Warming up、Pre-reading、Reading、Comprehending优秀教案板书设计

Teaching

Plan 广州市第89中学

杨燕华

课题

Module9 Unit5 Reading How advertising works

课型

Reading & Designing The reading text is an exposition about how advertising works. The text mainly covers four parts: the sources of advertisements in our daily life, the definition of advertisements, how advertisers make effective advertisements and the effects of advertisements. The structure of this exposition is very clear with subtitles in each part. In this lesson, I will divide the third part into three reading parts, apply jigsaw reading and assign students different tasks for the appointed paragraphs.

Students focus on the particular reading part , match a suitable title and then exchange what they have read with the group mates. They will come up with the steps of how to make effective advertisements. afterwards, students are give certain reading tasks to comprehend the rest parts of the reading text. With the economic development, advertisements are everywhere in our life, playing a more and more important role. Therefore, it is necessary for the students to learn how advertising works and try to make an effective advertisement. In the last part of my lesson, I will give the students a chance to design an effective advertisement through group work.

The students in this class are Senior 2 students who are the intermediate English learners. They have certain interest and the ability to read advertisements. But there are, of course, some student differences in the whole class. For example, students belong to different levels in English learning and have various learning styles and demands. Therefore, it is necessary for me to design a variety of classroom activities in different forms, including individual work, pair work or group work, making it possible for every student to acquire the language through exploration and communication. Finally, the teaching and learning goals can be achieved.

After finishing this lesson, the students will be able to: knowledge goals：

1. learn some background information about advertising; 2. learn new words and useful expressions from the text, such as “casual garments”, “target audience”, “appeal to”, “expense”, etc; 3. Train the reading sub skills, such as predicting, scanning, summarizing and so on.

Ability goals：

1. apply different reading strategies to comprehend the reading material; 2. retell what they have read in the form of sharing; 3. design an effective advertisement through cooperation Emotional goals：

1. be aware of how advertising works and its influences; 1 教材分析

教学对象分析

教学目标

2. be motivated to participate in classroom activities and work in groups. 教学1）The students have a comprehension about the text using different strategies. 2）The students learn to design an advertisement.

重点

教学Comprehend the reading material and exchange what has been read; discuss in groups and finish the creative work 难点

教学策略

1. Co-operation learning

2. Task-based approach

3. Communicative approach 教学PowerPoint, projector，blackboard, a multimedia computer, handout to the students 准备

教学过程

教学环节

教师活动

1. Show a video of an advertisement to lead in the topic. 2. Ask students to brainstorm where they can see advertisements. 3. Guide the students to understand the different purposes by showing six ads. 1. Set task: Assign students particular reading parts and the comprehension tasks 2. Set task: Exchange the information and make a presentation

学生活动

Watch a video and be interested. Brainstorm the sources of advertisements in their daily life. Read six ads and understand the purposes. 设计意图

Draw the students’ attention by showing some ads and activate their previous knowledge about the topic (schema) Step 1: Lead-in (7mins) Step 2: Jigsaw reading (10 mins)

1) Read and match read for the comprehension and match a suitable title 2) Exchange and present 1. exchange what is read with the group mates

2. present to the whole class Encourage students to be responsible for their reading tasks and exchange what they read. With the information gap, students are supposed to communicate with each other in order to get the whole picture of the text.

2

Step 3:

Reading (10mins)

1. Set task: Scanning

2. Set task: Detailed reading 1. scan the whole text and get the general idea of each part 2. read more carefully for some comprehension exercise 1. discuss in groups and design an effective advertisement for the promotion.

2. Give comments on their peer's presentation. Get students to use different reading strategies. 1. Set task: Discuss in groups and design an effective advertisement for Step 4:

Jack’s white T-shirts 2. Select one or two Speaking & groups to present in evaluation (12mins) class. 3. Guide Ss to evaluate the presentation 1. guide the students to summarize what they learn in today’s Step 5: Reflection & lesson and evaluate their own assignment (1min) performance. 2. give the assignment: Evaluate the presentation ( 20points) Grades

Items Very good

1. be eye-catching (ad) 5 2. be effective (ad) 3. be logical (presentation) 4. speak aloud (presentation)

Total Scores Encourage students to work together and finish a creative advertisement.

1. reflect on what they learn in today’s lesson and evaluate their own performance.

2. Finish the assignment after class. Reflect on what can be learned from the reading text and raise the students’ awareness of application in the further learning 课堂学生评价

Good

4 4 4 4

So-so

3 3 3 3

Not so good 2 2 2 2 5 5 5 A+: 17—20

A: 13—16

B: 9—12

C:

1—8

板书设计

3

Where + What + Who

+ Why + How

4