Warming up、Pre-reading、Reading、Comprehending优质课一等奖

Teaching

goals教学目标

1．

Target

language日标语言：

重点词汇和短语

Advertiser,

billboard,

casual

garment,

advert,

inform 2．

Ability

goals能力目标

Enable

the

students

to

talk

about

advertising

and

Advertisements. 3．

Learning

ability

goals学能目标

Help

the

students

learn

how

to

talk

about

their

opinions

about

advertisements. Teaching

important＆

difficult

point散学重难点

how

to

talk

about

their

opinions

about

advertisements Teaching

methods教学方法

Discussion Teaching

procedures＆way敦学过程与方法

Step

1:

warming

up 1.

Let

Ss

enjoy

two

video T:

Do

you

like

Mcdonald's

better

than

KFC

because

of

the

advertisement?

2.

Brainstorm Ask

the

Ss

to

think

about

where

they

can

see

or

hear

advertisements Ss:

on

TV

on

the

radio,

at

the

cinema,

on

buses,

in

train

stations.

in

magazines.

on

bill

boards.

at the

airport 3.

Compare

the

two

advertisements,

which

one

is

easier

for

you

to

remember?

Why? T:

There

are

many

advertisements

around

us,,

can

you

remember

the

names

of

any

products

that were

being

advertised?

Or.

what

kinds

of

advertisements

are

easier

for

you

to

remember. 4.

Pre-reading T:

look

at

each

of

the

advertisements

on

the

next

two pages

and

discuss

the

questions

with

a partner (1)

What

doses

the

advertisement

want

you

to

do? (2)

How

does

it

try

to

persuade

you

to

do

this? (3)

Which

advertisements

do

you

think

are

the

most

effective?

Why? How

Advertising

Works Step

2

Scan

the

text

Ask

the

Ss

to

scan

the

headings

of

each

section

and

get

a

general

under

standing

of

the

text Step

3

Read

again Read

the

passage

carefully

and

sum

up

the

main

idea

of

each

section. Section

I Introduction Section

II

what

1s

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