Warming up、Pre-reading、Reading、Comprehending教学目标设计

Unit 5 How advertising works Three-dimensional target 1.Get students to learn the useful new words and expressions.

2. Let students learn about the basic knowledge of advertising. 3. Develop students' reading ability and let them learn different reading skills. 4. Let students learn about how advertising works. 5. Develop students' sense of cooperative learning. Teaching important points: 1. How to let the students have a better understanding of the text. 2. Let students learn to make an outline. Teaching difficult points: 1. Develop students' reading ability. 2. Enable students to learn to talk about the advertising. Teaching methods: 1.Task-based teaching method 2.Cooperative learning

3.3.Discussion Teaching Procedures Step1.Lead-in Enjoy an ad.

Step2.Warming up

1)Do you think advertisements affect your life in any way? Please give an example.

2) Why do you remember some advertisements and not others? Step3.Reading a)Scanning

Let the students scan the headings of each section and get a general understanding of the text,and then make an outline.

Part 1 Introduction (Para 1) Part 2 What is an ad? (Para 2) Part 3 How do advertisers make effective ads? (Para 3-7) Part 4 How effective are ads? (para 8-9) b)Detail reading Read the text carefully and try to answer the following questions:



Introduction 1)

Where do ads appear? 2)

Why we need to understand how advertising works?



What is an ad?

1)What is an ad?

2)What are the means of advertising?

3)Who can be advertisers? 

How do advertisers make effective ads?

1)What are the three steps to make effective ads?

2)How do advertisers avoid wasting money?

3)How do you persuade people to buy your products?

4)What do advertisers have to consider while choosing a suitable

medium? 

How effective are ads?

1)How ads can be effective?

c)Summary

1)Ask students to summarize the reading passage using words:educate; appeal; target; budget; media; expense.

2)Ask students to finish Exercise1 without referring to the textbook. Step4.Read aloud and underline expressions Students read the text aloud and underline all expressions in the text.

Step5.Homework 1)Make up an advertisement for a product (including a slogan, the spokesman/ spokeswoman and the whole procedure.)

1.2)Mark the difficult words and sentences in the text.