Warming up、Pre-reading、Reading、Comprehending教学设计(第二课时)

The teaching plan Unit 5

How advertising works Teaching aims Knowledge objectives Students have some knowledge of advertising and are interested in the topic. Ability objectives Students possess some reading skills such as skimming scanning inferring and guessing new words. Emotional objectives Students can tell good advertisements from false advertisements and avoid being cheated by false information. Teaching important and difficult points Reading comprehension and post-reading activity Teaching methods

PWP reading model Teaching aids Multi-media

PPT Teaching procedures Step 1 warming up and pre-reading

In this round, students enjoy a video related to advertisements to introduce the topic---advertisements. Students are asked to share ads that impress them most. The teacher poses a question ---where can you see ads?

Step 2 while-reading Activity 1 Students should read the passage quickly and divide it into four parts and match the main idea of each part. part 1 (para 1)

part 2 (para 2)

What is an advertisement? How effective are advertisements? part 3 (para 3-7)

Introduction

part 4 (para 8-9)

Activity 2 Students read the passage carefully and finish multiple choices. 1. The function of the first paragraph is to ________.

A. tell us how advertising works

B. arouse readers’ interest for more information about advertising

C. emphasize the advertisements are a common phenomenon

D. remind us where to find advertisements 2. Which of the following is an effective advertisement? A. To promote computer games to teenage girls.

B. To advertise sports shoes to rich and famous people.

C. To present a car stereo system to housewives.

D. To broadcast car-washing services to drivers. 3. The word “subsequently” in the last paragraph most probably means “_______”.

A. afterwards

B. previously

C. lately

D. frequently 4. Why do governments pay a lot of money on ads? A. Because they hope to improve road safety. How do advertisers make effective advertisements?

B. Because they expect to change the citizens’ thoughts and behavior gradually.

C. Because they desire to support the media to make good ads. D. Because people prefer advertisements made by governments. 5. What can you infer from the last paragraph? __________ A. We can take advantage of advertisements. B. People can’t go without advertisement.

C. Advertisement can be a nuisance in our life. D. Advertisements always play an active part in our life. Activity 3 Students fill in the blanks to complete the summary.

An advertisement is a message or announcement that informs or_________ (influence) people. It can use words, pictures, music or films to communicate_______ (it) message. Advertisers' money would be wasted if the message didn't reach its target audience. Researchers should find out as much as ________(possibly) about those in the target group and how the product would fit into their lives.

Advertisers often appeal to our hopes or emotions __________ (persuade) people to do something. Ads are more likely to _________ (notice) if they are funny. As well as ___________(reach) the right audience, advertisers must worry about the expense ________

consider which media are most appropriate for their product and which their target audience is most ______(like) to see or hear. _________ good an advertisement is, people are unlikely to be persuaded _______ the product is unsuitable for them. we don't buy products and services we are not interested in or have no use for. Step 3 post-reading

The teacher holds a debate. Students are divided into two groups. One is in favour in ads while the other is not in favour of ads. They give their reasons why ads are good or bad and debate with each other.

Homework

Try to design an effective advertisement for our school.