Using LanguageⅠ优质公开课教案

How to Make a successful Advertisement Teaching Objectives: By the end of the class, students will be able to: 1.

To get gist, details, purposes, and implications of the three ads after listening each time. 2.

To master the basic information of an advertisement. 3.

To make similar ads by themselves after learning elements of ads and by referring to sample ads of listening materials. 4.

To design an ad according to certain purpose, target, and appealing. Textbook Analysis: 1.

The project in this unit is designed to help students to understand how ads work. In the previous lecture, the reading material is used to introduce the target, appealing, and medium of ads.

2.

The purpose of this lecture to further understand how ads work and write ads by themselves. When students are asked to write their own ads, three things should be taken into consideration: target, purpose, and appealing. Students Condition Analysis: 1.

Students have learnt basic knowledge in economics class, and related knowledge needs to be reviewed. Students’ language ability may not be good enough to finish complex tasks directly, so listening and writing are divided into bearable parts to simplify the tasks.

Important and Difficult Points: 1.

Listening to get the purpose and target of different ads. 2.

Design ads words according to different targets. Teaching Methods: 1.

Task-based method 2.

Communicative approach: discussion in groups, question and answer activities, competitions among students Teaching procedure: 1.

Leading in Before learning how to make an advertisement, we should make preparation first. (1)

Medium of advertisement Where can we find advertisement? On TV, on Internet, buses, trains, stations, shopping windows, billboards, flyers, word of mouth (2)

Purpose/ function of advertisement Why do we advertise?

Inform people something new Persuade people to buy Persuade people to behave/ educate (3)

Target/ appeal of advertisement What is the difference between the two ads? Target is different: old people and young people Appeal is different: desire to be comfortable, desire to be fashion. 2.

Listening (1)

Listening for details Advertisement 1

□

Superstar

□

Wide and narrow □

Latest fashion Advertisement 2

□

Singing □

Liters of water □

Run out

(2)

Listening for main idea Advertisement 1 Superstar shoes and boots Advertisement 2 Saving water Advertisement 3 FM 104.5

(3)

Listening for purpose ①What is the purpose of the advertisement? A To inform people about sth new B To sell sth

C To persuade people to do sth

D To tell people where to get more information

②Which people are the main target? A Young men and women B Mature men and women C Families

③What is the advertisement appealing to? A

A desire to do right thing B

A desire to be comfortable C

An interest in classical music D

A wish to be in fashion

3.

Writing

(1)

Read the scripts as samples. A: Cool shoes! B: Thanks. They are Superstars. A: Expensive?

B: Not at all. Superstars have great styles at reasonable prices. A: But I have big feet. B:No problem. Superstars come in all sizes. Long and short, narrow and wide. A: Where do you get them? …

(2)

Choose among the three ads, and choose your target. (3)

Write a conversation of an advertisement according to your product and target. (4)

Present with partners. (3 out of the 9 groups to present)