Warming up、Pre-reading、Reading、Comprehending精品学案

Book9

Unit 5 How advertising works

高二年级英语组

李艳艳

教师

课题

李艳艳

科目

英语

上课时间

2019年

4月

Book9 Unit 5 How advertising works

知识与能力

掌握一些重点词汇的表达；提高阅读能力。

教学目标

过程与方法

情感态度

与价值观

通过快速阅读把握文章结构，以及通过仔细阅读掌握细节信息，并通过做与高考题型相结合的练习，提升学生的阅读技能。

让学生明白广告是如何发挥作用的，并引导学生在日常生活中避免被广告左右。

教

学

重难点

重点：1. 理解本篇文章的主意大意，并把握一些重点词汇的表达。

2.

通过快速阅读和仔细阅读，并结合练习训练学生的阅读技巧

难点：1. 组织学生进行小组活动，给某一物品做广告，设计广告语

教学

程序

Step1. Warming up (5mins) Through a song, a short video and pictures, showing students that there are all kinds

of forms of advertisements and advertisements are almost everywhere in our daily life. Then, ask students to give more examples where they can see or hear advertisements. Step2. Fast reading (5mins) Task1.

Skim the passage and get the main idea of each part.

Main idea of each part Part1 (para.

)

Introduction about the

. Part2 (para.

)

Part3 (para.

)

Part4 (para.

)

Task2.

Scan the Para.1&2, and answer following questions. Q1. What is an advertisement?

Q2. Who advertises? Q3. Why it is important to understand how advertisements work? Step3. Careful reading (15mins) Q: How do advertisers make effective advertisements? Task3.

Scan Para.3-7, and answer following questions. Q1. why should advertisers identify their target?

Q2. How to appeal to their target audiences? Q3. What should we take into consideration when choosing the medium?

Q: Who are their target audience(目标群体)?

Q: Who are their target audience(目标群体)?

Task4. choose the best answer. 1. Which advertisement is to educate the public ? 2.The advertisement on the right probably appeals to people’s

. A. conscience to be worthy citizens B. hopes to live an exciting life C. curiosity to know more about the product D. focus on the rich and famous people 3. Which of the following is NOT the factor in choosing the right medium? A. Whether the budget(预算)can be afforded.

B. Which target audience the products are intended for.

C. Which medium can best display the products.

D. How to advertise the products with the right technique.

4. What does the word “conscience” in paragrapg 5 probably mean?

A. condition

B. requirement

C. inner peace

D. moral sense 5. The purpose of this text is to

. A. inform people of the functions of advertisements B. persuade people to buy the products advertised by some advertisements C. Let people understand how advertisements work so as not to be controlled by

them. D. warn people not to be cheated by some dishonest advertisements Task5.

Scan Para.8-9, and judge True or False. 1.

However good an advertisement is, people are likely to be persuaded if the

product is unsuitable for them. 2. The reason why governments all over the world pay a lot of ads on such things as road satey is that they believe these adverts will affect the way people think about their driving habits and will subsequently reduce the number of road accidents. Step4. Conclusion It's important to understand how advertisements work, and then we can

avoid being control by them. Step5. Homework Do exercises on Shi Ji Jin Bang P34 - P36. Step6. Blackboard design