息。

（3）广告行业还创造了很多的就业机会。

A sample:

Nowadays, we are exposed to large numbers of advertisements in our daily life and radio, television and computers have made it possible for advertisements to attract the attention of millions of people. Therefore, it has become an important part of our daily life. On one hand, advertising greatly promotes sales; on the other hand, in their efforts to tell people about products and events, advertisements provide us with a large amount of the latest

information. What's more, with the development of advertising a lot of jobs are being created. In a word, advertising is an important business. Step4 Homework:

1. In pairs, discuss the questions in Ex 2 on P44. 2. Finish Ex 3 on P45 in pairs.