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Lesson plan for Module 9 Unit 5 Reading How Advertising Works 阳江市第一中学梁宗琪Teaching goals: 1.Students are supposed to be able to get the key points in th

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所属课文：Warming up、Pre-reading、Reading、Comprehending

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2018-08-31 23:38:00

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学校：阳江市第一中学

Warming up、Pre-reading、Reading、Comprehending优秀教案案例

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2018-08-31 23:38:00

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Lesson plan for Module 9 Unit 5 Reading How Advertising Works 阳江市第一中学

梁宗琪

Teaching goals: 1.

Students are supposed to be able to get the key points in this reading text, i.e. after reading this one they will know better about advertisements and advertising in terms of advertiser, purpose, medium, budget, target, effectiveness, etc. 2. Students will learn some new words and phrases: appeal to, target, feature, fit into, generate.

Teaching a difficult point:

Help the students learn how to talk about advertisements.

Teaching aids: a multi-media teaching platform, a blackboard

Teaching approach: discussing in a group, critical thinking

Teaching procedures: Step 1 Leading-in TASK 1: Work out what the underlined words mean in the given contexts.

Step2 Reading TASK 2: Understanding the text. 1)

topic 2)

writing style 3)

structure 4)

Main idea

Step3 TASK 3: Know better about advertising

Have students talk about 3 advertisements in terms of Advertiser, purpose, medium,

budget, target, heir effectiveness.

Step4 Homework Have students get prepared to share with each other an advertisement that impresses them the best.

1 as well as t

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资料摘要

Warming up、Pre-reading、Reading、Comprehending优秀教案案例