Warming up、Pre-reading、Reading、Comprehending全国优秀课堂实录

Book 9 Unit 5

Inside Advertising A teaching plan for Reading and speaking

江门市第二中学

蔡小蕾

Teaching aims Knowledge aims:

1. Get hang of some vocabularies and expressions before reading. 2. Be able to comprehend the passage and get the main idea and some further information of a passage. Ability aims:

1. To improve the reading ability; 2. Be able to talk about how to make an effective advertisement and design one in groups. Emotional aim:

Be able to tell true advertisement from a wrong one and avoid being controlled by ads. Analysis of teaching material:

The topic “advertisement” is close to life, which may arouse students’ interest. So it may be effective to teach student some relative vocabularies and expressions and educate students not to be fooled by false advertisements. Teaching methods:

Task-based and inspiring teaching; cooperative learning in groups and independent-study. Teaching procedures: Step 1 Self-study before class

Appoint students to learn about some useful words and expressions before class. The teacher may check their homework and evaluate it.

I. 读前词汇

1．

n．布告板；广告牌

2．

adj.偶然的；随意的；临时的→

adv. 偶然地；临时地

3．

n．登广告者→

v．做广告→

n．广告

4．

vt.通知；告诉→

n．信息

5．

n．技术；技巧→

__adj.技术的→

6．

vt.使(精神)振作；使恢复

7．

n．良心；是非感

8．

adj.有价值的；可敬的

II.常用句型必备

1._________________________________，it is important to understand how advertisements work. 2．Television adverts are expensive _________________________________. 3．_________________________________，people are unlikely to be persuaded if the product is unsuitable for them. Step 2 Lead-in

Show ss two different pictures of an ad on the same theme. Ask ss to have a free talk.

(1) What’s the purpose of the adverts?

(2) Who are the targets?

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(3) Which advert have most effect on you? Why ? Step 3 Reading Task 1 Scanning 1. Get the main idea of the passage (multiple choice) 2. Task 2 Review the reading skill: How to get the main idea of the passage?

We can get the main idea according to :

① title and subtitles.

② the beginning of the passage or paragraphs. 1. What is the main idea of the passage?

A. Why advertisers spend so much money.

B. How advertisements appeal to people’s desire to buy the products.

C. Advertisements have become part of our everyday life, so it is important that we understand how advertising works to avoid being fooled by them. D. Advertisements have become part of our everyday life and so it is important that we understand how advertising works. Answer: C Task 2: Skimming

2. Divide the nine paragraphs into 3 sections and sum up the main idea of each section. Section I (para. 1-2) ____________________________________ Section II (para. 3-7) ____________________________________ Section III (para. 8-9) ____________________________________ Task 3 : Detailed reading

Listen to section II carefully, and fill in the blanks with proper words. How do advertisers make effective adverts? Identify your Advertisers 2 ____________________ and find out as much

as target possible about them, which forms the basis for decisions about 3 __________________ ___________

to use with this group. Appeal to In order to 4 ________

people to do something, advertisements your target often appeal to our ______ and _______or our _________. Use a suitable As well as reaching the right audience with the right technique, medium advertisers must also 5______________________

______________.Obviously, _____will play a big part in this decision.

Step 4 cooperative work

Task 4 Discussion: In your group, discuss these questions about the two advertisements. 1. Water

A. What is the most common name for H2O? Why did they call it H2O?

B. What is the purpose of this ad? 2. Super Shooze

A. What group of people is the advertisement made for?

B. What message does the ad give?

C. Do you think the message is true? Give reasons.

Task 5 Designing

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1. Brain-storm:

In relation to the last step, show more pictures of commercial advertisements and public service announcement to let student further understand the differences between them. And then ask different groups to design different advertisements. 2. Activity: Group 1—3 Make an advertisement for a new product (e.g. cell-phone, car, computer, clothes etc.) Group 4—7 Make an announcement for our school (e.g. to appeal to students to keep our school clean / ordered / be a polite and worthy student / not to use mobile phones at school...) Requirement:

Draw a picture for your ad with the slogan;

Prepare a report for your design.

for example:

We want to make an ad for our new product…

Our target group are…

We will appeal to our target by……

We want to put it on TV (or radio, internet, newspaper, magazine )……

Your design:

Your report:

Blackboard design

Unit 5 Inside Advertising How advertising works Section 1 The definition of an ad.

Section 2 How to make effective ads.

(1) Identify your target;

(2) Appeal to your target;

(3) use a suitable medium.

Section 3 The effect of ads

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