Warming up、Pre-reading、Reading、Comprehendingppt课件教学实录

Learning Guidance Book9 Unit 5

Inside advertising Learning aims: 1 To get more familiar with the expressions and sentences in the reading part. 2 To make students know something about advertisement.

3

To improve students’ reading and writing ability.

Important point: To understand the important sentence patterns and know how to make an effective advertisement. Difficult point: To improve students’ reading and writing ability.

Previewing case: Task 1 write down the phonetics and the meaning. 1 billboard________________

2 advertiser___________________ 3 target________________

4 feature _______________ 5 conscience_________________

6 corporation_________________ 7 budget________________

8 expense_________________ 9 broadcast_____________________

10 misleading_______________ 11 dishonest_________________

12 alcoholic_________________ 13 promote_________________

14 immoral___________________ 15 decent__________________

16 ethical__________________ 17 offending__________________

18 beware__________________ 19 consumer__________________

20 trustworthy_________________ Task 2 Translate the following sentences into chinese. 1 With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work.

2

Having identified the target group, researchers find out as much as possible about those in the target group, such as their likes and dislikes,and how the product would fit into their lives.

3 The colors and the flames also suggest excitement. The message it is sending is:”Buy our shoes and you will live an exciting life in the ‘fast lane’.

Learning case: StepⅠLead-in Free talk with students StepⅡReading 1 Fast reading Qs:1) What is an advertisement? 2).Who advertises? 3). Why do they advertise? 4). Where do they advertise? 2 Thinking 1)watch the video and pictures. 2)think what the two problems are. A_________________________

B_________________________

3 Careful reading Fill in the blanks. Problems Solutions

Details

StepⅢ Discussion Is the advertisement effective? Why?

StepⅣ Output activity

假如你是李华，面对现在越来越多的负面广告的出现以及对青少年造成的影响，你向有关部门写一封信件，建议他们尽快处理这件事情。具体内容如下：

1 出现的问题

2 负面的影响

3 你的建议

Dear sir/madam, I’m a senior high school student.Nowadays,more and more problems arise among advertisements.They are shown at inappropriate time and places, which makes the false statements about their products.

Thank you for reading my letter.Hope my suggestions will meet your approval.

Yours,

Li Hua